Yinlong Village, Huanghua Town, Changsha County: "Embroidery" Seaman Mountain Village ｜ Rural Discovery Series Report ⑲

Village business card

Yinlong Village

It is located in Huanghua Town, Changsha County, 30 minutes from Changsha City. The village area is 10.36 square kilometers, with 14,28 households and 4,731 people. In recent years, Yinlong Village has explored the "1+3+N" integration development model of "village collective+backbone cultural tourism enterprises+global development", and has successively obtained "provincial leisure agricultural agricultural agricultural development demonstration villages", "five -star beautiful houses A number of honors such as the Village of the Field.

Changsha Evening News all -media reporter Ningxia Correspondent appointed

Midsummer has passed, Mo Shang blooms. In the real version of "Monet Garden" in Yinlong Village, Huanghua Town, Changsha County, 40,000 hydrangea flowers are competing in front of the villagers' house, or elegant or strong. Between walking, like falling into Alice's dream, every corner is full of fairy tales.

In front of the house of the red tile and white wall, the colorful pastoral scenery and the beautiful hydrangea flowers complement each other. Although I bought a house in Changsha City, Yang Fengxia, a villager of Bashanzi group in Yinlong Village, still lives in the village more often. "The development of my hometown is getting better and better, and the scenery in front of the house is poetry and the distance."

Because of the inconvenience of traffic, the economic development in the village was relatively slow. Nowadays, with the full village of "hydrangea", Yinlong Village not only becomes a net red land for tourists to "punch card", but also a beautiful business card for Changsha County to accelerate the construction of a common prosperity zone.

Landscape show hydrangea flowers to create a "village where flowers are blooming"

In the Qing Dynasty, Li Yu described in "Said Paid": "The cleverness of the heavenly work, until the flowering of the hydrangea stops." It can be seen that the fresh and elegant hydrangea has captured the hearts of many people.

On July 18, when the reporter saw Lei Yong, the head of the small stubborn country of Yinlong Village, Huanghua Town, Changsha County, he was too busy. Watching the "Dragging Family" tourists took a picture of the hydrangea flower wall in the garden, "check -in", Lei Yongxi entered his eyebrows. Book a month. "

"By creating a beautiful and livable village demonstration site, we choose to dress up the village with hydrangea while optimizing the living environment." According to Su Guo, the secretary of the Party Branch of Yinlong Village, in May this year, Yinlong Village started to create a "flowers bloom in full bloom. "Village", the whole village planted more than 40,000 hydrangea on both sides of the village road. The village collectively invested 450,000 yuan, and the three companies of the small stubborn parent -child park, the Park Huan Organic Agriculture Park, and the Xinjiang Ecological Park three companies contributed 100,000 yuan to support greening and beautification. The villagers participated in the planting spontaneously behind the house. During the period of the hydrangea, Yinlong Village launched a series of highlights such as the first Hydrangea Cultural Tourism Festival, concert, art market, camping, etc. in Changsha County. Tourists who came to check in one stubble one after another, the countryside was full of laughter, and Yinlong Village was full of vitality.

"Now, our village is like flowers that people love people, and many people follow the fragrance of flowers." Su Guochao introduced that in the next 5 years, the village's hydrangea planting will reach millions. Create the momentum to travel to visit customers and create a "village where flowers are in full bloom" throughout the year.

The village show "1+3+N" model is out of the new road of industrial integration

"San as a thousand flowers cluster as a group, and the exquisiteness is as good as ingenuity." The road of cultural tourism development in Yinlong Village is just like the surrounding hydrangea. Because of the cooperation of the group, it is strongly united to rejuvenate a new vitality.

"Two years ago, the cultural tourism enterprises in the village were in politics, and the homogeneity was serious." How to avoid vicious competition? Lei Yong recalled that Yinlong Village has three backbone cultural tourism enterprises: small stubborn parent -child park, Puhuan Organic Farming Park, and Xinjiang Ecological Park. Since 2020, the heads of the three companies often meet and discuss development.

After many "brain storms", they were surprised to find that the largest intersection in their different customer groups was children. As soon as it was shot, the person in charge of the three companies decided to meet the needs of the children as the starting point. Through the design of the travel agency's product design, the parent -child travel line and products were jointly launched to achieve complementary formats, industrial integration, and group development.

This innovation idea immediately received positive support from the village. In 2021, focusing on the integrated development goals of leisure, sightseeing, and experience, the village collectively and three cultural tourism companies established Hunan Yinlong Cultural Tourism Development Co., Ltd. each, each accounting for 25%of the shares. The "1+3+N" integration development model of "village collective+backbone cultural tourism enterprises+global development" was released. In 2021, the village collective economic income was 820,000 yuan, and the number of tourists in the village increased from 13,000 in 2020 to 238,000 in 2021, achieving leapfrog growth.

On the basis of the "1+3+N" mode, Yinlong Village has shown another new way of transformation and development. In April of this year, the village collectively established Huijialong Trading Co., Ltd. to organize leisurely labor, provide logistics transportation, personnel recruitment, insurance handling and other services for enterprises in the jurisdiction, and vigorously develop the service economy. Since its establishment, the company has received "orders" one after another, and has achieved a collective economic income of 300,000 yuan. It is expected that the village collective economy has exceeded 2 million yuan this year.

Employment at the door of life show makes happiness like flowers

As the collective economy of the village grows, the living environment is constantly becoming beautiful, and the days of villagers have also become popular every day.

"I used to work abroad all year round, and now I work in my hometown. I earn less than the outside." In November 2021, the villager Jiang Bo resolutely resigned and returned to the village with his wife to open a restaurant.

"In the first quarter, there were more than 200,000 yuan, and my motivation was even more full." Jiang Bo told reporters that the "low cost" of rural entrepreneurship is also one of the reasons he dares to start a business. "The house is mine, there is no rent, there is no rent Pressure. There are more and more tourists in the village. As long as I do it myself, the business must be getting better and better. "Today, many villagers in Yinlong Village are engaged in tourism services and agricultural products sales. The tourism industry has become the main channel for villagers' income. Three backbone cultural tourism companies including the little stubborn country of the Parent -Child Paradise have attracted more than 120 employment, most of which are villagers in the village.

"The rapid development of the industry has formed a magnetic field in our village, attracting many companies from other places." Su Guochao said that there are currently 68 companies in Yinlong Village. With the foundation of industrial development, the villagers' "money bags" have become more and more drums, and good days bloom like flowers. In the next step, in addition to doing a good job of hydrangea planting and tourism agriculture, Yinlong Village will also introduce supporting companies such as eternal flowers and aromatherapy essential oils in combination with market needs. "Ensure that people in the village are like flowers, getting more beautiful, more and more fragrant!"

At present, Huanghua Town is striving to revitalize the "landscape" resources, develop and strengthen ecological tourism in the suburbs, explore the model of "party organization+enterprise+villagers", and create a "net red punch point" in the suburban urban suburban city. The person in charge of the town stated that Huanghua will take rural tourism as the point to promote rural economic development, agricultural structure adjustment, peasant to become rich, and make every effort to build a common prosperity village.

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