Shanghai: New measures such as new measures and new consumption of live broadcasts and blind box economies

Xinhua News Agency, August 2 (Reporter Zhou Rui and Zhou Lin) From August 1st, the newly revised "Regulations on the Protection of Shanghai Consumer Rights" was officially implemented. Amend. It covers new consumer -related supervision contents such as live broadcasts with goods and blind box economies.

From the blind box economy to the live broadcast, in recent years, new consumption has been sought after by young consumers and has become a market hotspot. The newly revised "Regulations on the Protection of Consumer Rights in Shanghai" gives clear regulations on new problems in the new consumer field.

For example, the regulations make standards for random sales and operation behaviors such as blind boxes, and clarify that the operator adopts a random drawing method to sell goods or provide services within a specific range of consumers, shall publicize the extraction rules, goods or service distribution in a significant manner in accordance with regulations. Provide key information such as quantity and extraction probability.

Xie Zhenghao, Director of the Consumer Rights Protection Division of the Shanghai Market Supervision Bureau, said that the real random talent can be fair. Through legislation, the information of the operator and the consumer can be changed, and it can more effectively protect the consumer's right to know. At the same time, the regulations also encourage operators to establish a guarantee mechanism, which will better protect the interests of consumers.

On the afternoon of August 2nd, the Market Supervision Bureau of the Xuhui District of Shanghai organized a blind box inspection. The picture shows law enforcement officers check the sales label of the blind box. (Provided by the interview)

For another example, in recent years, links such as links and QR codes often appear in the live broadcast room. Consumers may not be clear about the providers of services or products. Once disputes occur, sometimes do not know how to defend their rights.

Xie Zhenghao said that the regulations have clarified the responsibilities of all parties and regulated online live marketing. Clarify the information security management of the online live marketing platform to strengthen the information security management of jumping services such as internal links and QR codes in the live broadcast room; operators in the live broadcast room shall indicate the actual commodity or services corresponding to the internal links of the live broadcast room, QR code, etc. If an operator, if the operator does not indicate the actual operator, it shall bear the corresponding responsibility for the damage of the legitimate rights and interests of the consumer.

It is worth noting that the new regulations have also put forward many creative regulations on consumer public interest litigation, and clarify that "the compensation obtained should be used for the protection of consumer rights and interests", which clarifies the punitive compensation system for public interest litigation. In order to reasonably use public interest litigation compensation, the institutional space is reserved.

Tang Jiansheng, Deputy Secretary -General of the Shanghai Consumer Protection Commission, said that in recent years, the Shanghai Consumer Protection Commission has accepted an average of 200,000 complaints per year. Analysis of these complaints can find that the proportion of dispersed cases is declining, group nature and industry universal problems are rising, and they are rising. It is difficult to resolve such problems, which is easy to become rights protection points and difficulties. With the implementation of the new regulations and the establishment of the Shanghai Consumer Rights Protection Foundation, consumer public interest litigation can attach economic compensation for the protection of consumer rights.

"The new rule this time is to create a more assured and comfortable environment, so that consumers are willing to consume and dare to consume," said the person in charge of the relevant departments of the Shanghai Market Supervision Bureau.

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