Are you still drinking this kind of water every day?Expert: Don't pay the "IQ Tax"!

Author:Youth Hubei Time:2022.07.20

In the hot summer, it is necessary to replenish water in time. Various water in the mall make people look eye -catching. In addition to traditional drinks, "enzyme bubble water" has recently emerged. In addition There are many concepts that sound like a sense of science and technology in the product propaganda, or it is clearly or implied that the product has anti -fatigue and anti -aging effects. Consumers are difficult to distinguish for a while. All kinds of water can only achieve the effect of hydration. Other so -called "efficacy" has no scientific evidence.

"Enzyme bubble water" is "kimchi water" without special effects

Water that claims healthy effects is false propaganda

A "enzyme bubble water" on the market recently caused a lot of controversy. Check out the ingredients table of this product, which contains more than 200 kinds of vegetables and fruits in the comprehensive fruit and vegetable enzyme powder. From lily, cloves to dragon fruit, potatoes, Lales, and winter melons, it can be described as "all -encompassing", so that many consumers call it "to give it" to give it " The vegetable market has moved in. "

Promote the "enzyme water" containing more than 200 fruits and vegetables

In addition to this emerging product, there are more traditional so -called high -end water such as "oxygen -rich" and "hydrogen -rich water". The price in the market is much more expensive than ordinary water. Product promotion is also changing to promote its effects: hydrogen gases Antioxidant, more healthy oxygen.

In this regard, Yun Wuxin, a PhD and a popular science writer in biological and food engineering, introduced that the concept of "enzymes" was introduced to my country after the rise of Japan. It is essentially the products obtained from fruits and vegetables with sugar fermentation. "Water", because Japan's supervision in health products is not as strict as in my country, and can promote all kinds of so -called "effects", some people take this opportunity to spread the concept of "enzymes" in China. "It was originally a flicker without effect, and it was added to the water to expand the scope of flicker."

Whether it is my country's "kimchi water" or Japan's "enzymes", does it have nutritional value, and what special effects can it achieve? Yun Wuxin believes that nutrition should still have a little bit, but there is no authoritative papers that can prove that the water that has been soaked in vegetables and fruits has any special effects on the human body. As for the nutrition of adding more than 200 kinds of vegetables and fruits, it is also nonsense.

Yun Wuxin said: "Drink a bottle of 'enzyme water', and the role of adding a few drops of kimchi water to a glass of water. Any nutritional ingredients affect the health of the health, and it requires sufficient amount. There are many types, which means that the amount of each type is minimal, so how many food raw materials claim to contain a meaningless gimmick. "

Yun Wuxin told reporters that the concept of "rich hydrogen" and "oxygen -rich" has long been existed, and most of them have been from Japan. As long as they declare health, they can be judged as false propaganda without exception. "There is a certain dissolved oxygen in the water. If the pressure of oxygen can be increased, it can be added with some oxygen, but the increase in the increase is very small, and it is meaningless to drink oxygen -rich water. It was particularly very small. Scientifically proved that drinking water containing hydrogen or direct hydrogen absorption has no effect on health. "

"Polymark" propaganda

Expert: The so -called "functional water" is "IQ Tax"

Punishment of false propaganda should be strengthened

Qin Yubin, Shanghai Shan Law Firm, said that according to Article 4 of the "Advertising Law of the People's Republic of China" and Article 19 of the "Protection Law of the People's Republic of China", merchants should be true, accurate, and complete Discover various related information about the products, including raw materials, functions, performance, origin, and even main indicators, such as sanitary indicators, food safety indicators, etc. If the manufacturer deliberately creates false elements, hides the truth, does false statement, or misleads, and intentionally concealed major information, it is a false publicity. Consumers can prosecute through the court, asking for compensation for one compensation for one compensation, or complaining to the market supervision department.

Chinese food industry analyst Zhu Danpeng introduced to reporters that many consumers have health awareness but lack of corresponding health knowledge. Nowadays, the drinking water industry is fiercely competitive. In the case of small changes in the market, some businesses have moved their "crooked brains" , Illegally propagate its so -called "health function".

Zhu Danpeng said: "Water is a relatively homogeneous industry. The consumption side has this consciousness, but there is no such knowledge, so the industry end refines many so -called functional water based on the consumer thinking and consumer behavior of the consumer side. This is the key to collect the "IQ Tax". From the "Food Safety Law of the People's Republic of China", all food products without health products can not declare its functions. "

Functional publicity performed by a certain oxygen

Zhu Danpeng told reporters that a well -known food company had been punished by local market supervision departments twice in a row for false propaganda for false propaganda. "The punishment of such violations of laws and regulations and the speed of punishment is lacking. This is why so many companies go to risk, play the ball, and do some violations of laws and regulations."

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