Dr. Lilac series account was "forbidden"! Zeng Zeng's capital behind the Huaqing Plague was questioned!

Author:Zhejiang has positive energy Time:2022.08.12

Recently, the Weibo account of Lilac Garden Group "Lilac Garden", "Dr. Lilac", "Dr. Lilac", "Mother Lilac", and "Lilac Life Institute" were restricted to speeches. The platform information prompts that the user is currently banned because of violations of relevant laws and regulations.

It is reported that Dr. Lilac, as a science science number in the field of health and medical, has repeatedly caused controversy on the Internet. In April of this year, Dr. Lilac also discussed widely due to questioning Lianhua Qingjuan.

The multi -matrix number is banned, and the staff says temporary adjustment

As of press time, the number of fans of the banned Weibo account "Dr. Lilac", which was banned by Lilac Garden, was 5.967 million, the number of Weibo accounts "Lilac Garden" fans was 2.171 million, and the least number of fans was "Lilac Mom", which was 114,000.

According to the Weibo platform information, the latest posts of the three accounts of the "Dr. Lilac", "Dingxiang Mom" ​​and "Dingxiang Life" under the Lilac Garden Group's latest posts on August 6, the latest Weibo of "Lilac Garden" was on 5 Published on the day.

The homepage of the above accounts shows that "the user is currently banned because of violations of relevant laws and regulations."

In addition to Weibo, the four WeChat public accounts of "Lilac Garden", "Dr. Lilac", "Dr. Lilac", "Dr. Lilac", and "Lilac Life Research Institute" that were pushed to users per day did not push the news on the 9th. In addition, Dr. Lilac's official Douyin account was last updated on August 5.

It is reported that the "Lilac Cloud Butler", which was developed by Lilac Garden, also issued an announcement of stopping operations, which will be offline on August 31, 2023.

At present, the official website of Dr. Lilac and Dingxiangyuan can still be visited normally, and the official website has not explained the reasons for the new media matrix. The latest article update time of the official website of Dingxiangyuan is displayed as "4 days ago."

According to Xinhuanghe reports, after the incident was fermented, some Lilacyuan staff replied that some of the company's social media accounts made temporary adjustments due to platform requirements and banned 30 days, but the details were not very clear. A employee of Lilac Mom also expressed the relevant situation, but it is not clear for the specific reason.

Another analyst told the media that the account of the Dingxiang Garden was "prohibited" this time was unusual, and the article issued by the account caused huge controversy in the medical and health field many times. Essence

Once "hand -torn" flowers and flowers clearing the plague, all the way controversy

The last time the account of Lilac Garden was concerned, it was because of questioning Lianhua Qing Plague. According to reports, during the outbreak of the Shanghai outbreak in April this year, Dr. Lilac once said in the article that "Lianhua Qing Plague occupied one -third of the capacity." On April 17, Dr. Lilac also posted an article "Don't eat the new crown of flowers and Qing Plague to prevent new crowns". After analyzing in many aspects : Don't take medicine without disease, even the flowers are the same.

Before Dr. Lilac, on April 14, Wang Sicong reposted a video "Recommended" by the WHO "Recommended" Lianhua Qing Plague. Who told you? ", And wrote in the forwarding language," The CSRC should strictly investigate Yiling Pharmaceutical (002603) ", but then delete the forwarding language. Under the continuous questioning of Dr. Wang Sicong and Dr. Lilac, Yiling Pharmaceutical's stock price continued to fall.

On April 20, in response to the relevant public opinion on its Lianhua Qingjuan products, Yiling Pharmaceutical said on April 20 on the interactive platform that the company had retained evidence and reported to relevant departments. According to Ling Pharmaceutical, the company will continue to track the development of the situation. For some acts that slander the company and publish false information, the company has retained evidence and reports to relevant departments to protect its legitimate rights and interests through legal means.

Along the way, Dr. Lilac caused the controversy more than once. In August 2021, the idyllic whole wheat bread was named by the Shanghai Consumer Protection Commission, saying that its virtual nutritional ingredients, the actual heat is far beyond the marking value, and the European bag introduction page involved is marking the word "Dr. Lilac Recommendation" Essence

On the evening of October 15 of the same year, Dr. Lilac posted the content of the health calendar "Drinking sugar -free carbonated drinks will not damage the teeth" caused a controversial apology, indicating that the expression of this popular science content is indeed too absolute.

According to reports, Dr. Lilac also encouraged girls to eat cold drinks during menstruation and pregnancy in popular science articles. The views of its "honey is sugar", "eye health useless", and "native egg eggs have no nutrition", which triggered argument on the Internet.

The capital behind it is questioned and cooperates with Pfizer

Dr. Lilac's content made "eyeballs" in the market, but his proud user trust faced huge challenges again and again. The main controversy on Dr. Lilac on the Internet comes from its attitude towards Chinese medicine, which has caused the public to question the background of its investors.

The information of Tianyancha shows that Dr. Lilac, Lilac Mom, and Lilac Garden are all self -media brands of Hangzhou Lianke Meixun Biomedical Technology Co., Ltd., the founder and chairman of Lilac Garden are Li Tiantian. In 1999 He graduated from undergraduate and then studied for a master's degree in the school, majoring in the direction of tumor immunity. The Dingxiangyuan website was established during his postgraduate study in 2000.

According to Tianyancha, Zhang Tiantian still accounts for 70%of the total equity of Hangzhou Lianke Meixun Biomedical Technology Co., Ltd., which is an actual controller. Some media sorted out and found that in 2010, Dingxiang Garden received DCM 2 million US dollars A Investment, and in the same year, it was invested by the Venture Capital Guidance Fund established by the Hangzhou Municipal Government; in 2012, it received Series B financing; in 2017, Case C financing was completed; Rotation financing, received a good letter to receive 100 million U.S. dollars, valuation of over 1 billion US dollars; completed 500 million US dollars in financing in 2020, Zhixin led the investment, Gao Ling Venture Capital, etc. According to previous media reports, the Dingxiang Garden 2020 was this Sub -financing is out of consideration. Public information shows that those with foreign -funded backgrounds are Zhixin Capital. Its funds mainly come from the famous university foundation in the United States (such as Columbia University, Stanford University, New York University, etc.), internationally renowned investment institutions Li Group Holdings, etc.) and some influential private investors in the international capital market.

According to media reports, Chu Yang, vice president of Lilac Garden, said that with medical care as the base, Lilac Garden has gradually expanded upstream large health consumption business, mainly involving food, mother and infant, small home appliances, medicines, and care. As for the production and sales of medicines, the Dingxiangyuan will not consider touching. However, there are many internationally renowned pharmaceutical companies in their collaborators.

According to reports, as early as November 2020, Lilac Garden announced the formal entering the field of "Internet+vaccine" to cooperate with well -known domestic and foreign vaccine companies such as Merck, GSK, Koxing Holdings, and Hualan Biological (002007). Earlier, Pfizer and Sanofi have also cooperated with Dr. Lilac in the field of vaccine science.

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