Completion of long and short, the biggest convention of online video development

From the tension of the opposite attitude, to shaking hands and win -win. The long -lasting long -term video dispute, with the joint exploration of the long and short video platform, finally began to step out of the strange circle of the zero -harmony game and embarked on a mutually beneficial orbit. Standing on the perspective of industry development, market demand, and user experience, the unnecessary tongue dispute is used to break the barriers and eliminate cutting from a more open attitude, high -far -bonus pattern and pragmatic measures. Whether it is the healthy development of the video industry, It is still a very positive significance to further enrich the popular cultural life.

The core of the long and short video is the key to the copyright. But it is obvious that this is the limitations of the solidification of "dividing cakes". If you can break the limitations of this heavy market and see the wider market space pointed to the "making cake", it is not difficult to find that the section of "painting for the prison" will not only limit its own development, but also become an obstacle to the industry's upward growth. How to make copyrights more value, how to make the content have broader communication channels and richer expression forms, it should be the propositions and paths of long -term video camps to explore and explore.

The exploration of iQiyi and Douyin around the second creation and promotion of long video content, and conducts cooperation through authorization and legitimate and legitimate cooperation. Whether it is the industry, the creators, the user, the long -term video platform itself, it is good. , And inevitably win -win. For long videos, with the increase in traffic from the short video platform, its high -quality content will be more aggregated and widely aggregated in terms of new film announcement and the activation of film library resources. Value; For short video platforms and its creators, the authorization of long video content not only means that there are more compliance creative materials, but also a broader creative space. In the public, it can be switched and selected arbitrarily between lengths, and there will be a better experience.

The length and shortcomings have undoubtedly found the largest number of conventions for the development of the online video industry. It can not only dig more values ​​of copyright, but also allow high -quality content to extend richer. In reality, there are more and more phenomena of high -quality long video charm and value through short video "second creation". On the barrage of long videos, you can often see that user feedback is attracted by the explanation of short videos. For short videos, with legal authorization, creators can also have more materials to support their expression.

From the battle between lengths to complementary lengths, from zero -sum game to win -win cooperation, the idea of ​​long -short videos to the development of the network video industry has opened up and has a broader path. The changes in the times have never stopped, and the change of the pattern is becoming more and more frequent. In the face of changes, only by conforming to the trend and laws, from opposition to consensus, finding the largest convention of industry development and the interests of all parties can we break the deadlock of zero -sum game and embrace a broader world. And this is an important inspiration that long video cooperation to explore the new path of development to us. (Text/Lin Baopu)

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