"House prices are like shallots"?Henan Jianye pushes garlic to buy a house!Can it solve dehomatics?

Radar Finance | Zhang Kaijing Edited | Deep Sea

Have you ever used wheat and garlic to buy a house?

In the context of the real estate market, real estate enterprises have been de -difficult to transform, and recently, Jianye has launched a different payment method in the river house project of the Citizenship County of Shangqiu Citizenship County and the Jianye City Project in Qifeng County.

According to the public account "Civil Rights County Zhongyuan Jianye" article, the house on the banks of the civil rights Jianye River has opened a caring activity at a high price to buy wheat to pay the down payment. /Jin, up to 160,000 rooms.

This month, the Shangqiu Municipal People's Government has issued the "Several Measures on Accelerating the Sustainable and Healthy Development of the Real Estate Market to Promote the Sustainable and Healthy Development of the Real Estate Market", which mentioned that the minimum loan down payment ratio was 20%. According to Anjuke data, the unit type of riverside houses is 117-144 square meters, with an average price of about 5800 yuan/square meter. Based on this calculation, the total price of the next house is between 670,000 and 84 million, and the down payment is 130,000 to 170,000.

"Qixian Jianye City" stated that when the price of garlic in Qixian County was generally decreasing, the new garlic was listed on the market, and it welfare for Qixian garlic farmers to help farmers help farmers. /Jin to the down payment. Radar Finance noticed that the first launch of the event was a month ago, at that time, the price of local garlic in Qixian County was only 1.4 yuan/jin.

It is reported that the activity can deduct a maximum of 20,000 kilograms of garlic, which is 100,000 Head Pay. It is reported that the current down payment ratio of Qi County's first house has also dropped to 20%, with a minimum loan interest rate of 4.25%. The real estate unit is generally 103-134 square meters, with an average price of about 5500 yuan/square meter. Based on this calculation, the total price of a house is between 560,000 and 740,000, and the down payment price is 100,000 to 150,000.

At that time, Jianye City was still emphasizing that the real estate has been fully capped. It is bought this year. This year, this year is the love agricultural activity of the 30th anniversary of Jianye. This event is really effective.

For a month, the event has achieved certain sales results. The latest poster shows that the garlic replacement activities were sold for about 860,000 kg of garlic in 16 days, 2859 groups came to call, and 852 groups were visited, and 30 sets of transactions.

At present, there are already people in Jianye confirmed that wheat and garlic houses are indeed launched by the group's projects.

"This is a disguised price for developers." Some people in the real estate industry said. Some netizens lamented: "Jack Ma's house prices have finally done."

However, Jianye Group, which has repeatedly made wonderful moves, is currently not optimistic.

Hu Yisen, the helm of Jianye, once called Feng Lun and Wang Shi as "the three gentlemen in China." Different from most of the real estate industry, for 30 years, Hu Yisen has not chosen to expand in the country, but has continued to lead Jianye to deeply cultivate Henan. Thanks to the shed reform dividend, Jianye's sales exceeded 100 billion yuan in 2019, and in 2020, it maintained 100 billion yuan.

The good times did not last long, affected by the adjustment of policy and the downturn of real estate, Jianye also had difficulty in operating.

In September 2021, a letter of help from Jianye Real Estate to the Henan Provincial Government spread to the Internet. The letter wrote that due to the influence of floods and epidemics, the sales of Jianye Real Estate declined, with a total of more than 5 billion yuan in various economic losses, and there were potential personnel unemployment and banks' dishonesty risk. Jianye also urged the relevant departments to repay the arrears of 5 billion yuan as soon as possible. If this is not to go through this hurdle, Jianye may become the next mine and fall.

As of the end of 2021, the net liability ratio of Jianye Real Estate increased significantly by 81%to 94.89%, close to 100%red line; after deducting restricted cash, the cash short debt ratio dropped to 0.87, and the asset -liability ratio after excluding the pre -collection of accounts was 86.4%. , Three Red Line Step on Two.

According to the annual report of Jianye Real Estate, the company's total liabilities in 2021 reached 133.063 billion yuan, of which the short -term interest liabilities were 6.76 billion yuan, and the available cash was only 5.902 billion yuan, which could not cover short -term debt.

In this context, Jianye frequently launched himself.

In April of this year, it reached a strategic cooperation with Wanda Group and leased its commercial projects as a whole to Wanda Commercial Management. People familiar with the matter said that the 10 -year operating rights of Jianye or the project of the cooperation in the cooperative industry or the use of the project in exchange for 700 million yuan; in May, Jianye also handed over the position of the major shareholders of the two major cultural tourism projects; Jianye, Jianye, Jianye Introduced the state -owned assets of Henan Tongsheng Real Estate, the latter plans to acquire 860 million shares of Jianye Real Estate for HK $ 688 million. After the transaction is completed, the shareholding shareholder of Jianye Real Estate's controlling shareholder will be reduced from 70.11%to 41.1%.

Nevertheless, Jianye still has a large pressure pressure. Data show that in the first five months of this year, Jianye Real Estate realized a total of 11.067 billion yuan in property contract sales, a decrease of 48.6%year -on -year; the total sales area of ​​the total contract was 1.4748 million square meters, a decrease of 47.3%year -on -year; the average sales price per square meter was RMB 7504 Yuan, a year -on -year decrease of 2.5%.

Can the Henan Jianye, who gets a lot of national rescue and marketing, can survive the difficulty of this time?

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