Weihai's "phenomenon" self -driving road "flow password"

In mid -July, 22 Russian tourists opened a 11 -day "Weihai Journey". They took the "net red sightseeing bus" and deeply experienced the scenery along the road along Qianli Shanhai. Tourist Ye Lena praised: "This road necklace also starts with Weihai's treasure landscape, local customs, and theme stations, which is impressive!"

Like Ye Lina, this self -driving road has become the "top flow" in the hearts of Chinese and foreign tourists. For more than a year, the maximum passenger flow of the single -day passenger traffic of Qianli Shanhai self -driving road in Weihai has exceeded 400,000 person -times. It has been promoted by the Ministry of Culture and Tourism as a typical case. "Red self -driving line" has repeatedly appeared on brand columns such as CCTV News Network.

Performing the "traffic password" behind this "phenomenon" self -driving road is a deep exploration of a coastal tourist city through cultural publicity and innovation, cultivating the development of a new cultural tourism product system, and effectively solving the obvious in the light and peak season of coastal tourism cities. , Insufficient supply such as high -end leisure vacation products. By integrating cultural tourism resources, integrating various formats, and building brand systems, Qianshanhai self -driving road effectively drives the geothermal geothermal of Weihai by 492%, and handed out the city business card of "Qianshan Sea Freedom Weihai".

With roads as a media, 90 % of the cultural tourism resources are "one string to the end"

On July 19, Liu Gong Island took the first flight to and from Jiming Island Maritime Travel route. After visiting the road to Liu Gong Island, tourists can travel to and from Liu Gong Island and Jiming Island to travel to and from the island to achieve "island jump". Qianli Shanhai self -driving road has really become a global landscape ring road in the mountains and sea.

One city is bustling on three sides, and the water and mountains are dependent on each other. Weihai is the first and the only Chinese excellent tourist city group in the country, and basically includes 74 tourism resources announced by the state.

However, due to the relatively decentralized tourism resources and the clear seasons, which have obviously led to obvious light and peak seasons, visitors are mainly "one -day tour" and "cross -road tour". Today, more and more tourists have come to Weiwei for "multi -day tour" and "deep tour", and even many tourists have chosen to move to Weihai.

Jia Chunlin, the person in charge of the Sun Jiayu Harley Station, who had been engaged in the hotel industry for many years, said: "In the past, many tourists came to the spots such as Liu Gong Island and the International Sea Bath. It was to come to Weihai in depth. The average time to stay in our posts reached 3 nights, and many of them exceeded 1 week. "

The root cause of this "contrast" is the integration and innovation of cultural tourism based on Weihai. A self -driving road, stringing nearly a thousand kilometers of coastline in the east and the unique natural landscape of the western region, and the Weihai global mountains and sea landscape roads in the Weihai city of Unicom City and the countryside. Stepping on this road, "a string to the end" feels more than 90%of the core vacation resources in Weihai.

With the road as the media, Weihai has become a "big scenic spot" without borders. Fifteen national marine pastures, 49 A -level tourist scenic spots, 80 rural revitalization sample areas, 48 ​​boutique homestays, 48 ​​boutique homestays, 48 ​​boutiques, 56 On the viewing platform, 12 special creative sections, etc., tourists can watch the mountains and see the sea, but also swim in beautiful villages and experience the customs of the customs ...

A self -driving road activated small villages hidden in the mountains. There were three pick -up gardens in the Zhishi Bi Village of Rushan City, and 4 villagers opened farmhouses. Wang Shou, the secretary of the party branch of the village, took up a account: "In our village, the village had inconvenient traffic. Now with this road, the village followed the light. It received more than 60,000 tourists a year. Last year, the village collective income reached 120,000. Yuan."

A set of numbers, truthfully record the driving effect of this self -driving road: the proportion of self -driving tours is more than 70%, the proportion of "in -depth experience tours" in 2 to 3 days increases by 80%, and the income of scenic spots and hotel revenue will increase by nearly 20%... … Just as Xie Yingmin, president of the Provincial Self -Driving Tourism Association, said: "Self -driving in Shandong in the country, Shandong self -driving to watch Weihai. Qianli Shanhai self -driving road not only enlarges Weihai's Shanhai tourism advantages, but also successfully created another beautiful one of the" hospitality Shandong '' business card."

Innovation "+tourism", 7 new formats "embedded" Qianli Mountain Sea

On the evening of July 23, the Ferris Wheel Plaza of the Xianghai Scenic Area kicked off with a music feast accompanied by the wind of the sea. The rock band on the stage sang passionately, and the audience applauded and cheered. With the "drainage" of the festival, the passenger flow of the scenic area exceeds 20,000 on the weekend.

Weihai this summer was lit by "music+tourism". Right now, "Hear Shanhai · Yunchuang Music", "Exquisite City · Happiness and Weihai" 2022 Plaza cultural activity, Nai Xianghai's 10th Tourism Culture Festival Music Carnival, 2022 Weihai Banyuewan International Beach Music Festival, etc. At least 10 music The festive event is being held along the self -driving road, and it has also "stirred up" the city's night economy.

A self -driving road is not only the integrated integration of cultural tourism resources, but also the parallel integration of multiple formats. With an open and shared business model, Qianli Shanhai self -driving road attracts various industries to actively integrate with tourism vendors and interacts together to achieve the "+tourism" industrial ecological reshaping.

Taking "Music+Tourism" as an example, "Hearing Shanhai · Yunchuang Music" has entered the stations and scenic spots along the self -driving roads such as Dongpu Bay · RV Station, Sun Jiayu Harley Station, Huaxia City and other self -driving roads. Attract more than 3.9 million people to watch online.

