The city in the west, there is no "daddy taste"

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"I have to admit that when the project on the column on the form is compiled, I think of the flavor of fish flavor eggplant, red roasted fish, hot waist flowers and peppercorns."

In 1994, British female writer Fuxia Dunlop applied to study the history of ethnic minorities at Sichuan University. One year after coming to Chengdu, she spent 3 months to learn her professional cooking skills, tasted the street restaurants, and wrote the famous "Fascini Wing and Pepper", bringing Chengdu food into the Western world.

Fascinium and Pepper Book cover

Seeing this design is the essence of learning Chinese aesthetics

(Figure: Google Books) ▼

The impression left by Chengdu is related to the taste buds of peppercorns and pepper, and these ingredients are another metaphor for the spirit of the "Bayi" city. For six consecutive years, the restaurants on streets and alleys in Chengdu have formed a rich supply of flavor, which constantly refreshed the public comments "must eat the list". This diversity also allowed Chengdu to win the first "food capital" in Asia rated by UNESCO.

The food connects the brain's endorphin, which produces group food memories such as the "must -eat list". It is the background of a city's economic culture.

In the past year, Chengdu spent 160 billion yuan in eating, an increase of 44%over last year. After the epidemic reduces liquidity consumption, this shows the confidence of Chengdu.

The ice powder with 13 per capita is not expensive, Tan Douhua, a per capita 26, can be eaten.

As for the spicy hot hot, you can try it if you like to line up (Photography: © Xia Yu) ▼

Taste buds are memorable, and talents are surging. Data show that last year, Chengdu's permanent population rose to 21.19 million, exceeding Guangzhou and Shenzhen, second only to Beijing and Shanghai. In the past five years, more than 500,000 youths have settled in Chengdu, of which 77.38%of their academic qualifications and 10.27%of master's degree.

People are becoming more, and the rhythm and pressure of the city are naturally more intense. Especially since this year, the public's impression of Chengdu has begun to fold -A side is "I don't want to go when I come", and the B side is "not suitable for fresh graduates to come to Chengdu", "please do not come to Chengdu", " Don't come to Chengdu, you will be disappointed "... Even Chengdu was once named the title of" Volume ".

Three years ago, we counterattacked why Chengdu had been observed up close. But after a lapse of three years, we looked back again. What is the real background of this "super peach blossom source" outside the north and Guangzhou?

Qianjin goes away and resumes: dare to earn, even more dare to spend

In the eyes of many north, Shanghai, Guangzhou and Shenzhen youths, Chengdu is probably like this: without "roll", when you come to Chengdu, you can live in a comfortable gesture.

If you are a national treasure, you can lie flat everywhere

(Figure: shutterstock) ▼

But when you come to Chengdu, you will find that there is not no trouble here. People with the same resumes of the same large factory are competing for a large number of ordinary jobs, and the salary is more than half compared to Beishang, Guangzhou and Shenzhen, and the housing prices in the high -tech zone or Tianfu New District are almost 30,000 square meters.

Judging from the income of more than 10 new first -tier cities, Chengdu does not occupy an advantage: the average annual salary of non -private units is 101,900 yuan, the average annual salary of private units is 58,000 yuan, and the per capita disposable income is 52,600 yuan, which is lower than it. Most cities.

From the perspective of income, Chengdu is honest in front of a group of brothers cities ▼

But the pursuit of comfortable Chengdu people dare to spend more money than other cities across the country. From the perspective of annual consumption expenditure and consumer expenditure accounting for disposable income, the annual consumption expenditure of Chengdu people reached 31,581 yuan, accounting for 69%of disposable income. This proportion is much higher than the first -tier cities in Beishangguang and Shenzhen.

The spicy Chengdu is as happy as spending money. This means that every year, the Chengdu people choose to spend 70 % of the income. In the specific consumption category, Chengdu people chose to spend 34.6%of the food tobacco and alcohol. This proportion is second only to Hefei in the new first -tier cities.

