A new round of consumer vouchers are issued in many places in many places. In the second half of the year, the consumer market is expected to continue to recover

From July 18th, a new round of consumer coupons will be issued in many places to further release consumption potential and promote continuous consumption recovery. Experts said that the issuance of consumer vouchers has multiple effects, and the consumer market will further recover.

"The purpose of issuing consumer vouchers is to boost the consumer market and help macroeconomic growth." Senior researcher of the Star Financial Research Institute told the reporter of the Securities Daily that the issuance of consumer coupons is equivalent to the government transferred the purchasing power to the public. During the period, consumption is used in specific fields, so as to quickly improve the marginal consumption tendency of residents through the "leverage effect" in the short term, stimulate the recovery of consumption in related fields, and then drive the improvement of enterprises to improve the production and operation of the enterprise, and alleviate the pressure of economic operation. Compared with direct money, issuing consumer coupons can be used for consumption rather than savings, and the stimulus effect is more obvious.

According to reporters, from July 18, consumer coupons were sent to consumers in many places. For example, Beijing issued catering consumer coupons for consumers in the city, and the government and platform companies provided by the government and providing catering services jointly contributed to launch a total of 100 million yuan in three consumer coupons: takeaway, stores, and pension help categories. Catering enterprise; Shenzhen Federation of Trade Unions launched the "Ten Thousand Gift Vouchers and Millions of Employees Assisting Consumption" activities, and issued a total of 60 million yuan of "Hui Workers Consumer Coupon" to employees; the second batch of catering and retail consumer coupons was issued in Liupanshui City Essence

Song Xiangqing, deputy dean of the Government Management Research Institute of Beijing Normal University and director of the Industrial Economic Research Center, told reporters of the Securities Daily that the issuance of consumer vouchers has multiple effects: one is the leverage effect of promoting consumption; the other is to have the traction effect of investment; Third, the leading effect of creating new consumption demand and new consumption capacity; fourth is to increase the driving effect of residential income and reduce the cost of living; fifth is to promote the promotion effect of small and medium -sized enterprises recovery; The linkage effect of people's livelihood.

Since the beginning of this year, a series of active consumer market policies have been introduced in many places, of which the issuance of consumer coupons has become an important starting point. On July 13, the Business Department of the Ningxia Hui Autonomous Region released data showed that in the first half of this year, Ningxia issued 3.18 million such physical vouchers and consumer coupons, which directly drove 1.27 billion yuan, indirectly drove consumption of 7.08 billion yuan, and the consumer market was reached by the consumer market. Gradually resumed the transition to rapid warmth; the latest data of the Business Department of the Tibet Autonomous Region showed that the business departments at all levels in Tibet in the first half of the year have invested 54.107 million yuan to issue 2.236 million consumer coupons such as catering, home appliances, supermarkets, department stores, and refined oil. Realize the consumption of 182.628 million yuan.

"Consumption recovery is related to the continuous release of various consumer policy dividends. More importantly, the basic market of my country's economic development is relatively strong and solid, and the ability of macroeconomic self -regulation and repair is huge." Song Xiangqing said that the issuance of consumer coupons is not only not only consumer coupons not only issued consumer coupons It can quickly stimulate the rapid growth of residents 'consumption. It can also play the role of consumer vouchers, boost residents' consumption confidence, fully release the consumption potential of the whole society, and drive the consumer market to recover steadily.

"From a practical point of view, the issuance of consumer coupons can indeed work quickly in a short time, helping the recovery of the operation of the consumer market. Recently, consumption recovers, and consumer vouchers must play a role in it." Fu Yifeng said.

"When issuing consumer coupons related policies in various places, we must follow moderate and balanced, unified fairness and efficiency, support the weakness and help to travel, and cannot issue consumer vouchers on a large scale. Consumer coupons for large -scale enterprise brands. "Song Xiangqing believes that it should be tilted to the super -China small and medium -sized enterprises of catering, entertainment, tourism, and entities, and the demand for the living security needs of people with difficulties and special groups.

Song Xiangqing said that local governments issued consumer vouchers also need to carefully evaluate their own financial tolerance capabilities. Do not blindly follow the trend. We must comprehensively consider the needs of the local economic fundamentals, reasonably arrange the amount of consumer coupons, and carry out accurately to ensure urban and rural residents and market entities. Really benefited.

Fu Yifu believes that with the boost of people's travel and consumption willingness, coupled with strong support at the policy level, the growth foundation of the consumer market in the future will be more solid. It is expected that the consumer market will continue to usher in a stronger recovery in the second half of the year.

Securities Daily reporter Bao Xing'an

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