The "Regulations on the Protection of Consumer Rights and Interests (Revised)" will be officially implemented from August to establish rules for new consumption such as online games and live broadcasts

"Can children go back to a large recharge of games?"

The "Shanghai Consumer Rights Protection Regulations (revised)" will be officially implemented from August, which will further clarify the responsibility of emerging formats such as online games, live broadcasts, and blind box economies, and more effectively protect consumer rights.

Data from the Municipal Consumer Protection Commission show that its average annual processing complaints is more than 200,000, of which the proportion of complaints in the new consumer field has continued to increase. In the first half of this year, it accepted 4,368 online game complaints. A considerable part of the complaint dispute caused by large recharge of online games. "The number of group problems and industry universal issues involved in large enterprises have increased, and it is easy to become a blocking point and difficulty in consumer rights protection." Tao Ailian, Secretary -General of the Municipal Consumer Rights Protection Commission.

To this end, Li Xiao Meng, chief economist of the Municipal Market Supervision Bureau, revealed that it will actively implement the content of the law, and the online game operators involved in the "one old and one young" have not fulfilled the obligations of the protection of minors, fraudulent consumers, and infringing consumers' personal rights Wait, increase regulatory law enforcement.

Avoid the responsible subject "kicking the ball" and put on the "tight hoop curse" for the operator

Large recharge in online games has repeatedly triggered contradictions and disputes. The key to the problem is how the large recharge of minors comes from.

It turned out that some children registered an account with their parents or elderly ID cards and made large -scale recharge. In the case sorting out, the game company claimed that the recharge account was an adult with real -name authentication, so it refused to refund the fee. However, for consumers, it is not easy to confirm that "the front of the screen is under operation" is not easy. Most disputes stop at "difficulty in obtaining evidence."

In order to further compact platform responsibilities, the Regulations (Amendment) clearly states that online game operators should be required to register and log in to online games with real identity information through electronic identity certification and other technologies in accordance with regulations. This means adding the "tight curse" to the online game operator. In the future, confirming whether the electronic screen is a minor will also become the responsibility of the online game operator.

In addition, the "Regulations (Amendment)" also proposes that those who provide game services to minors shall meet the requirements of laws, regulations and relevant state regulations on time, duration, consumption restrictions, and content. "Once the consumption amount of minors is significantly exceeds their payment capacity, they can predetermine operators to violate legal terms." Zhang Zhen, director of the Legislative Supervision Office of the Municipal People's Congress Finance and Economics Committee, explained.

Avoid new consumption "hidden pits", maintain fairness and justice consumption

If a large recharge of online games is "apparent", the advertisement tweets of the blind box economy and the banner of evaluation are more likely to make consumers "step on the pit." Right now, the blind box economy represented by trendy toys is highly supported by the capital market. The sales method of "fixed models+hidden models" is easily drilled by bad businesses, and consumers induce consumers to purchase hidden models at high prices on a second -hand platform. The "Regulations (Amendment)" clearly states that if the operator adopts a randomly extraction method to sell goods or provides services within a specific range of consumers, it shall be publicized in accordance with regulations. Wait for key information. The actual market release of operators should be consistent with its publicity content. It must not tamper with the probability of extracting and change the results. In other words, the operator should clearly remind that the probability and distribution of the hidden model cannot be "hanged" to allow consumers to pay endlessly.

Regardless of the "explicit" dispute or "hidden" violations, the Regulations (Amendment) further clarified the punitive compensation system for consumer civil public interest litigation. In the next step, the Municipal Consumers' Commission will actively carry out public interest lawsuits to get back compensation they should get for consumers.

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Author: Wang Jiayi

Edit: Fan Jing

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*Wenhui exclusive manuscript, please indicate the source for reprinting.

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