Cultural Tourism China Cloud Studio | Liu Qiang: Sharing digital stage art boutiques, comprehensively build the cloud studio industry pattern

On July 21, the China Cultural Media Group held the "Launch of the Cultural Tourism China Cloud Prohibited Platform and the Signing Ceremony of Strategic Cooperation". At the meeting, Liu Qiang, Secretary of the Party Committee, Chairman of the China Cultural Media Group, and the president of the China Culture News, made a speech "Sharing Digital Stage Arts and Establishing the Cloud Studio Industry Perseverance in all aspects."

Liu Qiang, Secretary of the Party Committee of China Culture Media Group, chairman, and president of the China Culture News

The following is a festival:

The China Cultural Media Group Cultural Tourism China Cloud Prohibual Platform was officially launched. The Cultural Tourism China Cloud Plastic Platform is a vertical platform that provides performances and dissemination services for the national stage art based on the China -Chuanyun.

At present, in the situation of technological progress, social change, and epidemic conditions, digitalization has become an important force driving economic and social development. The central government proposed that the digital development strategy of "changing the production method, lifestyle and governance methods of digital transformation" is profoundly affecting the development of the cultural tourism industry. The performing arts industry is also transformed and upgraded in the tide of digitalization.

Today, the Cultural Tourism China Cloud Prohibual Platform is officially launched. It is a specific measure of the media group responding to the national digital development strategy and implementing the party group of the Ministry of Cultural Travel. The media group creates a cloud studio, mainly for the following considerations: First, the content of cloud studio as a special sub -library of the Ministry of Culture and the Art Digital Resource Library of the Ministry of Tourism can further enrich the content of digital performing arts, and continuously expand the high -definition, full -scale, full -all -all, full, and all Viewing angle views and other types make it a professional digital resource library that can serve the college in a market -oriented manner. Second, the media group seized the digital development opportunities of the cloud studio industry, and organized the organization of special forces for the second development and operation of digital resources, such as processing into short videos to adapt to the content of Internet communication, and diversion to offline physical performances. Bring more audiences, especially young people into the theater. Third, through the planning and implementation of various activities, expand the channels of communication, push high -quality stage works into ordinary people's homes, and build a wider mass foundation. For example: opera entering campus, corporate culture, art education, party building education, etc. to achieve "cloud studio+" operation. Fourth, through the cooperation with the colleges and delegations, the aggregation effect of the cloud studio is formed, and for the various online broadcast rights and interests for each college, highlighting the artistic value, and achieving online broadcast income to nurture art creation and production. China Cultural Media Group is both a media and a platform. The Cultural Tourism China Cloud Prohibiting Platform is both a resource bank and a distribution operation platform. On the basis of reserving digital resources and promoting works for various colleges and communities Profit channels.

In addition, in order to better present the stage performance effect and meet the user's online visual experience, interactive evaluation, and learning consumer needs, the Cultural Tourism China Cloud Prohibual Platform provides cloud studio Services and cultural tourism Chinese clients form an interoperability communication matrix to meet the needs of different user groups. At present, among the China -Chuanyun Broadcasting Platform, there are various types such as opera, drama, opera, opera, dance, and concerts. In terms of functional design, add video recommendations, query screening, high -definition playback, paid purchase, interactive social, preferences, preferences Settings, pattern selection and other personalized management functions.

At present, the China Cultural Media Group has determined the strategic cooperation between the cloud studio with the National Peking Theater, the Chinese Opera and Dance Theater, the China Symphony Orchestra, the Central Opera House, the China Children's Art Theater, the Central National Orchestra, the China Coal Mine Cultural Troupe, etc. The cooperation of Xi'an and other colleges and centers is also discussing. After today's launching ceremony, the cloud studio platform will extensively communicate and negotiate with the major colleges and performance institutions across the country, and launch a customized operating model to help digital products of performing arts. charm.

Although we are facing the test of the epidemic, the form of cloud studio provides new development space for stage art. In the future, the China Cultural Media Group will build a comprehensive cloud studio industry pattern, dedicated to digitalization of stage drama, integrate domestic and foreign art boutiques, build a high -quality online art studio service platform, build native cloud studio products, and continuously improve the viewing experience. Drive online consumption, create a leading network platform for domestic art exhibitions, and realize the dual harvest of the economic and social benefits of stage art digital quality.

Responsible editor: Gou Xiaoqing

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