Open the "last mile"!Putuo "People Live Room" is broadcast

Recently, the live broadcast room of the "measurement of Yichuan" on Yichuan Road Street officially launched. In the form of interviews and videos, the spirit of resistance pioneers was preached and the development of Yichuan Rong Media. The first live broadcast of more than an hour attracted more than 2,800 residents to watch online in real time, and the interactive likes exceeded more than 10,000.

The opening ceremony of the live broadcast room

The opening ceremony of the live broadcast room was divided into three chapters.

The first chapter is "condensed". Volunteers on the front line of Yichuan show the "epidemic" works and programs to the audience. The songs of the "war and dancing" of the self -directed "war and dance", the songs adapted from the first -line cadres of the epidemic prevention ... They recorded the moment of war and the positive energy of the war in the moments of resistance in their own way. The "Second Echelon" member was awarded the "Second Echelon Volunteer Service Record Book of Yichuan Road Street".

The second chapter is "persistence". Grass -roots cadres of communities and agencies came to the stage to tell the moving story of the "epidemic" line, and the grass -roots cadres who made significant contributions to the community's epidemic prevention were commended.

The third chapter is "mission", feeling the responsibility of the volunteer's mission, and in the face of the epidemic, party members took the lead and the mental infection of the first soldiers and the first soldiers inspired everyone. Old party members awarded the "Glory 50 Years of the Party" commemorative medal, and the old party members led young party members to jointly enter the party's oath.

Tell the moving story of the front line of war and epidemic

Common warmth into the party's oath

The live broadcast of the live broadcast room of "Measure Yichuan" meets the requirements of the development of the new era. It is an exploration and innovation of the development and construction of street integration media. Through the new publicity model, it spreads the sound of Yichuan to enhance the affinity, appeal, and communication of community stories. Essence For more than two months, the WeChat public account of "Improving Yichuan" on the streets of Yichuan Road has actively responsible for the grass -roots publicity of the "Shengli Army". Essence Open webcasting, explore the entire media model, and use the new model of news promotion of "paper newspapers, public accounts, video numbers, live broadcast rooms" and other four types of platforms. "". Cultivate the "people anchor", create the community's territory IP, and actively tap and cultivate the "anchor" of the live broadcast room in this community. "Editor", and the highly respected opera and chrysanthemums, show the community life with a multi -dimensional ground, tell the stories of community, better serve the masses, be good and guide the main force, keep the propaganda ideas, the main position of the main position Essence Gather the public opinion of the people, invest in the mass integration, and based on the focus of community development. In the field of old house transformation, non -heritage culture, opera inheritance, community figures, Suhe development and other fields, continue to plan more exciting and high -quality live broadcast content, pass the latest community development online Dynamic, collect the public opinion, respond to the concerns of the masses, and let the public share the results of the development of the community.

"In 2022, Yichuan Road Street wants to use the words" measurement of "ingredients" to describe it. "The relevant person in charge of Yichuan Road Street said," Only when your eyes are down and your feet are stained with mud can you better put the social situation and public opinion on your chest. , I can truly measure social conditions and respond to public opinion. Persisting 'measures social conditions with my feet, measures public opinion with my heart.' Based on the focus of the community development, we will welcome the 20th victory of the party with actual actions. Chapter. "(Reporter Zhang Xiang)

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