Maybe there is not much to earn, but the diet and consumption Chengdu people are unambiguous at all ▼

Generally speaking, the more the economy is a backward area, the higher the Engel coefficient (food accounting for various expenditures) for residents, but this rule seems to be not applicable to Chengdu.

The happy Chengdu residents are more happy to spend their income on food. The consumption data of the must -eat list shows that in the past 12 months, the number of catering merchants in Chengdu has increased by more than 110%year -on -year, the number of local orders has increased by 21%year -on -year, and the local transaction volume has increased by 24%year -on -year.

In terms of life, Chengdu is always particular. This item alone has formed a very unique city attraction. But in the final analysis, the economic cycle of a city has a wealth of industrial structure in addition to a livable human environment.

As one of the leading sheeps of the Sichuan -Chongqing urban agglomeration, Chengdu has clearly built four clusters: the four major clusters of the air industry, automobile industry, land port industry, and health industry. In the life service industry, in addition to the gourmet capital, it also plans a number of urban positioning such as tourist city and music capital.

With the influx of high -education talents in recent years, enterprises are also living in water and grass, and the influx of population and the entry of enterprises have influenced each other.

For example, large domestic Internet companies have seen the potential of Chengdu. This year, Meituan has expanded the scale of recruitment of Chengdu R & D Center, open nearly a thousand positions, and the proportion of technical categories is the largest. In recent years, the Chengdu R & D Center has been established in recent years. The research and development of projects; Chengdu's position demand is not the legendary "either sales or customer service." Chengdu's new industry is also developing rapidly, such as the game industry. According to the "2021 Chengdu online audiovisual industry development opportunities and opportunities list", the game shows that the game E -sports has become the core pillar of Chengdu's online audiovisual industry.

The company's revenue in the scale of gaming e -sports has increased year by year in 2018, reaching 41.3 billion yuan in 2020. As of December 2019, Chengdu has a total of 2474 game R & D companies, known as "China's first city" and "the fourth city of Chinese gaming industry".

At the end of 2021, the total number of listed companies in Chengdu exceeded 100 and entered the "Bai Furniture Furniture Department" of the capital market. In the past one month, Chengdu has added five new A -share listed companies. It is a microcosm of Chengdu's dedication to cultivating the development of local enterprises. The listing of the "Chengdu Legion" is accelerating.

With the influx of talents and the development of the industry, Chengdu's urban strength and the distance between Beijing, Shanghai, Guangzhou and Shenzhen are shortened. In the process, the talents flowing in can still eat the dividends brought by a city.

The taste is "no place": never aggrieved

Zhang Wuchang, a well -known economist, has an inextricable relationship with Chengdu. He went to Chengdu many times and praised the city. "Chengdu has improved greatly, becoming a metropolis worthy of nostalgia."

The world -renowned institutional economist and the theoretical authority of trading costs are impressed by Chengdu's service industry. "One is Jinli and the other is wide and narrow alleys. They are all leisure places for citizens. "After shopping, he scored 80 points against Jinli, scored 100 points for the wide -compact alley, and thought that" the wide and narrow alley is the place where I have seen the old culture and leisure. , Wid -narrow alley should be more than 2. billion. "

Kuanzhai alleys and Jinli as projects that are completely created by the government

Has been completely becoming Chengdu's urban promotional business card

(Figure: Tuwa Creative) ▼

The leisure of Chengdu made everyone's amazing, and it also envious of tourists going to Chengdu. Looking at the public reviews of the tourists on the ancient street of Jinli, Chengdu people are often mentioned.

Although it is labeled with the "roll capital", "the leisure outside the volume" is the background of Chengdu's life now.

People in Chengdu love to eat, especially in dining outside. After get off work, you can walk off, find a restaurant to sit down, come to the two small stir -fry, go to the plate of cold dishes, eat sweaty, the belly is round, wipe your mouth, and go to the fun.

The love of the "Flying Museum" on the street has been engraved into the DNA of Chengdu people

(Figure: Tuwa Creative) ▼

In Chengdu, you can see a film restaurant wherever you go. Meituan data shows that in 2021, there were 21,900 in Chengdu Hotpot stores, 1,7200 Sichuan restaurants, and 4,700 main food stores in terms of international cuisine. The taste of the Chengdu people's never decay supports the huge "food economy". Last year, each Chengdu person spent more than 7,700 yuan on food, an increase of 44%year -on -year.

