[Extraordinary ten years of watching the city] In ten years, what are the tricks of Zhangjiajie in Wonderland?

(Originally on the 3rd edition of Hunan Daily, July 22, 2022)

The anchoring "world -class" force, constantly innovating and transcending — Zhangjiajie, strange mountains and rivers shine globally

At the time of midsummer, enthusiasm is like fire.

Peak Forest Canyon Strolling, quiet and dreamy; Xibu street night tour, beautiful and romantic; water on the Maoyan River, stimulating coolness; studying in front of the foot building, interesting ... There are 10,000 reasons for Zhangjiajie, which attracts 10,000 reasons to attract from the world all over the world. Tourists.

Behind 10,000 reasons is the pace of struggle.

(Wind roll Yun Shu Zhangjiajie. Photo by Sun Hongwei)

Stroke water in the middle, and the fake people enter. Since the 18th National Congress of the Communist Party of China, Zhangjiajie, which has gathered old revolutionary districts, ethnic minorities, poor areas, poor areas, Wuling Mountains, ecological function areas, and well -known tourist areas, and has been running on the road of progress.

From "quality raising Zhangjiajie, creating an upgraded version" in 2013, in 2017 "benchmarking quality, strong tourism market", and then "accelerating the construction of world -class tourism destinations" in 2021, in "Green Water and Blue Mountain is Jinshan Yinshan "Under the guidance of the concept, this northwestern Hunan city has gradually grown into a world -renowned tourist destination at home and abroad, and has established a model for developing modern tourism in inland remote areas.

Dare to be the first -create "the most" in the world, holding "only in the world"

"We will build a glass bridge in the Grand Canyon!" In 2012, when the Zhangjiajie Grand Canyon Scenic Area, Chen Zhidong said that it will build an unheard of glass bridge between the two peaks, "bragging" became his synonym.

In 2016, Chen Zhidong, who was named "Glass Bridge Production Captain", lasted 5 years and handed over his own answer sheet -more than 500 meters, nearly 300 meters from the bottom of the valley, setting 10 "the most world" "Yun Tiandu". As a result, the Grand Canyon Scenic Area jumped from the "two scenic spots" to a world -renowned scenic spot and became the new growth pole of Zhangjiajie.

Dare to be the first, Zhangjiajie, who is good at "bragging", is developing. Looking at the tourism products of the entire Zhangjiajie, the "first" has continued for 10 years.

(Grand Canyon Glass Bridge tourists such as weaving. Photo by Xiang Tao)

From the green Tianmen cave, the Tianmen Mountains in the Tianmen Mountain, which has the highest height and the longest ladder length, has a strange feeling that has a strange feeling from the mountains. There is only the world.

A 360 -degree tailing action, sitting in many tourists operating in the first alpine canyon in China, screamed. Here, the clear river, the joy of flying, makes people want to stop.

Come to Zhangjiajie, the largest indoor ski resort in Central China, with skateboarding, sprinting from a high place. Rushing into the cold winter from midsummer, the contrasting ice and snow joy has unlimited attractiveness ...

After 10 years of development and re -development, the Zhangjiajie tourism market, which has been based on the main scenic spots, now has 31 scenic spots above the level and more than 300 attractions. Passion, stories.

South, Tianmen Mountain and Qixing Mountain are towering into the clouds, and they look at the mountain side of the mountain.

To the east, it is represented by the Grand Canyon, Wailei Mountain, and Wanfu Hot Spring. Leshan Leshui Views for thousands of years, has complete tourism elements, and "explosive models" products emerge endless.

(Zhangjiajie Maoyan River Scenic Area, tourists are experiencing jet speedboats. Photo by Xiang Tao)

West, the former residence of He Long, the Army of the Second Army of the Red Emile March Memorial Hall, and the former site of the Saimai Salt Taxation Bureau of Baoxi, condensed countless years, and Sang Zhumin's songs around the beam.

In the core tourist belt of Wulingyuan, the forest park is like a dream, the eyes of Huanglong Cave view for 100 million years, the charm of the western Hunan Tujia is strong, the mountains and rivers on the Baofeng Lake are like a mirror, and countless tourists are intoxicated in the out -of -print scenery of the three thousand Qifeng peaks.

In September this year, the first Hunan Tourism Development Conference will be held in Zhangjiajie. With this wind, Zhangjiajie enriches tourism products and strengthens the influence of tourism.

