Summer economy stimulates consumption vitality, cool diet consumption increases by 40%, and ice -making small kitchen electricity is hot

Text/Yangcheng Evening News all -media reporter Lin Xitu/Interviewee provided

Recently, high temperatures in midsummer have appeared in many places, and people have purchased the "artifacts" of the summer online. Summer economy stimulates consumer vitality, and the general public has opened a fancy heatstroke cooling mode. At the same time, many families have also put summer outdoor activities on the agenda, and various summer consumption demand has injected new vitality into the online market.

Vipshop data shows that since summer, the sales of trendy clothing, "cool" home appliances, sunscreen, camping equipment and cold drink products have been significantly increased, such as refrigerators, fans, cooled dairy, sports skirts and sunscreen sales The year -on -year increased by 23%, 30%, 39%, 54%, and 64%, and the sales of tents increased by nearly 4 times year -on -year.

Jingdong Consumption and Industrial Development Research Institute released the "2022 Summer Cool Consumption Index". Data show that since June, the cool consumption of summer has gradually "heated up", and the turnover of cool home furnishings has increased by 236%year -on -year. Among them, the transaction turnover of smart shower increased by more than 10 times year -on -year, and the consumption growth of four -piece ice silk sets and mats has increased by more than 100%; refrigerators and cold cabinets such as cool electrical appliances increased by 90%year -on -year. ; The turnover of household washing machines increased by 330%year -on -year, and Ice -made kitchen electricity was hot.

Cool Electric -the transaction turnover of cold suits increased by more than 10 times year -on -year

This summer, the turnover of the cold cabinet increased very obvious. Since June, the turnover of cold cabinets and cold suits has increased by more than 10 times year -on -year, and the turnover of mini refrigerators suitable for office and car scenes has increased by 58%year -on -year. Summer clothing is also more frequent, and the turnover of drying machines and washing suits increases by 102%and 68%year -on -year. People pay more attention to environmental cleaning in the summer, and the turnover of home washing machines increased by 330%year -on -year.

In high temperature weather, people's home life must first be "cool". Smart shower turnover increased by more than 10 times year -on -year, body care set, cool shower gel transaction increased by more than 46%year -on -year; four -piece ice silk set and seat turnover increased by more than 100%year -on -year. 64%.

In addition to using home appliances and home equipment to create a cool and comfortable environment, people also need to bring cool products at any time when going out. The turnover of the "small and beautiful" hanging neck fan and sunscreen mask increased by more than 100%year -on -year, and the turnover of sunscreen and sunscreen increased by more than 50%year -on -year.

Out of "heatstroke" - "beautiful legs" consumption is dazzling, shorts and skinny leg artifacts increase 7 times

People are cool in summer, forming a unique summer fashion. The sales situation shows that since June of this year, "beautiful legs" related consumption is bright, shorts and skinny leg artifacts have increased by more than 7 times, men's makeup consumption has increased by 290%, short -sleeved T -shirts, skirts, gold earrings and other consumption have increased year -on -year. More than 100%.

High -temperature weather does not affect people's enthusiasm. The transaction turnover on indoor ice increased by 304%year -on -year, the turnover of cycling supplies increased by 140%year -on -year, and surfing diving and swimming supplies consumption volume increased by more than 50%year -on -year. Many people will choose indoor sports at high temperature weather. Sports reservation service turnover increases by 63%year -on -year, and game equipment turnover increases by 59%year -on -year.

Swimming has also become "another way to open summer." Vipshop data shows that in the past month, due to continuous high temperature, the sales of swimwear in Guangzhou have risen, and the sales of adult swimwear have increased by 40%year -on -year, and the sales of children's swimwear tools have increased by 67%year -on -year. Swimming circles increased by 37%year -on -year. Summer travel is also the choice of many families of summer and close to nature. Tourism and vacation turnover increased by 133%year -on -year, and the turnover of picnic supplies and outdoor equipment increased by 95%and 51%year -on -year.

Since June, the overall sales of food and cooling food have increased by more than 40%year -on -year. Among them, fruit turnover increased by 41%year -on -year; cooking in summer is relatively hot, convenient for vegetable turnover to increase by 189%year -on -year, fast -food cooked food turnover increased by 63%year -on -year, and cold noodles/cold noodles/cold skin turnover increased by 55%year -on -year.

Source | Yangcheng Evening News • Yangcheng School

Responsible | Li Zhiwen

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