Fujian's first local craft brand "059 Coast Line Breeding Commune" was born!

On the afternoon of July 21, 2022, Budweiser Asia -Pacific's major investment project in Fujian -Putian Brewery Factory was officially completed and put into operation in the Putian Hanjiang Baili British Food Industry Park. The local craft brand "059 Coastline Cross Breeding Commune" is also officially released.

The Baili Asia -Pacific Craft Factory is put into production in the landlord. It is the in -depth implementation of the Hanjiang District Party Committee and the district government to implement the Putian Municipal Party Committee and the Municipal Government. The true portrayal of high -quality development is the active integration of the party and government of Putian City and Hanjiang District to take the initiative to integrate into the Fujian Provincial Party Committee and the Provincial Government on the four articles of the four articles of the Fujian Provincial Party Committee and the Provincial Government. Another important practical results.

It is reported that the craft factory is the largest craft factory in the Asia Pacific region and the first craft factory in Fujian. In addition to producing the world's well -known goose island and boxing cats such as the first -line mature craft brand, it will also become a Budweiser Group in conjunction with Fujian culture. Features create a local craft brand base.

Zhu Haihui, deputy mayor of the Putian Municipal People's Government, Secretary of the Hanjiang District Party Committee of the Communist Party of China, Secretary of the Party Working Committee of the Putian High -tech Zone, Langxiang Red, Budweiser Asia -Pacific Chief Supply Chain and Logistics Officer Cheng Yanjun, Deputy Secretary of the CPC Hanjiang District Party Committee, District Chief, Putian Zheng Qunxing, deputy secretary of the Party Working Committee of the High -tech Zone, Chen Ning, President of Southeast China Business Department, President of Budweiser Xuejin Beer Co., Ltd., Zhang Jinlong, Deputy Secretary -General of the Putian Municipal People's Government, Zhu Jianyang, Director of Putian Industry and Information Bureau Li Wenyu, director of the District People's Congress, Zou Liping, Chairman of the CPPCC of Hanjiang District, Nicolas Vice President of Baili China Crossing and Featured Beer Division, Zhu Jiqing, Vice President of Business Personnel of Budweiser, Fang Guotuo, a second -level investigator of Hanjiang District People's Government, and Hanjiang, Hanjiang Guests such as Lin Huajian, deputy district head of the district people's government attended the opening ceremony and jointly witnessed the historical moment of the completion of the Putian craft factory.

Zhu Haihui, deputy mayor of the Putian Municipal People's Government, said in his speech: Budweiser Xuejin insisted on the high -quality development path of "expanding the scale, increasing benefits, casting special colors, and extension of chain". Make demonstrations and benchmarks, and a number of international brands have been introduced in Putian. This newly put into production beer factory is another milestone that Budweiser is committed to innovation and high -end. The important role is to look forward to the continuous efforts of Budweiser to make greater contributions to Putian Industry.

Chen Ning, president of the Southeast Business Department of Baili China, thanked the city and district leaders at the ceremony to give Budweiser Xuejin's consistent support and help. The leaders at all levels of the Jiang District and the company's headquarters' strong support for Budweiser Xuejin are also specific measures for President Yang Ke, Secretary Yin Li and CEO Yang Ke, the CEO of Baili Asia Pacific, to meet the spirit of the spirit in Fuzhou in May 2021. The newly developed 059 craft brand has a strong local characteristics of Fujian, which is based on the local area, and adopts international brewing technology. It is an innovative brand with value, culture, and characteristic. Praise. Budweiser Xuejin will take the opportunity to complete the production of craft beer factories as an opportunity to continuously lead the market to high -end and personalized trends, and cultivate 059 local craft brands into a characteristic craft brand that everyone loves in Fujian Province. "

NICO, vice president of Budweiser China Crossing and Featured Beer Division, introduced the summary and construction process of Budweiser Asia -Pacific Craft Factory to the guests at the launching ceremony. 5,500 square meters, including craft factory office, laboratory, tourists visited the corridor and experience area, etc., will be designed according to the high standards of Budweiser's global high standards. It mainly produces world -class ultra -high -quality craft beer. The engineering capacity is 10,000 tons/year.

The Belgian ambassador to China Gao Yang sent a congratulatory video, looking forward to Budweiser Asia -Pacific to continue to strengthen the China -Benzi relations and contribute to the economic prosperity of the two countries.

July 21 is also Belgium National Day, and Budweiser Group is headquartered in Ruawn, Belgium. Budweiser Asia -Pacific chooses to hold a grand craft factory completion ceremony today, so that the ceremony itself has special significance to commemorate and pioneering. The Belgian Ambassador to China, Gao Yang, specifically recorded a congratulatory video for the launching ceremony. He said that he saw Budweiser Asia Pacific's confidence in the future of China. From the beer factory to the craft bar, Budweiser's footprint in China is all over the country. As a Belgian ambassador, he was very proud to see all these remarkable results. On behalf of all Belgium beer enthusiasts, he would build a new craft factory to the management of the Budweiser Group, investors and relevant departments, and launch the 059 coastline innovation brand to congratulate, and look forward to continuing to strengthen the China -Benzi relationship, for the two countries, for the two countries. Bringing economic prosperity to contribute.

