Tens of thousands of melons every day, and the melon master is attached to the "grasp of product control" to start the Xiayi brand

In early July, the heat waves in Beiling Town, Xiayi County, Shangqiu, Henan Province, stood up for a while in the sun, and had been sweating. However, Sun Hongkai, a man of melon, couldn't care about the sun. He held up a melon with his left hand, patted his right hand, touched the skin of the watermelon, and turned to the carrier master: "Qualified!"

Since May, Xiayi Watermelon, which has been tested by Sun Hongkai, has more than one million pounds. These watermelons are directly sent from Xiayi to consumers from Jiangsu, Zhejiang and Shanghai and all over the country through Xiayi. As a national geographical indication product, this summer, Xiayi watermelon has also been included in the "Finding Fresh China Good Agricultural Goods" area, and 882 million consumers are connected to the platform, allowing more people to feel the good taste and quality of Xiayi watermelon.

Merchants Sun Hongkai is testing the watermelon that is pulled by the farmers one by one.

Melonon is music: sell watermelon in front of the house, and do n’t worry about selling if the quality is good

It is located in the Xiayi of the East of Yu, located in the transitional zone of the north -south climate. It is a warm and semi -humid seasonal climate area with a average annual temperature of 14.1 ° C. Here the year of the year is sufficient, the warm and cold is moderate, the seasons are clear, and the planted watermelon juice is sweet and the meat is tender. Because of this, Xiayi is known as the hometown of watermelon in China and is also the first "watermelon hometown" in Henan.

In Beiling Town, Xiayi County, the watermelon production and sales season will be ushered in in early May of each year, and along the main road of Beiling Town, there is a watermelon transaction point about 10 meters at a interval.

In order to ensure the freshness and maturity of watermelons, the Fengxian Feng party in Liuyanlou Village, Beiling Town went to the melon in the morning, picked a car watermelon, and rushed to the watermelon trading point to line up.

"It's the second stubble now." Feng Dang said that compared with the past, after the development of e -commerce, it is more convenient to sell melons now. The purchase price is still higher than the retail price of 1 meter to 1 cents. According to Feng Dang's estimation, his own 30 acres of melon land can bring an annual income of more than 100,000 yuan.

Watermelon is running further: direct hair delivery nationwide, 48 hours of dining tables

The slightly higher acquisition price originated from the strict requirements of watermelon quality.

Zou Gaolei is a merchant who acquires Gua Nong Feng Party Watermelon. He opened a "Zhuoyi Fruit Fresh Specialty Store" in Pinduoduo, and won frequent repurchase of consumers with the quality of the excellent watermelon, and soon became the head merchant of Pinduoduo watermelon.

"In order to satisfy consumers, we specially hired the melon test master to take the quality of the watermelon from the source." Zou Gaolei believes that "quality control" is the secret of their own shops that can quickly stand out among the people in Pinduoduo.

Zou Gaolei said that during the peak hours, the watermelon trading point can acquire more than 200,000 pounds of watermelon a day. After passing the inspection of the melon test, the day will be sent to all parts of the country through logistics, and you can reach the consumer's table in less than 48 hours.

The watermelon of the whole box was carried by the workers to the truck and prepared to send it to the consumer's hands.

"The weight of a box of watermelon (2 boxes of a box) we sell is guaranteed from 16 to 18 pounds, and the weight of a single watermelon cannot be less than 5 catties." The partner has already tasted the sweetness. From May to the present, his shop has more than 4 million pounds of transaction volume, including Shanghai, Zhejiang, and Jiangsu, which have tasted the taste of Xiayi watermelon.

Make melon is the fire: grab the quality control, let consumers eat at ease

Each watermelon trading point in Beiling Town is equipped with 1-2 Mergistan. Without exception, these melons have rich experience in planting melon.

"I got up at 6 in the morning." Sun Hongkai's home had 50 acres of melon. Since 2017, he has been hired as a melon test master and is responsible for controlling the quality of watermelon.

At first glance, two shots, three feel ... Sun Hongkai standing in front of the melon car, testing a watermelon in less than 3 seconds, the fastest time can distinguish the good and bad, as long as it is not mature and small watermelon with a small weight of watermelon He will refund the melon farmers.

Xiayi's unique natural conditions bred high -quality watermelon often/i>

"The color of a mature watermelon in contact with the ground is yellowish. The higher the degree of yellow, the longer the watermelon grows. Secondly, looking at the color of the watermelon, the watermelon surface is clear, the fruit is full, and there is no raised. Leng; finally shoot watermelon, if it is a slap, it is raw melon. If there is a vibration sound under the men, it is cooked melon. Finally, it is to see the belly button of the watermelon. The smaller the sweet, the better. "Sun Hongkai said.

Considering logistics transportation, Sun Hongkai has high requirements for the maturity of watermelon. Each watermelon must be guaranteed to be cooked to eight mature state. "When it is in the hands of consumers, the taste of watermelon is the best. Our brand of Xiayi. "

Sun Hongkai said that in more than 10 hours from morning to night, he had less than 60,000 pounds of melons and more than 100,000 pounds.

Zou Gaolei is also willing to see the high requirements of the watermelon quality of the melon: "It is because of the guarantee that the quality is guaranteed that our watermelon has entered the" Xunxian China Good Agricultural Store "area, which further expanded the sales and let more people know it. Xiayi watermelon. "

Consumers can buy Xiayi Watermelon in the zone in the area. It is understood.It launched the "Finding Fresh China Good Agricultural Cargo" project, with the axis of the section, looking for the freshest seasonal ingredients in the country, and using the "newly -peasing live broadcast" and other methods to achieve "direct production and consumption"., Accurately meet the consumer demand for 882 million consumers, and enhance the value and benefits of agricultural product brand.

Jiao Yuchang, chairman of Beiling Town People's Congress, said that through the establishment of a complete e -commerce supply chain system and relying on online channels, Xiayi watermelon not only solves the problem of selling melon, but also drives the employment of more than 20,000 people upstream and downstream.It also allows the quality Xiaoyi watermelon to take more consumers' dining tables.

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