The city IP statue landed "Luoshuixian Shan" to heal Luojiang

The summer vacation came, and the Luojiang children had a new punch place during the holidays! Recently, Luojiang City IP image "Luoshuixian Shan" sculpts officially meet with the citizens at the "Pocket Park" of Anji Road and Wanjie's cross. IP.

"Baby stands well, relying on the baby's gesture, my mother takes a picture of you" "Dad, I want to take pictures with them" ... Come to the beautiful "Pocket Park", many parents have brought their children here to come here play. "Today Dad took me to a small park to play. I saw these two cute dolls and took photos together. During the summer vacation, I would invite my classmates to play here." Said.

When approaching, the "Luo Shuixian Shan", which was stubborn, came into view. "Luo Shuixian Shan" held his hand and turned into an image messenger. He narrowed his eyes and waved his hand and waved forward, standing in the center of the park with a stare of Anji Road, and at any time with you a collision of nature and history and culture.

Ms. Baoma, a nearby resident, introduced that "Luo Shuixian Shan" is very beautiful and children like it very much. I also look forward to the listing of more peripheral products, promote the history and culture of Luojiang, and attract more people to travel to Luojiang.

The sculpture consists of the Luojiang city IP image "Luoshuixian Shan", the Luojiang "blessing" cultural brand "Luo You · More Blessing" and the Lujiang Map as an element. The overall height is 1.997 meters. ; The base is 374.81 square kilometers in the jurisdiction of the Luojiang jurisdiction and shrinks at a ratio of 1: 15,000; "Luoshuixian Shan" steps on the Luojiang land, and the overall image is upward, united and friendly. Gathering, friendly tolerance, and vitality.

Many cities' IP images are combined with local characteristics and specialty products as inspiration. They are proud condensation of local residents, and "Luoshuixian Shan" is no exception. The IP relies on the two cultural landmarks of "Luoyang Bridge" and "Xiangong Mountain", giving the "Luoshuixian Shan" new life and becoming the endorsement of Luojiang. The landing of the sculpture will also become a new landmark in Luojiang. As the first world -class cultural brand in our district, Luoyang Bridge has carried out IP propaganda of "Luoshuixian Shan" city. It is of great significance to publicize the Luoyang Bridge and carry out urban cultural publicity.

Since August 2020, our district has successively launched IP of the "Luoshuixian Shan" city, as well as IP peripheral products such as the first original cartoon, emoji package, and public welfare advertisement. Walking on the streets and alleys, "Luoshuixian Shan" can be seen everywhere, and the overall road of the main urban area becomes more agile and interesting.

"Luoshuixian Shan" expression package

"Luoshuixian Shan" transformer box

A good city image is the key to catch the eyes of tourists, cage tourists, and retain tourists. The development of urban IP publicity and promotion is of great significance to enhance the masses' sense of identity and honor of local culture, improve the cognitiveness of the city, and shape the image of the city.

In the next stage, Luojiang District will continue to move the "Luo Shuixian Shan" urban culture into campus, move into the scenic area, move into the factory area, move into the working circle, move into the living circle, and communicate. Recognize, and then promote tourism, rural revitalization, integration of cultural tourism, and industrial upgrading, so that urban culture can empower urban development. At the same time, actively explore the cultural resources and natural landscapes of Luojiang, tap the essence of Luojiang, deeply cultivate Luojiang culture, further enhance the city image of the Luojiang River, and integrate the beauty of the natural ecology of the Luojiang River, and finally realize the integration of cultural tourism integration High -quality development.

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