The content of the advertisement is vulgar!Ulike hair removal instrument was fined

Ulike hair removal instrument before because of vulgar advertisements

Be investigated and punished

Here is here!

According to the company's inspection app, the ULIKE hair removal instrument affiliate company Hangzhou was recently added an administrative penalty by Lai Technology Co., Ltd., and the punishment was vulgar by the advertising content entrusted by the parties, violating the good social fashion, and was by the Hangzhou Market Supervision and Administration Bureau. Fined 300,000 yuan.

Prior to this, the vulgar advertisement of the Ulike hair removal instrument "No sapphire, I don't take off" was accused of rubbing the ball, attracted the attention of public opinion, and the advertising producer was fined 500,000.

In March of this year, the Internet celebrity hair removal instrument brand Ulike's advertisement in many elevators in Shenzhen appeared "no sapphire, I don't take off" slogans, which caused public doubts.

Many netizens believe that this slogan "Spicy Eyes", "Wipe the Border Ball", "Dis respectful consumers".

According to media reports, ULIKE hair removal instrument advertisements are published in Shenzhen, TV, frame posters, and intelligent screens in the seven areas of Futian, Nanshan, Luohu, Baoan, Longhua, Longgang, and Guangming in Shenzhen. There are 308 posters and 218 smart screens.

The Shenzhen Market Supervision Bureau reported on March 2 that Ulike's "No sapphire, I don't take off" series of advertisements released by ULIKE in many residential communities in Shenzhen, and lobby. Elevator advertisements were required to rectify, and the advertising release company involved the company was Shanghai Direct Advertising Communication Co., Ltd., a subsidiary of Focus Media.

According to the Tianyancha APP, the company's company affiliated to Hangzhou Yishi Technology Co., Ltd. was established in 2016.

The Shenzhen Market Supervision Bureau believes that the ULIKE hair removal instrument advertisement "No sapphire, I don't get off" is suspected of violating Article 9 of the Advertising Law, paragraph 7, "advertisements must not hinder social public order or violate the good society of the society"; at the same time, " Article 42 of the Women's Rights Protection Law "prohibits the provisions of the mass dissemination of the media or other methods to degrade the personality of the women's personality". Based on this, the Shenzhen Market Supervision and Administration Bureau has filed a case for the company and ordered an advertising company to stop publish illegal advertisements and conduct immediately rectification.

Last year, the brand's hair removal instrument was controversial due to "Ulike's senior, Ulike advanced, and Ulike hair removal instrument! Senior women used high -end" slogans to cause controversy. Many consumers were suspected of materializing women because of this slogan.

"The main customer base of this brand is women, but often does not respect women's advertising words. There is no sincerity of doing business at all." Some netizens commented.

Source: News Morning News Comprehensive Zhongxin Jingwei, Historical Reports, etc.

PSAs

- END -