Communication | Ploss the "East Asian Cultural Capital" brand to enhance the international influence of urban soft power

As one of the important activities of the 2022 "East Asian Cultural Capital · China Jinan Year", on July 15, the four -day 2022 Japan (Shandong) Imported Commodity Expo opened.

The theme of this Expo is "seizing development opportunities and creating a better future", helping Jinan to create international consumer center cities, stimulate consumer growth momentum, enhance the attractiveness and radiation of the provincial capital; further consolidate the integration and mutual learning of Jinan and Japan. Deep foundation, continuously expands Shandong Province and East Asia, especially economic and trade cooperation with Japan, and promote Jinan to form a virtuous circle on the basis of a higher level of opening up.

"East Asian Capital" is an important achievement of the cultural field of the Three Kingdoms under the mechanism of the China -Japan -Korea leadership meeting. Jinan City participated in the first evaluation in 2021 and was elected high scores, becoming 2022 "East Asian Cultural Capital". The innovation work of Jinan City has been highly affirmed by the Ministry of Culture and Tourism: Jinan will integrate the work into the overall work of the city, which enriches the work ideas and working methods of the "East Asian Cultural Capital".

The establishment of the "East Asian Cultural Capital" of Jinan City has also been rated as a typical experience and practices of the Shandong Provincial Department of Culture and Tourism and the typical cases of the Jinan Municipal Party Committee Propaganda Department.

Innovate policy and mechanisms, provincial and municipal integration to enhance the soft power of the city

As a world -renowned historical and cultural city, Jinan has carried the mission of Chinese culture communication and world civilization since ancient times.

First, provincial and municipal linkage enhances international influence. Establish the Caribbean China Center, hold the Caribbean Development Exchange Conference, International Youth Exchange Conference, "China and the World" International Youth Art Exhibition, China -Japan Commodity Expo, the first cross -border e -commerce expo, the Yellow River Bay International Youth Economic Forum, The Shandong Cross -border E -commerce Ecological Conference, etc., exchanged and cooperate on behalf of Chinese culture and world culture, and realizes the transmission and upgrading of urban communication to the national image.

The second is to strengthen the top -level design. Adhere to the government -led, the "East Asian Capital" was created into the "Fourteenth Five -Year Plan" and the three -year action plan for the construction of the national central city. Working Mechanism.

The third is to form the East Asian Cultural Think Tank. Jinan and Shandong University of Finance and Economics jointly established the East Asian Cultural Research Think Tank to organize the East Asian Cultural and Urban Development Seminar, Longshan Cultural Forum, Shun Geng Cultural Forum, etc., and build a long -term mechanism for exchanges and discussions in the three countries of China and South Korea.

Innovate platform construction, stimulate a new pattern of cultural tourism exchanges

Relying on the new business card of the "East Asian Cultural Capital", the construction of innovative carriers will be fully released, and the advantage of Jinan's rich cultural tourism resources is fully released.

The first is the construction of innovation carrier. Mobilize the Cultural Tourism and Travel Industry to jointly build, set up 10 founding alliances including cultural tourism complex, tourism food, industrial tourism, and establishing green space, Baihuazhou, Sunac Culture Travel City, the Shandong Education Center of the Central Academy of Fine Arts, China Resources Vientiane City, Huayi, Huayi Film towns, impression Jinan, and Overseas Chinese Town Happy Creation Base, 46 demonstration communities, 60,000 created volunteers, were highly evaluated by the leadership of the Ministry of Culture and Tourism.

The second is to build an international exchange platform. It has established 10 "Jinan Overseas Cultural Tourism Exchange Station" in the Netherlands, Germany, South Korea, Japan, and the United Kingdom to promote normalized international cultural tourism exchange platforms such as Asian Theater, Asian Fashion, Asian Photography, East Asian University Volunteers. Internationally renowned persons such as Frank Cindanani, President Frank Setanani, Spanish artist Huan Ripalez, were hired as an ambassador for cultural tourism exchanges in Jinan and told the world about the "Chinese story".

Third, the international fashion trend culture "please come in." Hold the "East Asian Literature" exhibition -Xunyuan City Memory, the "Belt and Road" national piano famous music concert, the "East Asian Capital", the piano solo concert, the original British drama and other high -level programs, bring The audiovisual enjoyment of different cultures in the world fully reflects the unique charm of world culture "harmony and different".

Innovate cross -border integration, condense the combination of happiness

Comprehensively drive urban development and continuously meet the growing needs of the people in the people.

The first is to build an advanced urban cultural system. The "East Asian Capital" has contributed to the construction of a number of key cities culture and tourism projects, promoted the integration and development of cultural industries and related industries, and promoted the construction of more than 50 in the ancient city of Mingshui and Songfeng Ancient City to build a integration Chuangwen Travel City, Happy Celestial Huihui, Huayi Brothers (Jinan) Film Town, Happy Twist and other cultural tourism integration and development new landmarks.

