This local catering company has opened three branches in the past three months

Author:Changjiang Daily Time:2022.07.22

The Yangtze River Daily Da Wuhan Client July 22 (Reporter Gao Meng) "This is our third new store this year." On July 22, the Golden Stand in Wuhan Yanyang Tianwu Hotel officially opened the door to welcome the guest. Chang Yu Zhenyan said that three branches have been opened in the past three months.

Photo by Ren Yong, a reporter from the Yangtze River Daily

Affected by the major environment, the dilemma of the catering industry once rushed to the hot search. However, the "old taste" that Wuhan people are familiar with, with a 27 -year -old local catering company, have transformed their dilemma into new opportunities.

How did it do? The reporter from the Yangtze River Daily talked in depth with the founder of the business.

"Please wear a mask, scan the code first, and then enter the store." On July 21, the golden label shop on the Yangtze Range Hotel on Heping Avenue on Qingshan District is being tried in the trial industry. Near 11 noon, the old Wuhan people evaluated Jiangcheng Lao Lao The sunny brand of the guardian of the foundation taste is still very popular, and many customers who are waiting for dining are sitting in the hall.

"It is authentic, and the price is affordable." Mr. Li, a citizen, said that he was too lazy to cook at home. He learned that Qingshan also opened a sunny day and brought the old taste with an old age.

“这几天试营业,最低可享受1.9折,客流量爆满,每天接待顾客近200桌。”店长告诉记者,餐厅试营业的同时,疫情防控丝毫不敢松懈,严格做到一桌一Disinfection, all employees test the body temperature and regular nucleic acid testing daily.

Photo by Ren Yong, a reporter from the Yangtze River Daily

"Earlier, due to the influence of the environment, the revenue caused by the revenue and business of our restaurants in the restaurant store was very large. The cost of rent, supply, labor, etc. Casting costs must be transformed and upgraded.

Photo by Ren Yong, a reporter from the Yangtze River Daily

From the beginning of the year to the middle of the year, support the theme promotional activities, increase the efforts of the issuance of consumer coupons, and release the epidemic prevention and control measures of the catering service unit ... Relevant departments in Wuhan will help catering companies in terms of consumption, tax reduction, and rental rents Essence

"Methods are always more difficult than difficulties." Yu Zhenyan said that catering companies are currently working hard to save themselves, and on the one hand, on the one hand, they continue to expand diversified revenue channels, such as exerting strengths of takeaway, group dining tracks, and doing new new channels to do new new ways to make new new channels to make new new channels to make new new channels and do new new ways to make new new channels. Retail, prefabricated dishes, etc.; On the other hand, strengthen the construction of digitalization and industrialization, create "customized catering+personalized services". Essence

Photo by Ren Yong, a reporter from the Yangtze River Daily

The reporter observed that the golden label store of the sun in Tianwu Gang Hotel is different from the previous store design, and has been further upgraded in the design of banquet halls and dishes. For example, the eye -catching kitchen design is adopted in the eye -catching position. The overall decoration style is trendy and fashionable.

Photo by Ren Yong, a reporter from the Yangtze River Daily

Yu Zhenyan said that Yanyang Tian is famous for making a banquet. The new store creates an immersive art banquet hall with a height of up to 8 meters. "Wugang Hotel Store is one of the representative stores of Jinbiao Store upgraded by Yanyang Tian brand. We will build it as a new landmark of Qingshan Catering."

It is understood that the sun is a protective unit of the provincial intangible cultural heritage Wuchang fish production skills and catfish production skills. The production skills of Huangbu Yuanzi and the production skills of Chuxiang powder steamed meat are also listed as the municipal intangible cultural heritage. Yu Zhenyan introduced that through the "non -relics food" exploration culture and merging, the "non -legacy Chu cuisine, came to the sun", "Hubei head dish, non -ritual martial arts fish", and polished the golden signboard.

Photo by Ren Yong, a reporter from the Yangtze River Daily

Customized, cultural and creative, live broadcast, stalls, takeaway, prefabricated dishes, short videos ... The reporter visited and learned that at the moment, many catering companies in Wuhan are finding ways and expanding channels. In the slope, the new space is constantly excavated to find new opportunities for development, and the catering consumer market has been heating up.

In the summer, Yu Zhenyan, who runs nearly 30 stores, was relieved. "The bailout policy is two consecutive, the company's self -innovation, the market is gradually recovering, our foundation has increased, and the momentum is increased." He said that the people always believe that the food industry has strong toughness, actively seeking changes and danger into danger to become dangerous into danger into danger. The hope of catering is brand new and eternal.

【Edit: Zhang Jing】

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