The order row to the end of August has doubled the "cool economy" supply and demand of the "cool economy" of Yiwu market year -on -year

Zhejiang News Client reporter He Xianjun Sharing Alliance Yiwu Station Luo Hongting

As the temperature continues to rise, the heat of the "cool economy" has skyrocketed, and the summer life model has continuously increased the turnover of many industries such as cool products and sunscreen products in the Yiwu market. Merchants follow the trend of consumption and start the "Golden Season".

On July 20th, in a shop called "Haiyun Plastic" shop in Yitu International Trade City District, the boss Li Fangyuan was too busy, and the customer had been urging the order to ship. Entry system. At present, the epidemic has become stable. Many people take the summer vacation to go on vacation during the summer vacation, and the needs of the swimming circle will heat up. "We produce a maximum of 20,000 swimming circles a day, and the order is rowed at the end of August. Workers work overtime and start to do it at all speed, and they are too late to do it." Li Fangyuan told reporters that the surge in orders caused by high temperature weather made her caught off guard. The average turnover was 300,000, which was twice year -on -year. "

Under the high demand, Li Fangyuan can only be coordinated in many ways when encountering some explosive models. It can only be refunded to customers.

"The hotter weather, the sun is not in short supply, and it is not enough to sell it every day." Zhao Sumei, an operator of the four districts of Yiwu International Trade City, is also helpless. This situation is estimated to continue until the end of July. client needs.

According to data provided by the official website of Yiwu Market, the demand clues for the purchase of cool supplies were received in June alone, involving more than 20 kinds of products such as fan, parasol, sunscreen, sun hat, and ice sleeve. Among them, fans, ice silk supplies, and sunscreen are the highest.

In addition, Yiwu market operators have also worked hard on product function development, and launched a series of new summer products to seize market opportunities.

In the area of ​​the second phase of the International Trade City Phase, various small household appliances that have joined innovative thinking and unique product function designs in the market have become the best sales leaders in this summer. The USB small fan designed for computer users is new this year, from separate fan design to lighting lighting, which is more humane. "We also designed a hat electric fan, which can be shaped and windy." Danni, an operator, said that once it was launched, it became a explosion.

Sun protection supplies are no longer limited to "sunscreen" single functions. "This year we focus on launching a dress suction suit. The sun protection effect is better and the style is also very fashionable." The operator Zhao Sumei introduced.

In response to the inconvenient affected by the epidemic, it is not convenient for customers to purchase Yiwu. Yiwu also gives full play to the live broadcast advantage. Through the online platform, it will increase the exposure of summer products and attract more new customers. In Jianling Toy Factory in Fogang Town, the general manager Lou Jianping personally went to the battlefield to sell the inflatable swimming pool in the live broadcast room: "We can sell nearly 3,000 orders for about 3 hours per game, and sales are about 100,000 yuan."

It is reported that the hot domestic sales of cool products will continue until the end of September. It will also usher in the peak of foreign trade in October. The operator of Yiwu market is full of expectations.

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