Have you been attacked by the "ice cream assassin"?

Some ice cream in the small seller has no price label.

Large supermarket ice cream has price tags.

On the hot summer, many citizens will choose to buy an ice cream to cool down the heat. When you check out from the merchant's freezer, are you surprised by its price? It is understood that the "Optical Signing Prices and Price Fraud" issued by the State Administration of Market Supervision and Administration (hereinafter referred to as the "Regulations") was officially implemented on July 1 this year. Recently, our reporter walked into some supermarkets and convenience stores in Shijiazhuang urban area to visit the clear price of ice cream on the spot.

Individual busines

Recently, the topic of "ice cream assassin" has aroused heated discussion on the Internet. This online buzzword is synonymous with "sky -high ice cream", referring to those ice cream hidden in the freezer, looking at it Stabbing the price. The reporter visited and found that individual merchants in the provincial capital have no clear price or incorrect goods.

At 8 pm on July 18, in a small shop with a small store in the 4th district of the International City in Yuhua District, Shijiazhuang City, the reporter saw two freezers. The placement of the ice cream was classified at the price. The cheap ice cream, the right freezer is more expensive, but the reporter did not see the price table of the ice cream in the store. Subsequently, the reporter asked the clerk in the shop, and the clerk said that he could ask them to ask the price with ice cream. The price range of the ice cream was between 5 cents and 25 yuan, and most of the ice cream below 5 yuan accounted for most.

"The freezer of the small sales department does not have a clear price, and I have mistakenly took the 'Zhong Xue Gao' ice cream. However, most of the ice cream are the‘ cooked noodles ’. The price of the ice cream that I do n’t know is also acceptable."

The "Provisions" pointed out that the clear marking price should be true and accurate according to the characteristics of commodities and services, industries, and regions, to be true and accurate, the counterpart signing, and the eye -catching logo.

So what is the situation in a large supermarket? Reporter came to Yonghui Supermarket Chang'an Wanda Plaza store on the afternoon of July 21) In the sales area of ​​ice cream, the reporter picked up an ice cream called "very panda", but found that the label and ice cream were not consistent, so they had to ask the supermarket in the supermarket. Staff can know the price faster. "Which price do you want to know, I can help you scan." The staff in the supermarket said that if the label is not found, you can ask them directly.

Optical price price to prevent "ice cream assassin" sneak attack

At 8:30 am on the morning of July 19, the reporter came to the 36524 convenience store in the northwest corner of Zhongshan East Road and Sports North Street, Shijiazhuang City. From 1 yuan to 19 yuan, ice cream above 8 yuan accounts for most. The reporter observed that these ice creams have icon prices, and the price labels are also standardized.

At this time, Mr. Huang, a citizen, was buying goods in the store, and he told reporters that he agreed with the way the convenience store made the product. "This is very good, and the price has a picture corresponding to the price, it is easy to find, and it also prevents the" ice cream assassin "sneak attack." Mr. Huang said that he found that the overall price of the ice cream in this convenience store was below 20 yuan, no, no, no It is too expensive, but most of them are ice creams that have not been seen before, and they feel the taste of childhood.

During the visit, the reporter found that some merchants did make a clear price on ice cream, but some consumers made suggestions that they hope that the label and fonts of the product can be larger, which is convenient for customers to view.

"If you do n’t remind you, you ca n’t see the price label! The ice cream in the supermarket is several boxes together, and it is also a relatively well -known brand. The price is not very affordable. It is even better to be able to stick to a more conspicuous position. "Ms. Zhang, who is buying ice cream in the first Tianxia Store of Beiguo Supermarket, said that the price of the ice cream here is between 6 yuan and 70 yuan. Although there are labeling prices above the freezer, labels and fonts Small, not easy to see, and no picture corresponding.

Consumers can inquire first and then decide whether to buy

During the interview, the reporter learned that when young people buy ice cream, they would choose to buy high -priced ice cream. The older customers will ask the price of the ice cream when paying, and rarely buy ice cream with high price. "Sometimes I didn't see the price clearly, but I had to pay, and I was embarrassed to buy." Said Mr. Gao, a 29 -year -old citizen.

So, what should consumers pay attention to when buying goods? In response, the reporter consulted Lawyer Ren Lu from the Law Firm of Hebei. "First of all, consumers can ask the merchant price when buying non -labels, and then make a decision to buy; second, the price will also display the price before the checkout, and the consumer pays attention to it. At this time, you can decide whether to decide whether Buy. In addition, if consumers find that the price does not match the label, or does not have a clear price, they can complain to the local market regulatory authorities. "Ren Ren said that according to the" Optical Price and Price Fraud Regulations ", operators violated these regulations in violation of these regulations If the clear price provisions are stipulated, the market supervision and management departments at or above the county level shall be punished in accordance with the relevant provisions of the "Price Law of the People's Republic of China" and the relevant provisions of the Administrative Punishment of Price Illegal Acts.

Text/Photo Yan Zhao Evening News reporter Chen Sifan intern Dong Yuqi

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