Develop more tourism products to boost industry companies to restore development confidence

Author:China Tourism News Time:2022.07.19

Tourism authorities at all levels, industry organizations, and tourism enterprises shall actively carry out the planning, propaganda, organization, travel and reception coordination of tourism products in accordance with the requirements of local epidemic prevention and control and the reality of the tourism industry. The important window period of the summer tourist season, make products, make the market bigger, and optimize the service

Recently, the General Office of the Ministry of Culture and Tourism issued the "Notice on the Unified Management of the Unified Management of Tourism in the" Incorporation of Tourism in Tourism "(hereinafter referred to as the" Notice "). , And uniformly manage the special tourism business into the "fuse" mechanism of cross -province tourism. At the same time, tourism enterprises are required to strictly implement the "Guide to the Prevention and Control Work of the New Guan Guan Pneumonia Epidemic Extraction (Fourth Edition)", compact the responsibility of the main body of the enterprise, and do a good job of preventing and controlling the epidemic.

As the situation of the epidemic prevention and control has stabilized, restoring the special tourism business is a powerful measure to accelerate the development of tourism in the context of the prevention and control of the epidemic, which is of great significance for boosting the confidence in the tourism industry, promoting the recovery of the tourism market, and the development of the industry recovery development. Essence

After the "Notice" was issued, Heilongjiang Province opened the Y693 tourist line, and more than 600 tourists set off from Harbin City and drove north to Lindu Yichun all the way. In the next step, Heilongjiang will further enrich the special tourism products, in -depth development of the tourism market inside and outside the province, and successively travel to the tourism lines in Jixi, Xinjiang and other places.

Since the occurrence of the epidemic, in accordance with the requirements of the epidemic prevention and control, many large -scale activities have been restricted. Large teams and scale across provinces are often "melted". The tourism market has fluctuated. To a certain extent, it has declined and reduced the confidence of the tourism industry.

Governments and industry authorities at all levels have adopted a variety of measures to help the affected by special difficulties such as tourism, catering, transportation, retail, etc., which have been severely affected by the epidemic. Survival and development problems, so the entire industry's emotions have been in a state of downturn.

Recently, the national epidemic prevention and control situation has improved significantly, and the epidemic exudation has been effectively controlled. From the scope of the "melting" of cross -province tourism from the original province to the emergence of high -risk areas and counties (cities, districts, flags), to restoring travel agencies and online tourism companies to operate the tourism business, a series of help companies have made their efforts. It has positively promoted the promotion of the rapid recovery of the tourism market and the increase in the scale of tourism consumption. More importantly, these policy adjustments allowed tourism companies to feel the spring breeze of the tourism market, which further boosted the confidence of tourism companies and increased the motivation of industry development.

Traveling, tourist charter machines and other large team tourism and long -distance cross -provincial self -driving tourism forms have actually become the barometer of the tourism market. In particular, the tourism line has the characteristics of large team size, closed -loop management, point -to -point operation, and low risk of prevention and control. It is of special significance for promoting the recovery and scale growth of the tourism market under normalization of the epidemic prevention and control.

After the "Notice" was issued, tourism companies in many provinces moved to the wind, and began to actively plan, design, and organize various types of cross -province long -term and short -term tourism products in the province. Recently, the tourism lines from Shandong, Jiangsu, Heilongjiang and other provinces have set off to Tibet, Xinjiang, Gansu and other places, and have set off one after another, becoming the brightest landscape in the tourism market for more than two years. At the same time, many hot line travel products in the province are also popular with local tourism consumers. Island) Dragon (mouth) Summer journey ", Yantai to Linyi" Blue Coast -Red Yimeng "line," Special Traveling in Yunnan "from Kunming to Xishuangbanna, Yunnan Province, once launched, it has become a market hotspot. Essence

Restore travel agencies and online tourism companies to operate tourism, and release positive signals for the recovery of the tourism market and the development of the tourism industry.

Tourism authorities at all levels, industry organizations, and tourism enterprises shall actively carry out the work planning, propaganda, organization, travel and reception coordination of the tourism market in accordance with the requirements of the local epidemic prevention and control and the reality of the tourism industry. In the important window period of the peak tourism season, make products, bigger the market, and optimize services. In particular, we must do a good job of coordination with the railway passenger transport management and operation departments, and break the routine, innovation mechanism and services in the aspects of tourism column approval, dedicated line cutting, and dividing point docking. Growth provides strong support. (Author: special commentator Wang Digang; Editor: Yang Shuo)

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