In Chengdu, it is easy to give people a feeling of every street like a food street. There are rows of small facades. Unique snacks are dazzling. , Rail -baked cake ... The taste is often delicious. In Chengdu, people can easily choose the choice of "don't know which one to eat first".

The family of 13 yuan per capita family, handmade ice powder, Xiyue City Tan Douhua, which is 26 yuan per capita, and 72 yuan old Chengdu flavor flower to eat and spicy. These snack bars have been selected by thousands of Chengdu. Comments must eat the list, delicious, not expensive.

Whether it is good hào or good hǎo, we are all serious

(Photography: Xia Yu) ▼

In 2020, Liu Bing (a pseudonym) engaged in financial work moved the entire institution to Chengdu. He said that in Chengdu, there was a kind of atmosphere of eating a meal at 1 am.

Zhang Mu Li (a pseudonym) from Beijing to a game company in Chengdu last year also said, "The game company is very frequent, but fortunately, the members of the company team are all post -90s. After eating hot pot and brewing bar, after coming to Chengdu, people who were smoked by the casual atmosphere of this city also relaxed a lot. This is a rare feeling in first -tier cities. "

In terms of the possibility of eating, Chengdu provides sufficient supply for the "volume" of workers' "volume", and the enthusiasm of the food consumption of Chengdu people is also displayed on the local life service platform such as Meituan. The increase in online catering orders and transactions from local consumers a year was 38%and 15%, respectively. Chengdu people use actual actions to show that they still have a lot of time and enthusiasm to eat and drink.

Don't wait at a moment: "Instant" Xingle

People in Chengdu love to eat and play. Mahjong is a common entertainment in Chengdu. The four sitting around a table, the atmosphere immediately became alive, and the tiredness of the work disappeared.

Whether it is the teahouse at the end of the street or in the shade of the open -air street, the sound of the sound of the rush is the unchanged accompaniment of the city's four seasons. In the past year, Chengdu people placed nearly 15,000 Mahjong through Meituan, which was evident for Mahjong's love. Since the beginning of this year, outdoor activities such as flying disks and camping are prevailing. Chengdu people who have been happy in time are not too much. Chengdu is currently the fastest development of the flying tray movement. At present, about 30,000 people have been in contact with the flying tray movement. people.

Baoba is also the standard for the life of young people in Chengdu. In the words of the Norwegian philosopher Finn Scar Druid, when you come to Chengdu, your blood will lack 0.05%of alcohol concentration. In the public comments, there are more than 240,000 evaluations with "micro -点" as the keywords. "Weiyi" is one of the better secrets of Chengdu people's life. Even some people who do not drink alcohol are on the card of the dumpling tavern because of the "beef noodles".

You can drink so much wine, but things are so delicious for things

I really treat here as late night cafeteria

(Photography: 总 （（) ▼

The total number of independent cafes in Chengdu reached the second in the country, second only to Shanghai. The "street coffee" full of market taste is becoming a new scenery in Chengdu, such as Yulin Fangcao Street, which has bursting fire on the public comments. Familiar · Coffee, Creative Trip Earth Verseter and other stores are gathered on this street. Because of coffee, this street is also nicknamed "Little Shanghai" by the public comment.

Want to come to a cup of ice in the afternoon

The trunk is open is the workbench

(Figure: shutterstock) ▼

The flying plates and camping, the small taverns that have not been snore at 3 or four in the morning, and the cafe that opened the door in the afternoon ... In addition to these, there are 24 hours of convenience stores that enrich the Chengdu people day and night.

In September last year, the "2021 China City Convenience Store Development Index" released by the China Chain Management Association showed that Chengdu, a 24 -hour business convenience store, accounted for the highest proportion, reaching 79.7%. Chengdu people who have timely enjoyed a new form of a 24 -hour convenience store.

