Weifang Xiaci Cultural Tourism Market has a new trick: "Fireworks Qi" warm field "Experience Tour" singing protagonist

Cloudy for a while, with the popularity of the "night economy", the recovery of cultural tourism consumption has continued to benefit. By issuing consumer coupons, Weifang City has cultivated new consumption forms such as night market and cultural experience tour, which has promoted the stability and recovery of cultural tourism consumption. At the same time, our city focuses on shaping the new advantages of the cultural tourism industry, actively guides the demand for high -end tourism consumption, and frequently "new tricks" to boost the high -quality development of cultural tourism consumption.

"Tonight our beer sales will have a new breakthrough!" Liu Siyu was one of the earliest merchants to the Golden Charles Town Flash Beer Festival in the city. She told reporters that since the opening of the Beer Festival, the number of tourists every night They are very big. And this is what a merchant like her expects. "The passenger flow is large, and it will naturally increase the shipping volume. It can be seen from the activity of this beer festival that the night economy of our city is getting more and more prosperous." Liu Siyu said.

Entering the midsummer, the "nightlife model" has been opened in various places, and the colorful night economy is on the city's starry sky. But why did the night economy attract so many tourists here? "The Beer Festival is not a fresh thing, and there are any cities. What we think is how to make the beer festival here different." When talking about how to attract tourists, the operation of Zhucheng Jinchari City Cultural Tourism Development Company's operations Manager Wang Kaiqiang told us this. The reporter found that at the Flash Beer Festival in Jinchari Town, Zhucheng City, not only beer culture, the organizer also integrated catering culture, band culture and creative art in beer. Tourists can not only turn on the "strolling" mode at the beer festival, but also enjoy the influence of various cultural and artistic art.

"We will arrange various theme performances. Through the form of performance with the night market, it provides citizens with an unusual summer place. Citizens can enjoy the feast of wine, food plus art performances here." At the high popularity of the Beer Festival, the food shops on the scene were also popular. The dual experience of vision and taste ignites the enthusiasm of citizens' consumption.

With the successive summer vacation in primary and secondary schools, the Ten -Park Cultural District ushered in the peak of passenger flow. "During the summer vacation, lead the child to a non -heritage cultural center of Weifang. There are many meaningful research activities here, such as pottery arts and lanterns. These are very meaningful to enrich the holiday life of children." It wasn't the first time he brought his child here. He told reporters that the cultural "experience tour" in the cultural block of Shizhenyuan can give him a different feeling every time.

At present, more than ten intangible cultural heritage projects such as kites, nuclear carvings, New Year's paintings, embedded silver, and facial plastic plastics have been settled in the Shiyuan Garden Cultural District. From the development of integration to cultural consumption, the development concepts and ideas of non -heritage integration and innovation, and promote the integration and development of cultural tourism.

"Our ten -garden cultural block uses WeChat, Weibo, live broadcast platforms, and virtual reality to spread, and strives to seek non -heritage works and non -genetic inheritors. Satisfy the passion experience of tourists' super sense officials and interactive participation of multiple elements. "Yu Tao is the assistant manager of Shandong Haitianhua Cultural Investment Co., Ltd., and he told reporters that through the perfect integration of ancient national culture and modern life, these art forms and modern life are allowed The work has glowed in the new era. It is understood that the Shiyuan Garden Cultural District receives more than 100,000 people every year, tourism, and research, driving more than 10 million yuan.

Culture and tourism consumption, as an important starting point for stabilizing the economy to promote consumption, rely on local central urban facilities and key scenic spots, to cultivate night economy industries such as night sightseeing, recreation, cultural experience, special catering Combine to create night consumption scenarios and consumer gathering areas. In addition, various traditional cultural tourist scenic spots actively adapt to the needs of new cultural tourism, thoroughly explore various cultural resources, carefully plan new cultural tourism formats, and lead tourists and citizens through online broadcast live broadcasts and offline obligation explanations. Entering the scenic area and experience the unique charm of traditional folk culture. At present, special consumption growth points such as prefabricated food and food festivals, non -heritage workshops, "lighting up the night economy, and enhanced fireworks" have continued to emerge. economy.

Expanding domestic demand, consumption upgrade is the general trend, and it is also a direct manifestation of the needs of the people's good life. The "Top Ten Expansion Demand in Shandong Province" 2022 Action Plan proposes that emerging consumption expansion and actively cultivate new growth points for consumption. Since the beginning of this year, based on market demand and its own advantages, our city has continued to expand new elements, new scenes, and new formats, and accelerate industrial transformation and upgrading through key projects. In the first half of this year, under the influence of the epidemic, 172 key cultural tourism projects in the city completed an investment of 5.084 billion yuan, and the cultural tourism market was showing strong toughness and vitality.

Weifang Radio and Television Station

Reporter Rong Media: Wang Tiandian Li Yue Zheng Dian Ding Hailong Tan Chuanlong Sun Zhiyong

Editor -in -law: Wang Yuanming

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