Walking in the front of the new bureau 丨 Daotian Town: seize the new air outlet of the prefabricated vegetable industry

Author:Shouguang Yun 丨 Fresh Shouguan Time:2022.07.19

On July 14, the reporter walked into the bread production workshop of Mattel Co., Ltd., and a burst of strong bread milk flavor was mouthwatering. One by one, the bread of the Ji Ji row, the count chocolate, etc. Produced. The frozen dough series products are a type of prefabricated dishes. Thawing can be baked. It is also a series of frozen dough products developed by the company and Professor Xu Xueming of Jiangnan University and Professor Cui Bo of Qilu University of Technology.

"Frozen baked goods mainly refer to baking products obtained from freezing treatment during the baking process, and storage and transportation through freezing, mainly including frozen bread dough, frozen cakes, frozen cake dots, frozen pre -roasted baking Product category. "Liu Qing, deputy general manager of the company, told reporters that after the product was pushed to the market, it was highly recognized by consumers.

Liu Qing introduced that the company's existing 13 production lines such as toast, crispy, and baking, 1 degree inspection hall, mainly produced and processed more than 200 varieties of foods such as high -end bread, cakes, Chinese pastry, and moon cakes. To dozens of cities such as Beijing, Tianjin, Shanghai, Jinan, more than 1,000 supermarkets in the province are sold.

The development of products into an industry and form a series will occupy a wider market. In recent years, the enterprise has continuously increased the research and development and production of relevant prefabricated products. In early 2022, the construction of the "annual processing of 8,000 tons of condimary food food" project was launched. At present, it has been initially met. It is expected to be completed and put into operation in August. After the project is completed, the annual bread is 3,000 tons, 1,000 tons of powder wrapped, and 1,000 tons of pre -mixed powder. It is expected to be 50 million yuan in annual output.

"This project mainly produces bread bran, wrapped powder, etc. It is a widely used food adding auxiliary materials. It is mainly used for fried noodles, quick -frozen foods, and vegetable products. After use, it can improve the fragrance and taste of food, improve food Grade and improve food quality. The company has initially reached cooperation with companies such as KFC, McDonald's and other companies. In the future, it will be exported to South Korea, Japan and other countries. "Li Aiyun, the relevant person in charge of the company, said.

In order to meet the needs of diversified markets, Daotian Town will make pre -production products on the development of composite condiments. In the composite seasoning workshop of Good Madam Food Co., Ltd., a bag of cooker rice and soy sauce will be sent to the airline as an ingredient for aviation meals. At the same time, the company's grilled eel sauce, sushi vinegar, pork ribs, marinated gravy, oil vinegar sauce and other countless composite seasoning. Consumers can enjoy fresh and delicious after simply cooking with ingredients.

"There are more than 1,000 product categories of the company, and there are about 400 categories that have been sold. They are mainly North China, East China, Central China, and Northeast China. Some products are exported to Southeast Asia and some regions in Europe." Good Madam Food Co., Ltd. sells sales Deputy General Manager Liu Jin introduced.

Standing at the prefabrication of the prefabricated vegetables, Inarian Town actively builds a new model of development of the prefabricated vegetable industry. Through policy publicity guidance, corporate service packages, and do a good job of new project construction progress, "vegetable baskets" transform into "vegetable plates". As of now, Daotian Town has a total of 5 pre -production companies, which has achieved 400 million yuan in revenue in 2021. Among them, there are 2 raw materials and 3 food processing categories, with annual revenue of 110 million yuan and 290 million yuan, respectively. Four prefabricated dishes are under construction, with a total investment of 476 million yuan.

"In the next step, Daotian Town will go all out to attract, do everything possible to do the project, adhere to the goal orientation, the problem orientation, development orientation, and accelerate the implementation of various prefabricated vegetable projects with greater determination, better environment, and more realistic measures. By the end of 2023, there are 3 new projects and 1 new scientific research platform. There are 8 prefabricated vegetable companies in the jurisdiction. The annual operating income will reach 600 million yuan. By 2024, 10 prefabricated vegetable companies will reach 10. The chain business income exceeded 1 billion yuan, "said the main person in charge of Daitian Town.

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