Shandong Cultural Tourism Group and Rizhao City strategy signing!Work together to create a new model for the development of the cultural tourism industry

After the mountains and the sea, the common text travel. On July 19, with Shandong Cultural and Tourism Group Co., Ltd. ("Shandong Cultural Tourism Group") and Rizhao Municipal People's Government held a strategic cooperation signing ceremony in Jinan, the high -quality development of Shandong Cultural Tourism Industry achieved new breakthroughs.

According to the content of the agreement, Shandong Cultural Tourism Group and Rizhao City will carry out equity cooperation, promote the reorganization of relevant enterprises, integrate provincial and municipal high -quality cultural tourism resources, further expand the volume, reduce costs, increase efficiency, and achieve complementary advantages and share benefits. At the same time, the two parties will rely on the provincial platforms, brands, talents and other advantages of Shandong Cultural Tourism Group to build a global tourism demonstration zone construction, scenic area operation, smart tourism, rural cultural tourism, hotel services, project investment and product development. Strengthen resource coordination and carry out in -depth cooperation.

Shandong Cultural Tourism Group is a large -scale cultural tourism enterprise led by the Shandong Provincial Party Committee and the Provincial Government. It is the first batch of "top ten" industrial clusters (boutique tourism) leading enterprises and the top 20 companies in China. , Housing, Xing, Traveling, Entertainment, Buying and other fields.

In the speech of the signing ceremony, Gao Honglei, the secretary of the Party Committee and Chairman of the Shandong Cultural Tourism Group, said that the strategic cooperation broke the inherent pattern of the division of the cultural tourism industry in our province and the regional segmentation, and formed a new model of coordinated development. In the next stage, Shandong Cultural Tourism Group will use the advantages of provincial cultural tourism enterprises to work with the Rizhao Municipal Party Committee and Municipal Government to fully empower the development of Shandong Marine Cultural Tourism Group in the fields of capital operation, industrial introduction, resource allocation, and market expansion.

Rizhao is named after the "Sunrise Chuanguang first photo". It is a well -known coastal tourist city in the country. The coastline is 168.5 kilometers in length. It is also the birthplace of Longshan culture. As an emerging transportation hub city, more than 20 key cities have been launched in Rizhao Airport, and high -speed rail can reach more than 100 cities across the country.

Li Zaiwu, deputy secretary and mayor of Rizhao Municipal Party Committee, said that Rizhao is the United Nations Human Award City, China Excellent Tourist Cities, and the Top Ten Most Beautiful Coastal Cities in China. The development of the cultural tourism industry has its characteristics and advantages. The potential is unlimited. This cooperation is a win -win move to deepen the integration of production and integration and shape the new advantages of the cultural tourism industry. I hope that Shandong Cultural Tourism Group will deeply cultivate sunshine and help Rizhao create a well -known cultural tourism destination.

Zhang Bin, Secretary of the Party Committee and Director of the Shandong Provincial SASAC, pointed out that the signing of the cooperation is the major national development strategy of Shandong Cultural Tourism Group and the Rizhao Municipal Government, focusing on major decision -making and deployment of the Provincial Party Committee and the Provincial Government, and actively integrating and serving the new development pattern of development. Innovatively carrying out a strategic cooperation of resource coordination and industrial collaboration, it has explored the new model of provincial state -owned enterprise platforms and municipal cultural tourism resources "beaded and developed", creating a new model for the high -quality development of Shandong cultural tourism industry in Shandong. It is very well implemented by the deployment requirements of "shaping the new advantage of the cultural tourism industry, strengthening the" hospitable Shandong "brand, and strengthening the internationally renowned cultural tourism destinations."

Zhang Bin requested that Shandong Cultural Tourism Group should take this cooperation as an opportunity to comprehensively strengthen the in -depth cooperation with the Rizhao City Government, coordinate the high -quality resources of both parties, promote the integration of industrial integration, strengthen the excellence, and make great marine cultural tourism, serve marine strong provinces, etc. National major strategy. It is necessary to further implement the concept of new development, always "walking in front and opening a new bureau" in the development of innovation and integration of the cultural tourism industry, continuously enhance the competitiveness and influence of Shandong Cultural Tourism Group, and lead the province's high -quality development of the cultural tourism industry in the province. Make greater contributions.

Shandong Business Daily · Sudao News reporter Zhang Guanchao

Photography/Reporter Wang Xiaofeng

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