Data show that before the end of this year, 49 key projects can be completed, with a total investment of 15.64 billion yuan. There are 68 new key projects this year, with a total investment of 23.407 billion yuan. These projects cover many categories such as sightseeing vacation, recreation and leisure, folk experience, sports tourism, red experience, research group building, special cultural and creative, self -driving driving ride tour, etc., and have developed sufficient momentum for the leapfrog development of tourism in the next 10 years. Tianma is empty -creative marketing stirs a pond of spring water

Take the peak forest as the background and take the rice field as the stage. On July 13, the first stop of the "Zhangjiajie Top Step" online theme promotional activity punch -in Wulingyuan.

In the melodious singing, tourists and citizens scramble to experience the new tourism formats such as "B & B+Non -Heritage", "B & B+Art", "B & B+Farming", "B & B+Tea Art", and perceive the unique charm of the traditional folk culture of Zhangjiajie.

(Tianmen Mountain Cloud Sea. Photo by Xiang Tao)

This 3 -month tourism marketing activity has attracted a lot of attention online. In just two days, the number of online comprehensive clicks exceeded 300 million times.

In the new media era, three words "Zhangjiajie" have always brought their own traffic.

In the past 10 years, Zhangjiajie's tourism marketing has stirred a pool of spring water with the creativity of the sky.

(Flying on wing. Photo by Peng Liping)

In October 2012, the first Wingfire Flying World Championships was held in Zhangjiajie, and was named "One of the Global Twenty -best invention and innovation in the world in 2012" by the "Time" Weekly in the United States. This competition not only creates the way and rules of winged flight sports, but also the first time in the history of human movement in the air, which is enough to carry the world sports history book.

In October 2017, the F1 racing driver drove the world -renowned brand off -road vehicle in the 999 -level ladder of Tianmen Cave Tianmen Mountain to conduct an unprecedented "Car Challenge Ladder" documentary shooting. The same way is to appear in the world.

In August 2018, a red piano was hanged by the helicopter to the iconic attraction of Zhangjiajie -Yuping, and the famous piano player Yuan Jie echoed the 118 piano on the Suoxi River on the banks of the Suoxi River. It presents the most classic "high mountains and rivers" in the history of human music.

(The famous piano player Yuan Jie plays "I Love You, China" on the top of Yubi Peak. Xiong Zongxi Photo)

In April 2020, Zhangjiajie's landscape combination of the original mountain folk song "You Mo Go" was launched. In a short time, the cover of the short video platforms such as Douyin and Kuaishou exceeded 1 million, and the popularity index and influence occupied the cool dog TOP500 for a month for a month. The music rankings are the first, with a comprehensive number of network clicks exceeding 7 billion times, forming a special "Zhangjiajie Music Phenomenon" ...

While the topic marketing, Zhangjiajie participated in international tourism cooperation extensively, improved the foreign tourism publicity and promotion system, established multi -language tourism promotion websites and overseas promotion institutions, actively developed foreign exchanges, strengthened international organizations such as world tourism organizations, UNESCO and other international organizations (Institutions), industry associations, culture and tourism departments in foreign offices, and other institutions, etc., have in -depth and friendly exchanges and cooperation with more than 10 international cities in terms of tourism, economy, trade, culture, and agriculture. And the reputation continues to increase.

"The highest scenery on the ground." Zhang Jijie, the eighth secretary -general of the United Nations, was invited to Zhangjiajie. When he saw a dreamy scenery, he was glad to inscribes.

Courage to extend the circle -promote "tourism+" and broaden the "basic disk"

The night sky is the curtain, the mountain is the stage, the nearly 10,000 square meters of the theater "flying the snow", the love story between the coward and the white fox, slowly expanded in the Tianmen Mountain -July 8th, the large -scale landscape real scenery The drama "Tianmen Fox Fairy · New Liu Hai Cut" was resumed, and the audience was full in the first game.

After nearly 10 years of continuous training, under the four performing arts programs of "Tianmen Fox Fairy", "Charming Xiangxi", "Zhangjiajie Eternal Love", "Meeting Da Yong", Zhangjiajie's tourism culture performing arts market is wonderful. The banner of the capital.

(On the evening of July 31, 2020, Zhangjiajie Tianmen Mountain Canyon Theater, the large -scale landscape real scenery "Tianmen Fox Fairy · New Liu Hai Cut" was staged.

Not far away, some people like the enthusiasm of culture, and some people pursue the tranquility in the mountains.

In the early morning, the clear wind, bird Ming, and morning Xi wake up the new day. Beijing tourists Luo Ming lived in the homestay "Zishan" and spent a week of "slow time". The Wulingyuan District Longwei Village, where the "Zishan Manju" is located, was originally an ordinary mountain village. It relied on tourism. In just 10 years, more than 30 homestays in the village and more than 80%of residents participated in the rural tourism industry. Looking at the city, the homestay industry provides more than 4,000 direct employment positions, driving 48,000 people to get rich. In 2021, operating income reached 420 million yuan.