The integration of cultural tourism shows vividly on this road. Fully tap the red culture, sea power culture, folk culture, rural culture, and marine culture along the line, connect 66 public cultural service facilities along the line, 8 non -heritage tourism experience bases, 474 red marks, and promote the diversified integration of new formats and new products , Promote the transformation and upgrading of the cultural tourism industry. Go to Dongzheng Island · Sea Cao Fang Station to experience fisherman culture and sea grass houses; go to Nai Xianghai · Swan Lake Station to learn about Big Swan Culture and taste Jiaodong Seafood Food; Moving stories ... 15 theme stations have been opened along the line, all of which are "one stand and one characteristic", highlighting the unique regional culture of Weihai.

It is a self -driving road to 46 town streets, 60 beautiful villages, 80 rural revitalization samples, and 198 boutique homestays. It is also a rural revitalization road.

In late May, at the 18th Weihai (Wendeng) Kunyu Mountain Cherry Festival, he came to Village, Sixi Temple Village, Jieshi Town, Wendeng District, to pick cherry and stay in the same way. The hostel owner Bi Xiaofei said: "It is not a problem to set up a table twenty or thirty tables, and the passenger flow is very large." It is reported that Weihai is quickly formulating the "Qianshan Sea Rural Revitalization Plan" to allow the as much as possible rural resources to use this self -driving self -driving self -driving self -driving self -driving self -driving self -driving self -driving self -driving self -driving self -driving The road can be connected in series and enlarged.

More than that, "traffic+tourism" has contributed to the "Thousands of Mountains and Sea · Freedom Weihai" passenger dedicated line and Internet celebrity sightseeing buses. The official operation of the maritime tourism route has achieved a new breakthrough in the construction of the "Sea Watching Weihai" line; "Fashion+Tourism" has launched a series of activities such as the "Dishang Cup" supermodel punch -in self -driving tour to integrate international fashion elements into cultural tourism products; "sports sports +Tourism "has driven the" Weihai Qianli Shanhai Self -Driving Sports Sports Exchange "activity, and so on.

With self -traffic, more than 200 brand activities continue to release the "tourist destination" effect

"The mountain is on the road, the sea is on the road, there is a gallery of a thousand miles of mountains and sea in Weihai ..." A song "Mountains on the Road" sang the beauty of the mountains and sea in Weihai, the beauty of humanities, and the beauty of exquisite humanities. For this song, Qi Jianbo, vice chairman of the song author of the Chinese Musicians Association, and the authors of the authors of the authors of the authors of the authors.

Today, the series of songs of "Thousands of Mountains and Seas", including "Shanhai on the Road", has released 7 songs, and the cumulative playback volume exceeds 100 million times. Many tourists met with Weihai and came to Weihai, and eventually fell in love with Weihai. This is the "tourist destination" effect.

Looking at the whole country, it is not difficult to build a "net red punch place". The key is how to continuously stimulate its endogenous motivation and enhance its persistent appeal, influence, and driving force. Focusing on Weihai, the popularity of Qianli Shanhai's self -driving road is still rising. At the end of June, Weihai's instantaneous visits in the long -term tourist destination in Malaysia increased to the national "TOP10".

In order to continue to release the "tourist destination" effect, Weihai launch a logo, a slogan, a group of songs, a promotional video, a self -driving passport for the "tailor -made" brand image system for Qianli Shanhai self -driving road. Visitors inside and outside have issued a invitation to travel to Weihai.

On July 3rd, "Keeping Love · Going to Shanhai, Qingdao H.O.G riding the most beautiful thousands of miles of Weihai coastline" was held in Weihai, and more than 60 short videos of riding friends were on the line. As of now, Weihai has launched more than 200 brand activities such as Weihai Xunye Tour and RV Camping Tour, which has ignited the enthusiasm of citizens and tourists.

At the same time as brand activities, there are four "detonation" operations of solicitation, release, launch, and promotion. Among them, a videos of the three -character promotion of Weihai in China, Britain, and Russia have obtained the heat transfer of more than 100 media platforms at home and abroad, and realized the traffic exposure of Baidu over 135 million.

A self -driving road, bringing fire to Weihai. Combined with the "Love in Weihai" four seasons of cultural tourism brand products, Weihai planned to launch "Blue Love Passion Weihai" summer boutique tourism guide, including "Bihai Beach, Pastoral Farming and Fishing, Romantic Island, Night Coast, Sea View Mei, Fashion Shopping Shopping Shopping "Six theme products, 6 boutique tourism routes, and more than 100 punching points, etc., meet the needs of tourists Xia Youhai.

"We focus on self -driving roads, and we will make every effort to build a" Qianli Mountain Sea · Freedom Weihai 'Self -Driving Tour brand system. In terms of product development, integrate high -quality cultural tourism resources in the four seasons, and use the four parts of love:' Spring Tour · First Seeing -Xiayou · Love —— Qiuyou · Reunion -Winter Tour · Confession 'as the theme, creative planning with cultural connotation' love in Weihai 'Four Seasons Cultural Tourism Brand products is very popular with tourists. "The relevant person in charge of Weihai Culture and Tourism Bureau said.

Focusing on the key tasks of "cultural propaganda and innovation" deployed by the Provincial Party Committee, Weihai will continue to explore the new path of the integration of cultural tourism in the integration of cultural tourism in Qianshanhai self -driving road, and promote the effective integration, creative planning and digital transformation of cultural tourism resources in the whole region to create coverage to create coverage The "destination" tourism product system of full -time, full -time, and full -time, and constantly brightens the beautiful background of the cultural tourism of "Exquisite Cities · Happiness and Weihai". (Hi Weihai client reporter Du Xiaoying Shen Daoyuan correspondent Wang Shiwen/Wen reporter Zhu Chunxiao/picture part of the picture as data map)

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