Inherit the cultural heritage and create a local brand

As the top 100 enterprises in Fujian Province and the leading industrial industrial industry in Putian, the leading strategic planning of Buda, Lanmei, Snow Mountain, Goose Island and other high -end innovation and craft brands under the strategic planning of Budweiser Asia Pacific The upstream and downstream industrial chains such as tanks, glass, malt, centralized heating, etc. gather in Putian Food Park, forming a development path of a beer industry chain.

The release of the 059 coastline craft brand and the operation of the Putian craft winery marked the birth of a new cultural characteristics and the combination of craft brands in Putian. With its own strong strength backing and leading market awareness, Budweisera is surrounded by the leading market consciousness. The construction of Baiwei Putian production base has become the goal of leading the world's international brand production bases. With the help of Fujian characteristics, the establishment of a local craft brand, actively expanding the provincial market, and leading the development of domestic craft brands into a new stage. The 059 coastline craft brand is a brand born in Fujian's local culture. It pursues the original spirit and pays more attention to the interpretation of cultural heritage. Fujian's terrain and localforms are very diverse. The towering mountains and long coastlines form a distinctive feature of "Ba Mountain and One Water". The sense of belonging to their hometown is also the source of power they explore.

"The most authentic local raw material is brewed to make the most characteristic taste of Fujian, and at the same time enhances the social influence of Fujian." This is the original intention of the 059 brand.

In order to brew the unique flavor of Fujian, the brand crafts team seemed to find Fujian under the leadership of the winemaker Xiao Min, and constantly tried the collision between various beer styles and local ingredients, and also incorporated more unique and modern adaptations. The team uses a series of unique craft products made by local raw materials, including the use of the heavy fire baking Dahongpao Er of Wuyishan Rock Tea, adding the orange wheat flavor of Longyan orange juice. Orange's tropical fruits Alle brings a variety of colorful wine tasting experience to local consumers.

Belweed Asia Pacific:

High -end, digital transformation and commercial expansion

In the nine months of 2021, the growth of Budweiser's Asia -Pacific revenue was obvious. CEO Yang Ke said that the future investment of Budweiser Asia Pacific will continue to focus on the three key areas of high -end, digital transformation and commercial expansion. Obviously, the release of the 059 coastline craft brand and the establishment of the Putian craft brewing plant have been continuously committed to the high -end and personalized cultivation of Budweiser Asia Pacific for many years. Blue ocean.

As a big country with global beer production and consumption, in recent years, the continuous growth of the middle class has brought the Chinese beer market to a new round of consumer structure upgrade, and Budweiser has also continued to use new opportunities to cope with changes.

In terms of the expansion of the business territory, Budweiser Asia -Pacific has continuously enriched the content of the product line and launched a popular new flavor beer that has been popular in the market to provide consumers with richer and more diverse product options. The Budweiser Black Gold, which is tailor -made for elite men, and Xuejin lychee beer launched for 'her economy' are all the results of Budweiser's beer continuously strengthened the leadership of high -end products; digital intelligence, Budweiser has the first " Green Intelligent "Beer Factory settled in Wenzhou, and also launched a digital transformation B2B platform -Bee Shi to help dealers to optimize operations.

Stepping up the investment layout of consumers with high demand, unlimited potential of high -end and high -end markets in the market, and new tracks such as the high -end market and high -end markets, and continue to pay attention to the field of e -commerce fields. There is no doubt that in the future, Budweiser Asia Pacific will continue to work in the layout of business strategies. Continuously lead the new.

High -end market

Build an Asian leading craft factory

With the development of China's economy and the reform and upgrading of supply -side, as well as consumer consumption upgrades and the continuous rise of young consumer groups, craft culture and craft beer have become the next development of the beer industry.

Cast beer occupies nearly 35-40%of the market share in the mature European and American markets. With its unique selection of raw materials, differentiated taste, master brewing, etc., it is listed as the air outlet in the consumer field. China's craft market is still in the initial stage. As a leader in the Jiangxi Beer Market in Fujian, the southeast of Budweiser will definitely play a more important role in leading the consumption of the future craft beer market.

According to Chen Ning, president of the Southeast China Business Department and President of Budweiser Xuejin Beer Co., Ltd., the Budweiser Breeding Beer Factory will continue to exert its high -end beer field, build a 059 beer experience restaurant, and form the industrial tourism of the Budweiser China Beer Museum. Interconnected interaction to better meet the diverse and personalized high -quality consumption needs, and achieve mutual benefit and win -win enterprise and land.

It is foreseeable that in the future, consumers will experience unique master brewing scenes and world -class craftsmanship in the beer town, and taste top Western catering and characteristic craft feasts. The prestige factory will become a proud craft landmark for Fujian people.

The establishment and formal operation of the 059 Coastline Cross Breeding Commune brand is the crystallization of local cultural value and energy in Fujian, and an important milestone in the history of Chinese craft beer. It assumes the responsibility of inheriting cultural heritage, the influence of its world -class brewing technology, and breaking through the industry standards. "Bashan, one point of water", the mountains and rivers of Fujian, the best craft brewing beer plant established by Putian, the most advanced brewing technology of the factory, and won a number of international awards, native Fujian Nanping people. Min ... with these 059 coastlines, I hope it can always maintain a spirit of enterprising, always facing consumers frankly, loyal to local culture, and creating a new world of craft beer.

Putian Qiao Township Times New Media Center released

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Source: Hanjiang Shi News

Edit: Wu Qiqin

Editor: Zheng Yujun

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