Through 10 years of hard work to expand the circle, "Tourism+" is an ordinary word in Zhangjiajie, extending to all aspects of economic and social development.

When tourism encounters agriculture, the series of agricultural products is transformed into tourism products, tourists have taste delicious, farmers have received income, and rural areas have developed. By creating the entire industrial chain operation model that integrates planting and deep processing, sales, and tourism, the planting area of ​​"Zhangjiajie Berry Tea" in Yongding District is 130,000 mu, an annual output value of 2.2 billion yuan, and more than 55,000 farmers rely on planting, processing, processing, processing, processing, processing, processing, processing, processing, processing Sales of berry tea to get rich and increase income.

(Zhangjiajie Yongding District Sanjia Township Thousand acres of Berry Tea Base is green. Photo by Xiang Tao)

When tourism meets art, it is created in ink painting -like landscapes. Painting, music, and film products have emerged endlessly, and the scenery and art sublimate with each other. Sandstone painting is a unique painting born in the Zhangjiajie. The works are sold well at home and abroad. Driven by the tourism market, it has formed a comprehensive project that integrates sand and gravel painting research, creative experience, leisure, sightseeing, and shopping. Become a business card for Zhangjiajie.

"Tourism+Sports", "Tourism+Industry", "Tourism+Kangyang", "Tourism+Game" ... Many new business formats have continued to emerge. Essence

"In -depth implementation of the global tourism strategy, accelerate the construction of world -class tourism destinations, and strive to build a 100 billion tourism leading industry by 2025." Liu Gean, secretary of the Zhangjiajie Municipal Party Committee, said that in the past 10 years, Zhangjiajie's tourism development has risen. Zhangjiajie will be based on the out -of -print landscape, red culture, and colorful folk resources, optimize and improve the "one nuclear and four more points" tourism development space pattern, deepen the "tourism+" cross -border integration, create hierarchical scenic spots, cultural tourism characteristic towns and villages, and self -self, self -self, self -self, self -made Multiple tourism support points such as driving camps have been the first to be created as a national tourism demonstration market in the country.

■ I see these ten years

Fantast

Hunan Daily All Media Reporter Shangguan Wisdom

At 11 o'clock on July 18, the small courtyard of Xiangjiayuan, located in Sha Taping Township, Sangzhi County.

The owner of the small courtyard, the post -85s beauty, is also a "senior" tourism practitioner. At this time, she was busy in an orderly manner, answering ordering calls, greeting guests for dining, and promoting specialty agricultural products to guests ...

"Such busy, it lasts for more than half a year." Xiang Fan said that since the "switching" in the countryside last year, she once lost confidence in traveling in tourism.

Xiang Mu's words are based on her 18 -year tourism experience.

Since entering the society, we have turned around the fans, and they have worked around the tour guide and attractions. Especially in the past 10 years, through the popularity of Zhangjiajie, it has ushered in the pinnacle of life. "It was a tourist achievement." She said that her 10 -year life trajectory was highly "fit" with the development of Zhangjiajie.

In the past 10 years, Zhangjiajie's development step by step, tourists who came to sightseeing one after another. By this shareholder style, from 2013, the silverware stores in Yuanjiazhaizi, who operated from the fans, received more than 200,000 tourists each year, and the sales volume increased sharply.

"At that time, we were full of energy and smashed all the money from the shop." To the fascination, with the more and more popular popularity, the silverware shop was not idle and continued to upgrade the quality.

Open the comparison photos of the silver instrument shop saved in the mobile phone, and say deeply that the silverware shop is like the epitome of the development of Zhangjiajie. From small to large, from ring name to famous, step by step, walking steadily and walking smoothly, and go smoothly. Zhangjiajie has grown from a small mountain city to a generous "international Zhang".

However, the epidemic in 2020 disrupted the pace of development. Based on the judgment and feelings of a tourist, he took out more than 1 million yuan to the fans and upgraded the product. "We have to practice internal skills while the tourists are not coming!" She said.

During the upgrading and transformation of silverware stores, he turned his gaze towards the countryside. She said that she returned to her hometown to start a business, not only aware of the rural tourism as an important direction for the development of tourism in the post -epidemic era, but also from the hot heart in her heart.

Nowadays, Xiang Xiangxiang's homogeneous prototype has become, and catering, homestays, and agricultural products have been launched one after another. A group of guests have come here. The silverware store also appeared in a new look, causing tourists to linger. Zhangjiajie, who is highly "fit" with the fascinated life trajectory, is ushered in the spring of development. (Liao Shengtian Ning Kui, a reporter from Hunan Daily)

[Responsible editor: Wang Yaobing Intern: Yang Shuwen]

[Source: Hunan Daily · New Hunan Client]

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