The second is to enhance the appeal of openness. With the help of the Shandong Provincial Cross -border E -commerce Conference and the first cross -border e -commerce expo in 2022, cooperate with the well -known cross -border e -commerce platforms at home and abroad to promote the integration of the national cultural export base of the National Cultural Exporting Enterprise and Zhangjin Comprehensive Free Trade Zone into the "Belt and Road" Construction layout, promoting the signing of the East China Headquarters Base of Kung Fu Animation Co., Ltd. and the Beijing -Chinese Travel E -sports Industrial Park project.

The third is to give play to the brand power of the "East Asian Cultural Capital". With the theme of "Wenrun Ancient and Modern · Quanjia World", based on the principle of enhancing the consensus of "symbiosis, innovation, harmony", it organizes a wonderful, novel form, and flexible 2022 "East Asian Cultural Capital · Jinan Event Year" to build a city Image gold signboard.

Innovate international communication, enhance the international influence of "Cultural Jinan"

The first is to innovate and exchange activities. The opening ceremony of "East Asian Cultural Capital · Jinan Year" was moved from "offline" to "cloud" to create a cloud cultural event. People's Daily Online, Sina.com, Xinhuang River, Ai Jinan, Tianxuan City and other media and other media and platforms conducted live broadcasts on the spot. The number of online viewers reached 16.57 million and participated in 2.12 million interactions; The 9 platforms such as headlines are linked to live broadcast, with a total viewing volume of 5.2424 million people. The second is to play the driving force of East Asian cultural regions. Focus on the integration of East Asia, carry out cultural inheritance and innovation activities such as Spring Liu, Qiaohua Dan, Drum Jinzhong and Foreign Foreign Foreign Foreign and Foreign, Qianfo Cliff, Bai Maiquan, Lu Opera, Peking Opera, Industrial Tourism, Cultural Relics Protection Project, and participate in 2022 "East Asian Culture of East Asian Culture The capital of "Wenzhou, Japan, and the opening ceremony of the Qingzhou event in South Korea, as well as the Asian Evreal Exhibition, the 2022 East Asian Wine Culture Festival, the 2022 East Asian Lantern Festival, the Sino -Japanese and Korean Youth Folk Customs Festival, etc.

The third is to enrich the construction of urban brands. Relying on the international communication matrix of the Jinan Government English Network and the Jinan International Communication Center, it shows the colorful Jinan to the world in multiple channels and angles.

Activate urban cultural resources and empower urban development "cultural capacity"

Next, Jinan will take the opportunity to organize the "2022 East Asian Capital · China Jinan Year" activities as an opportunity to further revitalize urban cultural resources, "empowerment" for urban development, and enhance urban soft power and international influence.

Create an international communication brand with unique "cultural Jinan". Matter all aspects of strength, take the implementation of "protecting the inheritance of the Yellow River culture" as the main line, in -depth tapping Jinan's cultural resource endowment, overall design of Jinan's cultural image, highlighting the creation of cultural IP suitable for international communication, integrating Longshan culture and spring water culture , Celebrity Culture, establish a complete Jinan Wenmai database in visualization and digitalization, shows clear personality and highly recognizable urban forms.

Hold high -quality foreign cultural tourism exchange activities. To celebrate the 10th anniversary of the establishment of the "East Asian Cultural Capital" as an opportunity to conduct cultural exchanges and mutual learning with the "EU Cultural Capital" and "ASEAN Cultural City", organize the "East Asian Cultural Capital" Summit Forum, RCEP City Development Forum, and carry out China -Japan Han's most beautiful hometown photography exhibition, Chinese family sailing race, Erli Music Festival, Super Cross -country Challenge and other "Jinan Year" activities. Deepen international exchanges, promote the international project of Shandong University of Finance and Economics and the French and Central Academy of Fine Arts, and deepen the exchange and mutual learning between Jinan and world civilization.

Innovate digital transformation to promote cultural cooperation upgrades. With the help of the 3rd China International Cultural Tourism Expo and the 7th China Intangible Cultural Heritage Expo, the two major platforms of the China International Cultural Tourism Expo have strengthened the development of the Yellow River Basin and the high -quality development of cultural tourism. Relying on the "Jinan Literature Map" in the new Yellow River, the cultural and cultural relic digital resource libraries combined with diversified and intelligent cultural relics are constructed by visualization and digitalization, and the digital fields such as the exhibition of high -quality industrial funds are guided. Cultural Jinan "Construction.

Play propaganda cards and improve citizens' self -confidence and happiness. To accurately dock the cultural needs of citizens, promote the construction of the public cultural service system covering urban and rural areas, and implement the creation indicators such as the "East Asian Cultural Capital" such as cultural facilities and services to the facts that benefit the masses. Each citizen participates in the construction of cultural Jinan, enhances citizens' understanding of international friendly cities, stimulates the willingness to participate in international exchanges, promote cultural exchanges and cooperation, expand the city's openness, and drive the development of the regional cultural tourism industry in East Asia , Construction of the community of human destiny to make contributions.

(Source: New Times Cultural Media (Jinan) Co., Ltd.)

Responsible editor: Hao Gongzi

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