The first batch of national night culture and tourism consumption agglomeration series reports

Author:China Tourism News Time:2022.06.15

A green mountain in Qingshan, a bay waters around the city ... The 4A -grade tourist attraction in Xiangxi, Hunan Province is a "heartbroken place". It has the long -flowing Tujia Miao culture, which is amazing The construction of the hanging foot of the river, as well as unique bar culture ... The rich culture and tourism resources have made the ancient city of Phoenix a unique charm, attracting a large number of tourists to come.

It is understood that in 2001, the ancient city of Phoenix was awarded the title of national historical and cultural city; in 2006, Phoenix Castle was listed as the sixth batch of national key cultural relics protection units by the State Council; Grade Night Culture and Tourism Consumption Gathering Area.

Tuwa Creative Photo Conferry

The breath of cultural tourism on the river bank is strong

On the evening of May 24th, the parking lot on the Phoenix Impression Restaurant on the bank of the Minjiang River was full of vehicles from different provinces. The welcoming waiter Xiaolong in the door was wearing the Miao costumes and the shining Miao costumes, and warmly welcomed every tourist. "With the effects of the epidemic in some provinces, the number of tourists visiting the ancient city of Phoenix increasingly increased, especially in the evening, the store is even more vain."

The night fell, and the people on both sides of the Minjiang River were crowded and the lights were dim. A century -old hanging building bathed in orange lights, and a bronze color was reflected on the turbulence of the water flow. At the Qingcheng seedlings adjacent to the Minjiang River, Ms. Xie, a tourist from Suzhou, Jiangsu, is trying to penetrate the seedlings with her friends. "I plan to rent this clothes and take some beautiful photos." She was wearing a seedlings filled with silver jewelry and was reluctant to take off.

The shop owner, Mr. Long, patiently helped Ms. Xie go through the rental procedures, and said happily: "Recently, the business in the store is good. No, after a while, I rented out six or seven sets of clothing."

Walking in the ancient city, the breath of cultural tourism recovers. Orange street lights make the red ancient stone street more rosy. The silver jewelry shops and clothing stores on both sides of the street are crowded, and many tourists are choosing products. On the street in a bar, all kinds of bars are very lively. Hi barbarians are green and green, and the singing is one after another; Tourists sitting by the window watched Jiang Jing immersed in it.

The night seems to be "in the painting"

Chang Hongwei, chairman of the Phoenix Ancient City Cultural Tourism Investment Co., Ltd., introduced that in recent years, Phoenix Ancient City has continued to increase its intensity in night cultural tourism consumer products, and strive to stay for tourists. Essence

Not long ago, the reporter sat on Xiangjian · Qijiang immersed art cruise ship and experienced a realistic performance of the integration of light and shadow technology and national culture on the spot. The cruise ship departed from the North Gate Pier in the ancient city of Phoenix, and passed through the scenic spots such as Wang Xiang -Hebei sculpture, Hongqiao, and Wan Ming Tower. In just 30 minutes, tourists can appreciate the unique Miaozhai style pier, beautiful Cuicui bamboo row performance, magnificent Huang Yongyu 100m picture, Hongqiao Tunnel through the Miao Time and Space, Dream Xiangjian · Minjiang theme light and shadow Performance, you can also watch the shocking Miao Sun God Drum Electric Show.

According to reports, Xiangjian · Minjiang immersed art cruise project is a night tour product created for enriched tourists' experience. It started in July 2021. The core of Miao culture was present, which invested more than 50 million yuan, from nearly 300 articles, from nearly 300 articles Travel experts, artists, scientists, engineers, etc. will join forces. Since the beginning of this year, Phoenix Ancient City has upgraded some facilities for cruise ships. Now, when traveling, tourists can use mobile phones to participate in interaction, and present interesting digital animation elements such as phoenix, egret, sky lamp, fishing boats, butterflies, koi and other interesting digital animation elements on the water curtain picture.

Mr. Li, a tourist, said: "This way of performance is the first experience. The real -life acting of high -tech blessings makes people have the illusion of‘ being in the painting ’.”

Chang Hongwei introduced that the ancient city of Phoenix has always spared no effort in the construction of night tour products. After several upgrades, the upgraded large forest real -life performance "Border City" will also be resumed again at the end of June.

According to reports, the real -world performance "Border City" uses Shen Congwen's famous writings as a blueprint, and tells the story of the tears between Grandpa, Cui Cui, Tianbao, and Division. The total area of ​​the performance stage is 8,860 square meters. It uses 6,300 meters of Xiangxi wax dye, showing 502 sets of exquisite national clothing and 3769 Miao exquisite silver jewelry. The theater can accommodate 2600 people at the same time.

Expand your wings 5A in your longing

In order to escort the orderly development of the Phoenix Ancient City Cultural Tourism Market, the relevant departments of Fenghuang County have actively carried out relevant work.

On May 31, the Phoenix County Market Supervision and Administration Bureau launched the "100 -day tackling" operation to create a 5A -level tourist scenic spot tourism market order. During the operation, the staff checked the business qualifications, signs, signs, etc. in the tourist area of ​​the Phoenix Ancient City, guided the existing problems on the spot, and ordered them to rectify immediately.

In order to create a safe and assured consumption environment, in the past few days, the Tourism Bureau of the Phoenix County Market Supervision and Administration Bureau carried out integrity business publicity activities in the jurisdiction. During the event, the staff promoted the relevant knowledge of integrity operations in the store in the area, issued a notice of integrity management, and requested the business entities to take photos of the business, and place the business license at a prominent location. Foreign -increase sales of goods, do not buy and sell, do not deceive customers; do not use illegal, unclear means, and false advertisements to fabricate, release false news, slander competitors, disrupt market order, and damage consumer rights. According to Long Huifang, Secretary -General of the Phoenix Tourism Industry Chamber of Commerce Branch, the association has issued industry self -discipline books to members and formulated relevant homestay standards to ensure that tourists live comfortably and sleep well.

The secretary of the Phoenix County Party Committee Mao's family requested that Phoenix should comprehensively optimize the management service work, and compile the "Compilation of the Management System of the Phoenix Ancient City Tourism Zone" and "The Service Process and Service Specifications for the Phoenix Ancient City Tourism Zone" as soon as possible, accelerate the completion of the construction of the Phoenix smart tourism system, and realize the tourist area Serving intelligence, informatization, and intelligence, and continuously improve the level of service management of scenic spots; improve the tourist complaint processing system, implement the fast compensation mechanism for tourist complaints; vigorously promote the product system, transportation connection system, integrity shopping system, ticket system, publicity, publicity, publicity, publicity The construction of the "five major tourism service systems" in marketing, make every effort to improve the overall benefits of Phoenix tourism, and show tourists to the good image of Phoenix; focusing on "eating, living, traveling and entertainment", "business care and leisure love" and other elements, continue to extend the tourism industry chain and value Chain, do the "tourism+" articles, sprint to the creation of the national 5A -level tourist attraction, and strive to create a new situation in the high -quality development of Phoenix. (Author: Reporter Gao Hui Correspondent Wu Donglin Rosa; Editor: Song Yuqiu)

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