[Cai Zhi Toutiao] Buying a house with a house, buying a house at half price, and making a stable money, Shenzhen real estate marketing has made a new recruitment

Shenzhen's non -commercial housing -based residential product (market commonly known as "apartment") once again made an advertisement for "stable and not compensation".

At present, the market volume of Shenzhen's commodity housing market is sluggish, and non -commercial housing products such as apartments and single dormitories have been de -difficult to fall into a difficult situation due to their own defects. Non -commodity residential products marketing methods are full of patterns.

Recently, the Langjun Plaza project near Tiezi Mountain, Baoan District, Shenzhen stated that it would open 50 sets of industrial apartments to young talents who intend to settle in Langjun Square and meet the standards, and jointly hold the property rights with young talents. After the year, if the house price fell, the company will repurchase half of the property to young people at the original price.

Experts said that the above -mentioned "common property houses" are not in the true sense of property rights, it is launched by enterprises and associations. It does not belong to government behavior. The purpose is to accelerate the project dewlocation. It is essentially equivalent There is no interest borrowing in your hand for three years.

"Bags and not compensation" buying and selling

According to the Shenzhen Special Economic Zone of the Shenzhen Municipal Party Committee, recently, the Shenzhen Municipal Enterprise Human Resources Development Promotion Association (full name "Shenzhen Enterprise Human Resources Development Promotion Association", hereinafter referred to as "Shenzhen Human Manpower Association") and Shenzhen Anjiajian Industrial Development Limited Development Limited Development Limited The company (hereinafter referred to as "Anjiajian") released the "Young Talent Plan". An Jiajian will open up 50 sets of industrial apartments for young talents who are interested in entering the "Rangjun · 107 Digital Garden" and meet the standards. Together with young talents, the property rights are held.

What attracts people's attention is its repurchase policy. After three years, if house prices rose, young people can choose to purchase the remaining half property rights from the original price and set up the "ride" of rising assets; if three years later, three years later Falling house prices, enterprises will repurchase half of property rights from young people at the original price. The property market has risen and down. When house prices fall, there are companies to support the bottom, which is a steady sale for buyers.

So, the above -mentioned young people should meet which conditions to purchase common property houses. After three years, how to judge whether the house is up and down, and whether enterprises have the ability to repurchase?

Regarding the inquiries of half of housing property enterprises and individuals, the staff of the Langjun sales office responded to the First Financial: "Young Talent Co -owned Housing Plan" and relevant departments reached a cooperation intention. A specific detail. "For how to judge the value of the property after three years, the staff said that the price rise and fall is a market behavior, depending on the price acceptance of the surrounding projects.

The staff also revealed to the First Financial that the Rangjun project has been capped. At that time, refinement is delivered. The delivery time is expected to be delivered in advance in June next year.

Difficulty apartment market

At the moment when the transaction volume of the first and second -hand commercial housing markets, the non -residential products such as apartments such as apartments are even more unsatisfactory.

乐有家数据显示，今年上半年，深圳新房住宅网签16126套，环比及同比的跌幅均达到4成;二手住宅过户仅9965套，不到万套，环比2021年下半年跌幅19%，同比The decline of 65%, the number of transactions has reached a new low in 16 years. Beginning in July 2021, the second -hand housing prices in Shenzhen fell significantly. By June 2022, second -hand house prices have returned to the level at the end of 2020 and early 2021. Some areas even return to 2019, and house prices have entered the bottom range.

The Shenzhen Real Estate Intermediary Association also wrote in the property market in the first half of 2022: "The overall achievements of the property market in the first half of 2022 are not satisfactory."

The business apartment itself has a high tax and fees, the down payment is 50 %, and the water and electricity costs are high. Generally, there are no disadvantages such as degrees. Especially in the background of Shenzhen residential supply in 2021, Shenzhen's business apartment extension cycle has been extended. According to statistics from the region of Kri Ruishen, as of the end of 2021, the inventory of Shenzhen business apartments was approximately 1.67 million square meters, extended to 28 months.

According to data from Shenzhen Central Plains statistics, in the first half of 2022, there were 8 Shenzhen apartment batch projects, with a supply area of ​​141,000 square meters, a year -on -year decrease of 69.69%, and a decrease of 68.83%from the previous month. In the first half of this year The decrease of 76.28%was 14.91%of the transaction area last year.

The manager of Shenzhen Yizhong also told Peng Mei News that the current apartment and commercial projects on the market are tepid, and there are many products available on the market. At present, it is still mainly selling new housing residential projects.

I also launched a house to change the house

Not long ago, the widely circulated "replacement of houses" was also launched by Shenzhen apartment projects.

It is reported that the project of "changing houses with a house" is Hongji Hanlin Jiuxi, and the filing name is Hongji Hanlin Building. Last October, it obtained a pre -sale certificate. 65 sets of commercial, rough delivery. "Change the house", that is, the housing exchange person exchanges the commercial houses held into the apartment or shop of the project.

According to the surging news report, after the third -party testing agency is evaluated by the third -party testing agency, users can replace the new house in Shenzhen in Shenzhen.

According to the poster, the exchange principle is to exchange new, equivalent exchanges, and refund more. In terms of value identification standards, the price of the new house price — Hongji Hanlin Jiuxi project is subject to on -site announcement. allow). The agent agent of the above project introduced to Peng Mei News that the Dading Floor belongs to commercial products. "For example, if the large flat floor is more than 30 million yuan and your residential evaluation price is about 15 million yuan, you can deduct half of it. The old houses are handled by the developer." The old replacement is mainly aimed at the large flat layer products. The sellable product area is 343-555 square meters. The business apartment project is called Hongji Lang. Unit's business apartments are temporarily not participating in the event, only 35 square meters of more than 2 million yuan. "The agent agent of the project told Peng Mei News.

Marketing innovation is difficult to turn the tide

At the moment when the national property market was cold, developers spent their thoughts for selling houses.

In response to this phenomenon, Ai Zhenqiang, chief researcher of the Mingyuan Research Institute, said that the previous methods of sending and sending the year of the year can not be fresh. After, the developer's trick is still very accurate. Judging from the feedback of the sales office, the five or six sets have been signed, and the effect is also available. In addition, the space for business apartments is relatively large. If the project itself is good, the tyrants who pay attention to the quality of living are still very attractive.

But just innovation in sales cannot save the overall situation. Ai Zhenqiang's analysis, as far as sales are concerned, in the real estate development chain, it is already very endless, and many things have been determined at the front end. If the front -end products and positioning are not done well, and you want to make up for it by relying on it, it must be half the effort. Especially in the current market environment, the financial attributes of houses are weakened, and the attributes of residentiality are becoming more and more prominent. Everyone attaches more importance to the quality of the house itself. Marketing innovation is more icing on the cake, which is difficult to turn the tide.

(Source: WeChat public account "Caizhi Headline" Comprehensive: Surging News, First Finance, Daily Economic News, etc.)

Edit: Yuan Kai

School pair: Fenghua

Review: Gong Zimo

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