Didi's "trap"

Author:Consumer laboratory Time:2022.07.20

"Didi various complaints are constantly." In Li Xi's view, some problems should have been managed long ago. On the Internet platform, there are complaints about Didi. On the black cat complaint platform, "Didi Chuxing" involves 67,000 complaints.

Text | North Bank

Edit | Dazhi

The media people often choose to take a taxi with Didi software. And the recent driver made him feel that some of Didi's approach was a typical consumption trap.

The indignation old Zhao sent a circle of friends, accusing Didi for mandatory increased costs, which attracted many people to watch.

"I don't know who encountered such experience." Lao Zhao said.

"Didi forced increase costs"

"From the south of the city to the north of the city, the special express charging is 117 yuan in advance. This price is about 20 yuan cheaper than I usually rent." When taking a taxi from Didi platform, Lao Zhao chose the special express for the first time.

Didi drivers arrived at the designated place on time. After Lao Zhao got into the car, he flew all the way, and there was still a traffic jam on the road.

At the end, Lao Zhao found that his mobile phone buzzed, and Didi Platform received another 6.8 yuan.

Due to rush to work, Lao Zhao didn't think much. When I got home at night, Lao Zhao opened his mobile phone to see the charging details. I couldn't understand how to see it.

"I consult with Didi customer service. The customer service said" The original expected all itinerary was 1 hour and 14 minutes, but after 7 minutes, the more time used to charge 0.8 yuan per minute. "

Lao Zhao felt that this was a typical consumption trap. Give consumers a lower price in advance to allow consumers to pay in advance without regression of more replenishment. But when the settlement is settled, the cost will be increased for mandatory.

"According to this logic, if the car should be reached earlier, should I still get my money?" Lao Zhao was angry.

6.8 yuan is not a big number. After listening to the explanation, Lao Zhao told the customer service directly. This is the consumption trap and consumer deception.

"Listening to me, Didi customer service immediately returned the money to me through the platform." Lao Zhao said.

"Pit" of special car

I feel that the special express train is a "pit", not only Lao Zhao alone. Even some Didi drivers also felt that special cars were just a guise of "fishing", and Liu Lei was one of them.

In July 2020, Didi announced the trial operation of special express vehicles and Didi Express. Users can open the Didi Chuxing APP. After entering the destination, choose a special express car to enjoy dynamic price reductions and limited time discounts in the form of "one price". Special Express attract passengers to take a taxi by reducing the fare, and at the same time increase the driver to pick up the single volume.

"On the surface, this approach is to reduce the driver's empty driving without a single, better receiving orders, and save passengers more money, but it is not." Liu Lei calculated a book, a special order of about 46 yuan, a special order of about 46 yuan, The platform draws about 10 yuan commission. And most passengers paid the amount, almost the same as the express list, there is not much discount.

"No one was willing to run special during the peak. I had no money to earn a traffic jam to run a trip, but Didi could use this" fishing ". Liu Lei said.

Under the temptation of low prices, quite a lot of orders flow to "one -bob". However, many passengers have said that they have encountered "secondary charges" like Lao Zhao.

"I made a special offer last time, and I was added 5 yuan after getting off the bus. This operation was simply speechless," said Li Xi, an office worker.

"Constant problems and complaints"

"Didi various complaints are constantly." In Li Xi's view, some problems should have been managed long ago.

On the Internet platform, there are complaints about Didi. On the black cat complaint platform, "Didi Chuxing" involves 67,000 complaints.

A consumer in Hubei reported that after taking a taxi, the driver canceled the order, but still had to pay a fee of 5 yuan. There are also consumers reported that after the special carpool is paid 13.4 yuan, the payment fee is 15.36 yuan after the car, and the customer service itself is unclear and will not be refunded.

On July 16, 2021, the State Cyber ​​Information Office notified that the State Cyber ​​Information Office, together with the Ministry of Public Security, the Ministry of National Security, the Ministry of Natural Resources, the Ministry of Transport, the State Administration of Taxation, and the General Administration of Market Supervision, jointly entered Didi Chuxing Technology Co., Ltd. Cyber ​​security censorship, before that, Didi Chuxing and other APPs were asked to remove the shelves to stop new users' registration.

After a year, the full gang and BOSS directly hired by the registered registered by new users during the same period, which released news on its official Weibo, saying that it will restore the registration of new users on the platform from now. The discussion has also continued to heat up.

However, a wave of unrest and a wave of waves, "Didi Freight" was interviewed by the regulatory authorities. On the afternoon of July 8th, the Ministry of Transport interviewed the cargo, full -gang, fast dog taxi, and Didi freight freight in the name of the joint supervision department of the Ministry of Transport. The recently reflected on the Internet freight platform company that the truck driver has recently reflected in the competition, multiple charges, and illegal operations such as price competition, multiple charges, and illegal operations have harmed the legitimate rights and interests of the truck driver. The interview requires the platform to improve the position and face the problem, and immediately rectify the competitive behavior of prices, and strive to standardize the platform's charging behavior.

Consumers questioned Didi Special Express "secondary charges", and the driver questioned Didi to compete with the rules. The two seemed to stand on the same station line.

"No matter how good the service, if it is based on the consumption trap, it is dark." Lao Zhao said.

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