New technologies and new expressions help cultural programs out of the circle

From the new exploration of programs such as "Swen Jiangnan" and "Youth to Artists", to the innovation of the comprehensive N generations of "National Music Ceremony 4" and "China 3", and the younger expression of cultural programs is becoming a normal state.

Author: Lin Ling (China Research Institute of Fudan University)

Source: Guangming.com (the original text is deleted)

In recent years, various variety shows have been creative. Among them, the popularity of programs with traditional culture as the core has risen. In the first quarter of this year, from the new exploration of programs such as "Sven Jiangnan" and "Youth to Artists", to a series of comprehensive N generations such as "National Music Ceremony 4" and "China 3". Excellent traditional culture is becoming more and more loved and concerned by young audiences, and it has also become a treasure for variety shows.

Innovative expression is more popular with young people

Looking back at the popular cultural variety shows in recent years, when integrating the excellent Chinese traditional culture into the audiovisual variety show, it is not just simply moving and instilling, but through the innovative presentation of the original cultural materials, combined with modern trend elements, increased, increasing Interaction with the public, the traditional poetry, singing, dance, shadow, calligraphy, martial arts, acrobatics and other vividly show the public in front of the public. Get a large number of youth iron powder.

For example, the "China in the Classics" launched by the Central Radio and Television Station focuses on "Shangshu", "Tiantong Kai", "Historical Records" and "Compendium of Materia Medica". Appreciate the Chinese civilization and wisdom that contains it; Oriental TV's "Sven Jiangnan" adopts the form of "reading+performance", and interprets Su Shi and Jin Yong to find the second hometown, Xu Guangqi and Li Shu, in the way of "Macross". Explore the stories such as "Western School East" and lead the audience to feel the collision between the thoughts and culture of the ancients and the modern people.

"China in the classics"

The multi -communication approach is also a key factor in its popularity. The TV platform is the main position of traditional cultural programs. To achieve breaking circles, you need to link short videos, social media and outdoor media. The diversification of communication methods allows outstanding traditional culture to "fly into ordinary people's homes" to gain all age The dissemination effect of segment coverage. From the Spring Festival Gala dance show "Tang Palace Night Banquet", "Luoshui Shen Fu" to the theme party later "Yuan Xiao Wonderful Night", "Wonderful Tour of the Qingming Festival", "Dragon Boat Festival Wonderful Tour", "Qixi Wonderful Tour", Henan Satellite TV's "Chinese Festival "The series of programs not only valued the" big screen "broadcast on the TV, but also focused on the spread of" small screen ", focused on the application scenario on the mobile terminal, and took the initiative to advance to the Internet platforms such as WeChat, Weibo, Douyin, and B Station to carry out interactive dissemination. Multi -screen distribution builds a three -dimensional program communication matrix to help the wide -area communication of traditional culture.

"Tang Palace Night Banquet"

"Dragon Boat Festival Wonderful Tour"

Digital technology empower cultural programs more brilliant

In the era when visual culture prevails, audiovisual demand has continued to rise. Faced with the new situation of "eye economy" and 5G integration of intelligent interconnection, while in -depth excavation of excellent cultural content in variety shows, new technologies such as AI, holographic projection, and VR are used to continuously innovate program scenes to make cultural variety shows more "large blockbusters blockbuster blockbusters "The texture also provides the audience with a more extreme and immersive entertainment experience.

This year, the CCTV New Year's Eve launched the "5G+4K/8K+AI" strategic pattern. For the first time, the LED screen is used to create a 720 -degree dome space. In the immersive stage, in the stage performance space of the false and reality, the ancient and modern meetings of time and space are achieved; "Four of the Skills" uses a 360 -degree photography method, and combined with the fixing technology to capture the "instantaneous moment" in acrobatics performances, let the audience make the audience Praise.

"Four of the Tips"

Technical empowerment, scene penetration, space -time reconstruction, interactive increase, supporting digital technology as a support to create a visual and visible image space, is a necessary means for cultural variety shows to realize the creative transformation and innovative development of traditional culture. With new promotion and new, the innovation road of cultural heritage and cultural resources is inseparable from technology empowerment, and the further development and prosperity of cultural variety shows cannot be separated from the continuous integration of content and technology.

Variety shows deeply cultivate the social impact of traditional culture

On the one hand, the integration of traditional culture and digital technology has made variety shows a qualitative upgrade. In recent years, variety shows have deeply cultivated traditional culture. With the blessing of digital technology, the quality not only improves the quality of content transmission, but also provides the audience with an immersive viewing experience, so that the audience has achieved double satisfaction in cultural needs and sensory experience.

On the other hand, with the innovative presentation of various programs, traditional culture has also been "live". More and more cultural programs have set up a bridge of communication between traditional culture and the current era in the way to get close to young people and life. Culture has more ways to open today.

Variety shows deeply cultivate traditional culture, which is not only the needs of the times, but also condenses the innovative exploration of audiovisual content producers that change and keep pace with the times. Innovative expression, advanced digital technology, and multi -dimensional communication methods have transformed the outstanding traditional culture of China into the source of the public's "cultural self -confidence". This is the effectiveness of the variety show exploring the creative transformation and innovative development of traditional culture. It is also the future. The mission and responsibility of continuously and upgrade.

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