GE releases a new brand logo of three plans to independent listed companies

GE Company released a new brand logo of the three global investment -level listed companies that plans to be formed by splitting. These three companies will focus on the three major industrial sectors of medical, energy and aviation.

GE releases a new brand logo of three plans to independent listed companies

GE medical business will use the new name Ge HealthCare. GE energy business, including renewable energy, power generation, digital business and energy financial services, will be merged and uses the new name Ge Vernova. Ge Aerospace will be the brand name of GE aviation business. Three new companies will continue to benefit from GE's brand value and global popularity of about $ 20 billion.

In addition, after the GE medical business is split, GEHC will be listed on the global market of Nasdaq with "GEHC" as the stock code. By listing on the Nasdaq Stock Exchange, Ge Healthcare will benefit from Nasdaq's market image led by innovation and technology, especially in the medical field.

GE Chairman and CEO, Ge Aerospace CEO H. Lawrence Culp (Jr.) said: "Today is another important milestone in the process of forming three independent listed companies in GE plans. The value of the US dollar GE brand will make these businesses more competitive in their respective markets and become the Shengji Stone of the future development of the three companies. Adhering to the concept of lean management and continuous innovation, these three companies will inherit us' welcome world challenges and drive efficient future '' The mission will continue to provide customers and partners with the GE solutions they recognize. "

The three companies that GE will be listed independently will focus on precision medical care, energy transformation and future aviation

GE plans to complete the split of medical business in early 2023. The independent medical business will promote innovation in the field of precision medical care, focus on improving patients' prognosis and disease diagnosis and treatment level, and respond to severe challenges facing patients and clinical clinicals. Inheriting GE's historical accumulation for more than 100 years, Ge Healthcare's new name and brand logo interpret the new company's unremitting insistence on safety, quality, trust and innovation; and the new brand color "warm purple" symbolizes human nature, warmth and care And the company's pursuit of excellence. Ge Healthcare has 4 million installed capacity in the world, and conducts more than 2 billion inspections on patients each year. In the future, it will continue to lead the forefront innovation of the medical industry to care for life.

According to the plan, GE will execute Ge Vernova in early 2024, that is, GE energy business split. At present, GE energy business and users provide one -third of the world's electricity, and will continue to work to improve the reliability, accessibility and sustainability of energy. The new brand logo combines "Ver", derived from "Verde (Green)" and "Verdant (Green Cui)", which represents the green mountains and green waters on the earth; ) ", Represents the promise of leading the new era of low -carbon energy. Ge Vernova's brand color "Huanyu Cui" also interprets this connotation. At present, Ge Vernova has the installed capacity of over 7,000 gas turbines and 400 Gava renewable energy equipment worldwide. The new brand logo Ge Vernova symbolizes the company's commitment to adhere to quality pursuit, cherishes partner cooperation, and leads the industry's innovation commitment.

After completing the above -mentioned business split, GE will become a company with aviation as its core business and Ge Aerospace. At present, Ge Aerospace has 39,400 in -service commercial aircraft engines and 26,200 military aircraft engines around the world. Based on this powerful business foundation, Ge Aerospace will play a key role in the historic recovery process of the aviation industry and is committed to creating future aviation. Combine with GE's letters, the new company name Ge Aerospace, and the brand -new brand color "vast blue", which means that the company continues to seek breakthroughs. On the basis of inheriting the deep foundation of the aviation field, it proposes a future -oriented vision -built in aviation Competitiveness and leadership in the field of aerospace and defense. After completing the business spin -off, Ge Aerospace will have GE brand trademarks and grant two other companies to use this trademark for a long time.

GE 130 -year brand logo evolution history

Linda Boff, the GE chief marketing officer, said: "In the past six months, we analyzed the importance of the three companies that planned the independent plan through a series of customer -oriented investigations. According to data analysis, we fully confirmed the GE brand and its alphabet combination with a century -old history, representing the continuation of innovation, symbolizing the trust of global customers, the honor of the team, and the company's attractiveness to future talents. For this reason Very proud, the three companies in the future will inherit the GE innovation DNA and drive the future of the industry. "

All three independent companies will benefit from more focused business operations, more customized capital allocation, and more flexible development strategies, thereby driving long -term growth and the realization of brand value.

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