[Cultural Industry Weekly] Fisherman's cultivation "Lotus" IP inspires the new summer creativity

Xinhua Daily 15th Edition Cultural Industry Weekly Issue 22

By another year, the second phase of the "Fisheries Farming" scenic spot, located in the Jiulongkou Tourist Resort, was completed and officially opened to the public recently. The theme of the scenic area is based on the theme of thousands of acres of lotus fields. It integrates multiple functions such as seeing the beauty of lotus ponds, tasteing lotus food, experienced fishing culture, and admiring the red education base. The construction of the second phase fully taps the fishery culture of the hometown of local fish and rice and the farming culture of the Lixia River area. It will combine the development of scenic spots with the development of the characteristic "lotus" IP industry and the construction of beautiful rural villages to further open up the integrated industrial chain of agricultural and cultural tourism with local characteristics.

Since the ancient times, the lotus has been loved by the literati. Writing with the poems of Hee and lotus not only carries the pursuit of Gao Jiele, but also reflects their love for life. In modern life, Volkswagen's love for Hee and Lotus is further designed to design cultural and creative products that are closely related to life. Li Mei, the head of Sichuan Shenglian Culture and Art Co., Ltd., and a cultural and creative designer, brought a lot of lotus culture and creative products in front of them. The most distinctive one is "Saint Lotus Tea". It is made of dried. Take a lotus or Huang Chengcheng's lotus in the glass pot. The dried flowers bloom in the water immediately, which is very ornamental. Li Mei introduced that during the inspection of Taiwan before, she found that this kind of perfume lotus that belonged to the family of Water Lillic smelled like a bottle of perfume, which was delicious and elegant, rich in lotus embryo and a variety of trace elements. The effect of beauty and beauty, she immediately introduced to the lake in Shenglian Island, Suining, Sichuan to develop and build a new format related to rural cultural and creative tourism. In response to the current normalized epidemic prevention and control, Li Mei specially customized a batch of "lotus epidemic sachets" for the market. It adopted the epidemic prevention formula of the master of Chinese medicine and Professor Zhou Zhongying of Nanjing University of Traditional Chinese Medicine. The beautiful and colorful sacs were not only good -looking and practical. Li Mei told reporters that taking out the Chinese medicinal materials in the sachet, stacking a lotus leaf in, and hanging on the body can smell the fragrance of lotus leaves at any time. Essence Cultural and creative products inspired by "lotus" are naturally indispensable. Li Mei uses the concept of innovative art design to integrate the cultural elements of Suining celadon and launch the "Holy Lotus Pottery" series of cultural and creative products. The series obtains a national patent in 2020. The porcelain works exhibited on the market this time are mostly inspirational elements of "Tutian", and Tilian is one stem and two flowers, and the flowers have each. Representing auspicious signs of festive signs.

The whole body of the lotus is a treasure, which is a combination of ornamental value and nutritional value. The Ming people Liu Bowen's "Nine Lotus Songs" praised: "Colors, fragrance and solid, all flowers are not like lotus." When you come to "Fisherman's Geng Reading", watch the large and green lotus leaves of the lake set off the delicate lotus flowers. In addition to the big eyes, you should also enjoy a taste bud feast with the theme of "lotus". The production of full lotus feast is particular, and make full use of the lotus of the lotus. For example, the lotus heart in the lotus seeds can make tea, and the lotus root can be made into a lotus cake ... In addition to the "lotus" itself, the fish in the lotus pond is fresh and fat, so it is quite famous here. A gourmet is the big fish round, the entrance is tender and tough, and the cooking methods are diverse. Jiulongkou gave birth to the food "Kowloon and Nine Fresh", which is divided into vegetarian Jiu Xian and Ji Jiu Xian. Zheng Rongtan, general manager of "Fisheries Farming", told reporters that, according to these eighteen kinds of ingredients, they developed a variety of places with nine fresh chopped peppers, small cucumbers to meet crabs, Kowloon Sulexian and other places. The characteristic farmhouse, each dish, condenses the beautiful hospitality of Jiulong's "lotus".

To create a lotus garden in the "Fisheries Farming and Reading" scenic spots, it is not only to add beauty to the scenic area, but also to promote the development of a series of industries with the "lotus" IP as the core. Tao Lin, director of the Lotus Branch of the China Flower Association and the general manager of Chongqing Dazu Yamei Aquatic Flower Co., Ltd., told reporters that in the process of enhancing the added value of the "Fisheries Plowing and Reading" scenic spot, he adheres to the concept of sustainable development of the scenic area industry: thousands of acres of lotus fields It is the first step in the planning of the scenic spot, which attracts tourists to achieve the purpose of gathering popularity; secondly, it will drive the development of the entire waters to develop and build a lotus real estate industry. In the end, Jiulongkou will be made into a demonstration point for the integrated leadership of the scenic area. In addition to the natural beauty, the party spirit education base and the integrity education base enrich the spiritual world of tourists. The water village farm provides local specialties. Essence Tao Lin also told reporters that the lotus leaf is rich in mint alkali, and scientists have found that they have certain benefits to the human body and are worthy of further development and research. Lotus contains a lot of anthocyanins. Multi -scholars and industry experts join together to promote the development of "lotus" cultural tourism, rural tourism, food experience, and ecological civilization.

(Cultural Industry Weekly reporter Dai Mingwei)

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