Planting Chinese food and making excellent Hunan Rice ｜ Changde Xiangmi: ingenious creation of Xiangmi "First Brand"

Hunan Daily All Media Reporter Zhang Shangwu Wang Liang

【Legend of Jianghu】

During the Neolithic era, when humans in other parts of the world were farming and firing, the ancestors in Tothan, the city of Changdexian County bid farewell to fishing and hunting, built the "earliest city in China", washed their feet into the city and became a "citizen."

The archeology of Chengtou Mountain discovered the earliest ancient rice fields in the world. The vicissitudes of vicissitudes, from the source of rice to the Grasson Grain, this land bred the first brand of Xiangmi -Changde Xiangmi.

Changde incense rice has the characteristics of natural fragrance and lasting fragrance. Its appearance and taste can be comparable to Thai jasmine rice. In 2020, it is awarded the national geographical indication trademark. It is currently the most influential rice public brand in Hunan.

Figure ① On July 11, the rice planted by the National Modern Agricultural Industrial Park in Dingcheng District, Changde City.

【Find Sanxiang】

At noon on July 11, the sun was like fire. In the cafeteria of Yize Ecological Agricultural Company, Dingcheng District, Changde City, eight people have never moved chopsticks. Everyone is waiting for a pot of special rice while chatting.

"Time is enough!" When the rice cooker opened, the fragrance of the rice was filled. When the heat is scattered, a look of the eyes, a pot of rice is bright and fluffy, crystal clear, and the "face value" is extraordinary.

"Smell the incense and look good, but the key must be tried." The reporter muttered in his heart, and quickly got up to try to eat: the taste was soft, smooth, fragrant, and long.

A pot of rice, fragrant house. Zhong Xingman, Director of the Agricultural and Rural Bureau of Dingcheng District, Changde City, said: "From the selection, planting, storage, and processing, the whole process adheres to the green standards, just like taking a new life, dare not sloppy."

Figure ② On July 11, Hunan Yize Ecological Agricultural Technology Co., Ltd., Hunan Ecological Agricultural Technology Co., Ltd., Dingcheng District of Changde City, was looking at the quality of rice.

Careful planting: good planting good valley

After a full meal, with curiosity about Changde Xiangmi, the reporter walked into the National Modern Agricultural Industrial Park in Dingcheng District (hereinafter referred to as "Dingcheng Industrial Park"). This is the core planting area of ​​Changdexiangmi.

In the paddy fields, the planted rice racks are planted in the first season of rice, which grows well. Zhong Xingman pointed at the high -yield demonstration film in front of him to tell reporters that the warm, light, water, and soil here are suitable for rice, but if you want to plant good rice, you must first choose a good plant.

The park organizes a special scientific research team to demonstrate the screening of Tao Youxiangzhan, Hua Zhejiang 261, Tai You 553, Nongxiang 32, Nongxiang 42, Qingye high -end high -quality rice.

With good species, you have to look at how to grow.

Walking on the field, the camera configured like street lights attracted the attention of reporters.

"This is the Internet of Things equipment that monitor the temperature, humidity, diseases and insect pests of rice fields in real time to achieve smart farming fields." Chen Shuaiyu, chairman of Yize Ecological Agricultural Corporation, told reporters that relying on the smart equipment in the park to easily manage 30,000 acres of rice.

Figure ③ On July 11, the smart agricultural system in Dingcheng District, Changde City.

At the peak of insects, the field of wisdom in the field allows reporters to "open the eyes": scan through the camera to know what kind of pests; use computer analysis, look at insects with medicine; hand -in -hand operation, drone "precise medicine".

"Look at the medicine and reduce one -third of the medication." Chen Shuaiyu said that the green planting demonstration of the province and radiating the country.

In the past three years, Dingcheng District has built the National Modern Agricultural Industrial Park, with grain and oil as the pillar industry, promoting the professional centralized seedling, seedling, and planting seedlings, agricultural machinery integration, and green planting throughout the process to ensure that "good planting valleys".

Fine processing: Good Valley Out of Hao Mi

In the field, the reporter was in contact with the "zero distance" of rice, and soon he was sweating. Leaving Tian Mo and entering the warehouse of Yize Ecological Agricultural Corporation immediately felt cool.