But what is the most emotional convenience store object of the Chengdu people

That must be the red flag chain of Genzheng Miao Hong

Because you can't buy fake cigarettes (Figure: shutterstock) ▼

To understand the consumer personality of the Chengdu people's "not waiting for a moment", the founder of dolphins chose to open a convenience store in Meituan to provide a 30 -minute delivery service for Chengdu residents. At present, Dolphin Shopping has more than 30 online stores, with an average single -store single -month sales of 15000+, and stores have maintained a good positive profit. ""

It is not ambiguous to send flowers with an elegant Chengdu. Meituan data shows that in the past year, the online retail orders of Chengdu flowers have increased by 117%year -on -year. Taking roses as an example, Chengdu people placed at least 3.4 million roses in Meituan alone.

Chengdu's long -lasting consumption enthusiasm also gives this city a lot of opportunities.

Yuan Mingming (a pseudonym), who was a man of the Internet IT man, opened a flower shop in Chengdu a few years ago. With the experience of the Internet, he "smelled" the business opportunities of flowers takeaway. Then he moved the flower shop online and explored out The "physical store+online operation" model. Today, he operates 7 direct -operated flower shops. The best monthly orders on the single store line are as high as 3000+, and the daily turnover can reach more than 300,000.

The "2021 International Consumer Center City Evaluation Report" shows that Chengdu is second only to Beishangguang, and has stabilized the "fourth city" of consumption. In 2021, the total retail sales of consumer goods in major cities, Chengdu ranked fifth, with a gap with fourth place in Shenzhen only more than 20 billion yuan.

This means that in the case of 1. trillion yuan in economic aggregate, Chengdu's difference in the population of 3 million lives has almost tied the consumption scale of Shenzhen. In 2021, the value -added of Chengdu's tertiary industry increased by 9.0%over the previous year, and the contribution rate of economic growth in the city reached 69.4%. The city of Chengdu was good at turning consumption enjoyment into economic growth momentum.

The spirit of a city is composed of the life of Jingli Lane, the residential market. The daily life is inseparable from the great abundance of local consumption supply. Especially at the end of the epidemic, liquidity decreases, but Chengdu's consumer vitality increases at an alarming rate.

With the penetration of the real -time retail scenario delivered in 30 minutes, the local supply composed of many entities such as restaurants, convenience stores, and flower shops is serving people's livelihood consumption with richer formats. The features are highly fit. How to accelerate the cultivation of local high -quality supply and release the vitality of local consumption is related to the lives of every resident, and it is also an important starting point for the regional economic boost.

A city without "daddy taste"

For the current Chengdu people, life is more like a bite of shabu -shabu. It is accompanied by comfort and busy in the same time. There is a true portrayal of Chengdu's life outside the same time.

The "leisure" in Chengdu's life comes from the "leisure" of nature.

"One Chengdu was opened in nine days, and thousands of households entered the picture". The country of Tianfu has been "water and drought from people, not knowing hunger, and no shortage of years." When people say, "Living in such a place, you can't do it." "10,000 yuan has a chic of 10,000 yuan, and ten yuan is about ten dollars.

Buy 2 yuan for a cup of tea, and the remaining 8 yuan can also pass the card addiction to play cards.

The ease in Chengdu's heart also gave birth to Chengdu's free and inclusive urban temperament. Living in Chengdu, you will find that the people here are better to get along with each other. Many people have poured into Chengdu, but the urban culture has not been diluted. Instead, this group of people have been assimilated and absorbed by Chengdu Patto's urban culture.

Although Chengdu is labeled with the "roll capital" in social media, after all, the city only provides an atmosphere and possibility, and we cannot ask for house prices in a city to be far lower than Bei, Shanghai, Guangzhou and Shenzhen, but also provide equal equal ones. Employment opportunities and salary levels. However, if you want to work and life, Chengdu is still the super peach blossom source outside the north, Shanghai, and Guangzhou. Chengdu's Ba Shi is not indulgent, and it is more a balance between life and work.

Therefore, you can still find that Chengdu's beauty is still there.

*The content of this article is provided for the author, which does not represent the position of the Earth Investment Bureau

Cover: shutterstock

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