Cover comments 丨 online shopping pre -sale disputes are constantly, and the right to balance between buyers and sellers need to balance the rights and responsibilities

□ Jiang Yanzheng

Obviously there is no goods but marked as pre -sale, for several months, the merchant does not ship or the pre -sale of pre -sale products will not be refunded ... On social platforms, online shopping pre -sale is one of the high -frequency words discussed by the public. Essence At present, the online shopping pre -sale model has exposed many problems, such as the unfair format clauses such as the pre -sale of goods without refunding and not refunding the prepaid payment; the delivery time is stated in advance, but the time is still not shipped; it is found that the pre -sale data is not found. Jia, the reason for the establishment of the reason for the establishment of the order is unilateral to allow consumers to bear the cost of trial and error; the merchant did not clearly label it as "pre -sale goods", and consumers discovered it after ordering the order and so on. (People's Daily)

The pre -sale of online shopping has been repeatedly complained. More and more cases have shown that "online shopping pre -sale" has become an imbalanced institutional arrangement between the buyers and sellers. In other words, it is extremely beneficial to the seller and extremely unfair to the buyer. The benefits of the pre -sale system are obvious for merchants. Merchants can understand market demand in advance, avoid blind preparation, and recover a part of the payment in advance. In addition, some stores have achieved "hunger marketing" by pre -sale, thereby increasing their own product value and raising commodity profits. But for consumers, it is another matter.

In a sense, the flooding, orderly "pre -sale of goods" is deteriorating the almost perfect shopping experience of e -commerce. Consumers are full of enthusiasm, but in the end, they will often find that they have been calculated in vain. "Pre -sale" has passed the scene, which is increasingly annoying. Rules such as "prepaid" and "paying money", people have extended the payment cycle and increased troubles; Civil defense is invincible. Waiting for delivery until you look at it, and even some stores will unilaterally jump tickets and withdraw orders, leaving only the buyer to mess alone. All these have seriously consumed the public's trust in online shopping.

To this day, pre -sale of online shopping is still unilaterally dominated by sellers and unilateral explanations. In the process, it is difficult for consumers to obtain equal rights commitments and contract agreement. Not to mention, after the dispute occurs, the chapters have been claimed. If "buyers first" and a series of system support with them, the basic credibility and quality control capabilities of e -commerce have been constructed, then "pre -sale" is tantamount to opening a mouth on this basis, and the later sufferings are endless. Essence

Let online shopping pre -sale no longer running wildly, we must improve the system and establish standards. Only by "pre -sale" in a set of preset game rules, and pre -sale in the "white box" model, pre -sale will not be out of control. Beginning to one party's crushing.

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