"Net Red" principal: Let more people love to see animals, so that more people love animals

"Owl, Happy Graduation"

"Thank you for taking care of them so well"

"Hot weather, how do small animals live?"

... ...

In the first summer season, in a special broadcast of a theme "Fantastic Animals Accompanied by Summer", Shen Zhijun, the head of the Hongshan Forest Zoo in Nanjing The "graduation ceremony" evokes the strong curiosity of netizens. It turned out that the wild rescue of these spotted heads learned hunting knowledge in the Hongshan Forest Zoo. After the release conditions, the breeder let them fly and call them "graduation."

The scene of the "Graduation Ceremony" held at night

Netizens have recently discovered that through short videos or live broadcasts of the official accounts of various network platforms of the Hongshan Forest Zoo, we can understand the "paradise" of this animal to enjoy the "paradise" that often happen. People can't help asking, is a zoo busy filming Douyin, engaging in live broadcasts, and doing popular science? Xinhua Daily · Jiaojiao Reporter visited Hongshan Forest Zoo a few days ago.

"The zoo is a home for mine"

This summer, Nanjing continuously issued high -temperature warnings. Under the ultimate "baking inspection", the spray, air -conditioned room and other facilities and spaces in the garden allow animals to play "happy". "The nature of animals is lively and active. If you want to play, you can go outside to spread the wild. If you ca n’t eat it, you will hiding back to the air -conditioned room. We will adjust the temperature difference between indoor and outdoor to prevent them from getting sick." I patiently gives them curious to the other end of the screen. The habits of netizens' popular science animals, introducing various "fancy summer" tricks, are one of the recent work content of Shen Zhijun.

Animals eat melon to reduce heat

"Let me talk about gardens, I can still say a lot, the zoo is my home." In addition to installing the use of "Mao Children" the previous year, it was installed and used to assist cooling facilities. "Home" does not take less effort. He carried out a series of reforms in the zoo, such as introducing concepts of abundance, transforming venues, and establishing an educational team to change a little bit. "I usually think about it, and the garden is like a artwork carefully designed." Shen Zhijun believes that the construction and construction venues according to the picture are only handling operations, and should be carefully carved. Protect the concepts of "sponge city". "I often imagine how the animals can play after the venue is built, how to use all facilities, and wait until the animals are really 'check -in' and no one starts to explore and play, and my heart is very moved."

As the principal, Shen Zhijun's feelings for the garden can be said to be unparalleled. On weekdays, "I want to come to the unit to sit on weekdays. Chatting and taking photos, some children shouted "Grandpa Shen" cordially, and would shout into his heart. Shen Zhijun felt that he was recognized by everyone because of the new media on the Internet "fire".

Tourists with Shen Zhijun take a photo

In the era of the new media, the Hongshan Forest Zoo hopes to spread this "through traffic" through information and convey goodness and beauty to everyone. The zoo's operating team continues to update interesting small videos on the platforms such as Douyin. In the eyes of Shen Zhijun, the nature of these animals is worthy of being recorded.

At the same time, the account will also conduct live broadcast activities on a regular basis, displaying animals such as pandas, giraffes, ring -tailed fox monkeys, and rhino birds in the garden to display them. The emotional connection between netizens and animals. "Now every Saturday, two handsome anchors, the little brother, take everyone's" Yunyou Park ", each theme is different, and will not feel boring. I hope to bring a happy mood to netizens." Red Mountain Forest Zoo staff staff Chen Yuanyuan introduced. Although there are endless hot spots on the Internet, and netizens have changed rapidly, through continuous efforts, they have gradually created a very sticky fan community.

Live schedule of Hongshan Forest Zoo

Today, their official account on the Douyin platform@Hongshan Forest Zoo has accumulated more than 300,000 fans. Many employees have also established personal accounts to share their daily care and interesting contents of animals, and have formed a self -media matrix. It can be said that this zoo itself has also become a unique IP in the field of animal protection. Every day, in addition to the netizens commented on the official accounts on each platform, Shen Zhijun will also read and reply to his lecture on his Douyin account@百 每 or other platform accounts. "Netizens' messages are really touching and inspirational, and sometimes I feel tears and feel very touching."

"Animals are my hair children"

In the garden, there are more than only tourists who greet Shen Zhijun enthusiastically -whenever he walks to the gibbon, he will always sit down and have a "affectionate look" with Shen Zhijun. "A few days ago, I didn't notice it beside the chimpanzee. It immediately shouted in the glass, as if saying‘ hey, I ’m here, why do n’t you look at me?" Shen Zhijun, who claims to be the "King of Beasts", tells the fun of the "Mao Child", and it is endless, as if parents show off their children's innocence and love without hesitation.

