2022 China International Tourism Fair | "Smart Tourism Innovation and Development Forum" was held in Kunming

On July 22, the "Smart Tourism Innovation and Development Forum", one of the key activities of the 2022 China International Tourism Fair, was successfully held in Kunming. Wang Hao, a member of the party group of the Yunnan Provincial People's Government, Zhang Xilong, the first -level inspector of the Ministry of Culture and Tourism and the Cooperation Bureau of the Ministry of Culture and Tourism and the Ambassador to China in China, Mumberva Karuji, attended the forum. The overseas ambassador to China, the main representatives of the main source of the country and the overseas cultural and tourism enterprises, and about 150 people from the cultural and tourism departments, enterprises, and institutions of relevant provinces, regions, municipalities, and institutions in the provinces, autonomous regions, regions, municipalities, and institutions participated in the forum.

Science and technology empowering the development of tourism industry coincides with the right time

In the context of a new round of science, technology and industrial changes, technology empowerment has become the only way for the high -quality development of tourism in tourism. The theme of this forum is "Digital Science and Technology Empowering the High -quality Development of Tourism", that is, to create a highland of smart tourism concepts and promote the integration of tourism and technology to achieve quality and efficiency. How to use cutting -edge technologies such as the Internet of Things, cloud computing, big data, artificial intelligence, blockchain, face recognition, etc. to create a first -class smart cultural tourism platform, so as to make tourism services intelligent, improve tourist experience and tourism through information technology Quality; make the intelligentization of tourism management, and realize the transformation of traditional tourism management methods to modernization; make tourism operation intelligent, use big data analysis, tap tourist hotspots and tourist interest points, and promote product innovation and marketing innovation in tourism. These topics are issues that must be faced and solved by the combination of tourism and digital technology. This forum is to bring together experts, scholars and senior practitioners at home and abroad to discuss and propose a solution path.

Top experts at home and abroad help smart tourism landing

This forum invited guests who currently have in -depth research and industrial results in the field of smart tourism. Zhang Zuxun, an academician of the Chinese Academy of Engineering, a professor at the School of Remote Sensing Information Engineering of Wuhan University, academician of the Australian Academy of Sciences, academician of the European Academy of Sciences, Tao Dacheng, Academician of the National Academy of Sciences, Vice President of Longtu International Destination, former Israeli Travel Counselor Shi Baole, Beijing Jiaotong University Modern Tourism Zhang Hui, president of the Institute of Research, and Li Hao, the leader of the expert group of the "One Mobile Phone Travel Yunnan", and the industry elites of the industry, the director of the China National Tourism Administration, the director of the China Tourism Administration, and the industry elite. "Cultural Tourism Industry", "Industry Yuan Universe-Digital Fusion New King of Power", "Tourism Digitalization and Destination Brand Marketing Practice", "Digital Technology Promoting the Meaning of Modern Tourism Industry", "Thinking and Practice of Smart Tourism in Yunnan Province", "Smart City Construction With speeches such as tourism development, through a lot of data and case sharing, it has deeply analyzed the new industrial entrances such as Yuan Universe and digital marketing and other topics.

In the round table dialogue, experts and scholars and enterprise representatives focused on the application of "digital helping the innovation and development and development of tourism destinations", focusing on how to promote the application of new technologies such as 5G, artificial intelligence, VR, AR, etc. in tourism destination construction. Experts and industry people from Tencent Cultural Tourism Industry Research Institute, Mogao Grottoes Opening Management Committee, China Office of the Swedish Tourism Administration, the School of Business Administration and Tourism Management of Yunnan University, Ctrip Research Institute, China Telecom Group and other units, and industry insiders Discuss in -depth discussions, contribute professional opinions to the development of smart tourism in China, and share real cases.

The "Smart Tourism Innovation and Development Forum" was successfully held during the 2022 China International Tourism Fair, which fully interpreted the theme of "smart innovation to open the future -high -quality development of tourism industry" of the current trade. It will further promote China's smart tourism development Create more new opportunities for the tourism industry.

Reporter: Cheng Jia

Editor -in -chief: Li Yang

- END -