"Sister Taishan Juan" attended the APEC online seminar -Chinese tour guides appeared on the APEC conference podium for the first time

"The use of digital tools and the effects of the self -media industry have brought fission effects to the city I live, Shandong Tai'an ..." In the face of the computer screen, "Sister Taishan Juan" Zhang Juan talked. Different from the past, this time her listener is not a tourist enthusiast in all parts of the country, but a member of the members of the Asia -Pacific Economic Cooperation (APEC) worldwide. This is the first time that our tour guide has appeared on the APEC conference podium.

From July 19th to 22nd, the Asia -Pacific Economic Organization Virtual Symposium conducted a centralized discussion on "the use of small, medium and micro enterprises and individuals in the APEC area". On July 20, Zhang Juan gave a speech entitled "The Digital Travel Promote the Tour of the Tour Guide's Skills and Cross -Border Blended -the Opportunities brought by the Data Tools for the Guide". After the outbreak, how can I use data tools to explore typical cases of transformation and transformation.

"In June, I received a notice from the China Tourism Research Institute and asked me to participate in the APEC online seminar to give a lecture. The theme is the opportunity brought by data tools for tour guides." Zhang Juan said that the Asia -Pacific Economic Cooperation Organization later also also A letter was specially sent. At that time, I was particularly excited. I was organizing the materials for the gap between live broadcast and short videos. The draft was completed only one week ago, and the revision was continuously revised in the later period.

The content of Zhang Juan's speech belongs to the important component of the "How to survive and recovery in the crisis of small and medium -sized enterprises and individuals in the China Tourism Research Institute in the New Crown Evaporation Crisis" (hereinafter referred to as the "Project"). The project is recommended by the Ministry of Culture and Tourism and hosted by the China Tourism Research Institute. It is approved by the APEC Budget Management Committee as the APEC project to obtain relevant funding support. This is the first time that my country has successfully approved the APEC project in the tourism field, and has achieved zero breakthroughs in my country ’s projects in the APEC tourism field.

The information previously released by the public account of the China Tourism Research Institute shows that the project will be based on the best practice of tourism small, medium and micro enterprises and individuals based on the APEC member economy, and analyzes its challenges facing the digital tools and summarizing successful experience. Provide reference for the recovery and employment of small and medium -sized enterprises and individuals (tour guides) to use digital tools, and put forward policy suggestions on the digitalization of the APEC member economy in promoting the digitalization of small and medium -sized enterprises in tourism.

"Sister Taishan Juan has become a new business card that promotes Taishan, Tai'an and even Shandong." Zhang Ying, general manager of Tai'an Dongyue Tourism Service Co., Ltd. (Tai'an Dongyue Guide Service Center).

Zhang Juan's speech mainly adheres to the tour guide industry, uses digital exploration to explore the transformation and transformation, and the changes brought about by digital tools for traditional tour guides, the iteration of tour guide skills and cross -border integration to personal career growth and the development of urban economic development. Development, provides reference for the way of self -transformation and promotion for the national and even global tour guides in the era of epidemic.

"It is hoped that through the increasing popularity of digital self -media, let tour guides nationwide find the way out of self -transformation and improvement. Knowledge shared by. "Zhang Juan said.

[Tai'an Daily · Most Thai Security Media Reporter Gao Yang Dong Liang]

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