Well -known actor, 1 million compensation!

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Well -known actor Huang Bo

And Shandong Dingweikang Organic Food Co., Ltd.

Civil Dispute Civil Civil Trial Judgment Announcement

According to the first trial judgment

Dingweikang was sentenced to compensation for the plaintiff Huang Bo

Economic losses of 1 million yuan, rights protection cost 2820 yuan

According to the referee document display

The plaintiff Huang Bo complained

Dingweikang Company has not been authorized by Huang Bo

The "Dingweikang" brand that it operates without authorization

Japanese -style small round cakes, millet pancakes, Japanese -style small black cakes, etc.

Outsourcing of multiple products

Use Huang Bo's portrait and name

and

It uses the name of Huang Bo's statue without authorization

Production material distribution

More than 40 entities such as group buyers and distributors

And attached "Brand Spokes: Huang Bo"

"Famous film emperor Huang Bo also loves small snacks"

"Huang Bo's endorsement Xiaomi pancake" and other words to declare

Edem the right to portrait and name of Huang Bo

Video screenshot

The facts of the court's trial show

Huang Bofang once sent a lawyer's letter to Dingweikang Company

But Dingweikang Company

After receiving the letter of the lawyer, the infringement did not stop

The consequences of infringement further expand

The court believes

Dingweikang Company composition

The infringement of Huang Bo's portrait rights and name rights

Consider Huang Bo's professional identity and endorsement remuneration

Ding Weikang Company

Specific infringement plots, error degree, etc.

It is believed that Huang Bo claimed that the amount of economic loss of 1 million yuan

Nothing

finally

Court judgment Ding Weikang Company

Public apology to Huang Bo

And compensate for economic losses of 1 million yuan

Rights protection cost 2820 yuan

It is worth noting

For Huang Bo's economic loss of 1 million yuan

Dingweikang said

The scope of the company's infringement of portrait rights is limited

It is impossible to cause economic loss of 1 million yuan to Huang Bo

The company said

It has been established for less than a year

The sales of the sales involved in the shortcomings are short and do not create a lot of profits

And I just used Huang Bo's portrait

Different from the rights and obligations of endorsement

Can't determine the amount of compensation according to the standard of endorsement fees

The court believes that about economic losses

Huang Bo as an entertainer

Has a high degree of social visibility

Its portrait and name

It has a certain commercialization value

Ding Weikang Company to Huang Bo

The infringement of portrait rights and name rights

It is bound to lead to the portrait and name of Huang Bo

Including economic interests damaged

Before

Some celebrities have tied up to prosecute corporate infringement

Most of them are "endorsement"

The reputation right and portrait dispute over portrait

Comprehensive: Beijing Court Judgment Information Network, Daily Economic News, China Fund, Yangcheng Evening News, please contact this public account if there is any infringement.

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