In early 2020, Shen Zhijun and "Mao Children" also spent a period of trouble. During the new coronary pneumonia's epidemic, the park was closed for 51 days, and the zoo lost the hustle and bustle of the past. Shen Zhijun is not only their "king", but also a responsible "father". He is constantly thinking about how to change the way of business. In addition to feeding their stomachs, how can people who can't come to the garden can also see "hairy children"? Subsequently, a "seeking revenge" speaking volume exceeded one million, which made the Hongshan Forest Zoo burst fire. Opportunities will always be left to those who are prepared. The idea of ​​opening an account for a long time, Shen Zhijun hopes that through the operation of the new media platform account, netizens can see more new appearances of the Red Mountain Forest Zoo. "I often see my parents brought their children to the garden. The children were attracted by animals and sent out the" Wow Monkey '' Wow Elephant '. I rarely pay attention to other content. Only about 5%of tourists will read the popular science exhibition carefully. "As a result, Shen Zhijun hoped that through the network platform, the public can learn the knowledge of animal protection in the fragmentation time, and to know the ways and methods of animal protection more deeply. In deeper," I want to be a natural science and inspire the public to treat life and Nature's correct attitude. "

"Mao Children" is not only the principal, but also the breeders who get along with the animals. They are all competent "daddy" and "nanny". Shen Zhijun introduced that in recent years, they are exploring to encourage breeders to study the extreme in their own exclusive fields, such as the behavior of species, nutrition, reproduction, and so on. "Animals have the ability to think about, and have a life with various psychological and emotional needs. We must not only support them, but also allow them to live with dignity."

Dragon Boat Festival, "Daddy" breeder feeds the customized version of the dumplings for hippocampus

Just as parents record their children's growth, the breeders are accustomed to using their mobile phones to capture the fleeting "highlights" in daily animal behavior observation. Essence But in fact, the KPI (performance assessment) of the short video is not related to animal breeders, and all animal materials published on the vibrato are spontaneous shooting of the breeders.

"Let Mao children have more parents"

For a while, the zoo explained the related issues of animal adoption on the Internet. Netizens can give the animals in the "cloud recognition" park on the Internet, and send warmth to the "hairy children" far thousands of miles away. But how do these "novice parents" understand the recent situation of animals? So short videos became a link between animals and humans, and thereby generating convergence and derivative tenderness. Hu Lanhua is one of the breeders who actively shoot short videos. In addition to providing the materials, she also seduced, dubbed, packaged, and packed her text. Many of them were loved by netizens after reading.

The interaction between Hu Lanhua and "Mao Child"

Because of the popularity, the account has gradually possessed a lot of "iron powder". "There is a netizen in the WeChat fan base. Age and older are" mystery ', but he is like a volunteer. He updates the interesting content related to our garden in the group every day to help spread. " There are many similar fans, which makes Bai Yali, director of the Education Department of Hongshan Forest Zoo. Now, the Hongshan Forest Zoo is also constantly exploring the preferences of users of different new media platforms, trying to display all aspects of the zoo to the public. "Whether you need science and professional science knowledge, or you need‘ grass to plant ’, or you only need to be happy, we all work hard.” Bai Yali said.

Fans actively share the content in the WeChat group

The Hongshan Forest Zoo also participated in the "Douyin Life" activity held last night. In the film about it, Shen Zhijun said such a sentence: Let more people love to see animals, so that more people love animals. In his opinion, the account must not only play entertainment functions, but also popular science. It needs to carry the mission of education, convey more information about species and ecological protection, and become a public and natural connection point. In a video, they proposed a "soul torture" to netizens -in the 1980s, there was a wolf in Zijin Mountain in Nanjing. Now, do you want the wolf back? Shen Zhijun knows that "a thousand readers have a thousand Hamlet", and the issues that are provoked are worth thinking about.

Shen Zhijun and the tiger of the Hongshan Forest Zoo

Shen Zhijun is very "trendy", not only chasing the "new" of the Internet, but also not forgetting offline update iterations. In order to create the original ecological habitat environment, continue to explore and optimize the method of animal conservation, and strive to give animals a real "home". He has created many natural environment scenes such as pools and beaches in the garden. The continuous upgrade and transformation of the venue is also to bring different surprises to tourists. Shen Zhijun said: "The environment is well created, and tourists can make an immersive experience. In October this year, the Gartna Museum we carefully created will be open. Welcome to welcome. Welcome Everyone back to 'home'. "

Xinhua Daily · Jiaojiao Reporter Zong Qi Tong Yizhou (Internship)

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