"The warehouse is piled up with rice, the sensor monitor the temperature, keeps low temperature and constant temperature throughout the year, allows the rice to store it for a long time." Chen Shuaiyu introduced, from a grain of rice to a grain of rice, after harvesting, wet valley, baking Dry, warehousing to shell and other links, you need to take care of it all the way to keep rice processing rice fresh.

Create the Changdexiang rice brand, and the park organizes relevant experts. Starting from the rice storage, the standards of storage, processing, transportation and other links are formulated to ensure that the quality of each batch of incense rice is guaranteed. Essence

In the shelling session, Yize Ecological Agricultural Corporation creates an intelligent dust -free workshop. It monitors the whole process of fine crushing, grading, cold rice, polishing, color selection, metering packaging, etc., and realizes the nationwide network. For each bag of rice produced by the factory, the production date, origin, rice species and other information will be uploaded to the cloud, and it is printed on the packaging bag in the form of a QR code to facilitate consumers to trace back.

Regardless of planting or processing, Changdexiang rice focuses on fineness, and hundreds of data ensure that the quality of each batch of rice is consistent. The staff told reporters: "Changde Xiangmi is not afraid of consumers to trace traceable, so I am afraid that everyone will not understand."

Figure ④ July 11, Xiejiapu Town, Dingcheng District, Changde City, villagers are busy harvesting rice.

Boutique creation: good rice out of good food

"Changde Cai is a branch of Hunan cuisine. In recent years, it has been in the north and south of the river." Zhong Xingman said that Changde Cai can only be called a table of Changde rice with Changde Xiang rice.

Let Chang Dexiang's table on the table of more citizens. Provincial and cities have increased the promotion of Changdexiangmi. One county and one special brand promotion, the annual National Agricultural Fair, and Green Expo.

At present, the core planting area of ​​Changde incense rice has reached 373,000 mu, and the yield of incense rice is about 500 kilograms. It has accumulated a total of 150 million yuan to farmers. Figure ⑤ July 11, the National Modern Agricultural Industrial Park in Dingcheng District, Changde City. Both the photos of this version of Hunan Daily all media reporter Li Jian

The Changdexiang rice brand is getting more and more loud. How to achieve a brand premium and drive more farmers to increase their income? Chen Shuaiyu said that the government and enterprises should protect and spread together. Today, 18 authorized enterprises have authorized the use of the Changdexi brand and entered the provincial agricultural product "ID card" management platform and the national agricultural product traceability platform.

According to the plan, Dingcheng Industrial Park takes Changde Xiangmi as the main brand, accelerating the construction of a modern agricultural production system, business system and industrial system, and demonstration leads the province's agricultural modernization.

Changde Xiangmi cannot only satisfy people's appetite, but also to expand the functions of leisure sightseeing and rice culture. Zhong Xingman said: "In the long run, promoting the integration of the first, two, and three industries will make Changde Xiangmi go further and the world."

【Tea after dinner】

Jump out of "strong rice" -

Xiangmi calls for big brands

Wang Jianlong, a professor at Hunan Agricultural University

Good seeds, good valleys, good rice, you can simmer "a bowl of good meals". As a large rice province, Hunan has influence in the country. However, from the perspective of the industry, Hunan has always shown "strong rice", and Xiangmi upgrade urgently requires big brands.

Changde on the shore of Xidong Ting Lake vigorously supported the regional public brand -Changde Xiangmi. The city has set up a platform, formulates standards, applys for Chinese geographical indications, and continuously empowers the value -added of public brands; guides seed enterprises to dock with processing enterprises, supports processing enterprises to establish order bases, and promote the in -depth integration of "Xiangye" and "Xiangmi".

In recent years, Dingcheng District of Changde City has taken the opportunity to create the National Modern Agricultural Industrial Park as an opportunity to make every effort and strengthen Changde Xiangmi. Mainly high -quality and high -yield rice varieties such as Tao Youxiangzhan, Hua Zhejiang 261, and Xiangwangyu No. 32, from breeding, planting, acquisition, processing, and sales of quality "Beauty development.

From the experience of Changdexiangmi, to build a public brand of Xiangmi, it is necessary to follow the road of "industry -university -research", from "selection" to "planting" to "processing", and every link must be carefully taken care of.

[Responsible editor: Lu Wei]

[Source: Hunan Daily · New Hunan Client]

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