Under the hot stir -fry capital, the potential risks of prefabricated dishes cannot be ignored

Recently, prefabricated dishes have become the focus of capital attention, and even fun shops starting with "campus loans" have begun to sell prefabricated dishes.

On July 17th, Luo Min, CEO of Fun Store, conducted live and cargo on his Douyin account, and launched activities such as "1 point of money to buy sauerkraut fish and other prefabricated dishes". This kind of marketing of "losing money" can be described as eyeballs. However, as the news of the Fun Store will support 100,000 users to start a business and open a store and provide interest -free loans for merchants who lack funds in the next three years, Qudian has also been questioned by the media to lend to franchisees by prefabricated dishes.

Wang Peng, an associate professor of the Intelligent Social Governance Research Center of Renmin University of China, said in an interview with the media that the advantage of Qudian is the marketing side and can gather a large number of fan traffic in the short term, but its shortcomings are neither the quality control experience of catering companies. It is also impossible to control the upstream and downstream supply chain. According to its past "grasping the wind", it may be profitable in the short term, but in the long run, consumers will only pay for quality and service. This is still a lot of challenges for fun shops.

With the hot stir -fry of the capital, the prefabricated dishes did stand on the "wind". Professional factions represented by Zhixiang and Fortune, such as Hema Fresh, Yonghui Cai Food, Ding Dong buying vegetables, etc., such as retail schools such as retail schools, etc., such as retail schools, such as retail schools, have followed this track. But under the popularity, the potential risks of prefabricated dishes cannot be ignored.

First of all, no matter what type of prefabricated dishes, it is first food. Consumers are most concerned about food safety issues for prefabricated dishes. However, the Jiangsu Provincial Consumer Protection Commission's "Pre -Making Consumption Survey Report" in February this year shows that nearly 80 % of consumers have said that the purchase of prefabricated vegetables has encountered quality problems. Among them, 25.71%of consumers encountered the problem of deterioration and corruption of dishes, and 15.39%of consumers said that the prefabricated dishes they purchased contained foreign objects.

It can be seen that the food safety issues in the prefabricated vegetable field are still serious, and as more and more companies, especially some companies that are not qualified or do not do catering companies, they will introduce for mandatory national standards and ensure prefabricated dishes as soon as possible and ensure prefabricated dishes. Food safety should be the focus of the regulatory authorities.

Secondly, the prefabricated dishes in the capital market will eventually be tested by the fireworks, but some consumers' acceptance of prefabricated dishes is not high. The survey by the Jiangsu Provincial Consumer Protection Commission shows that consumers have a low taste of prefabricated dishes, and more than 60%(62.32%) consumers say that the prefabricated dishes have average taste, and even 3.32%of consumers feel that the taste of prefabricated dishes is more flavorful than the taste of prefabricated dishes. Poor, not delicious. Moreover, the current prefabricated products are relatively single, and the homogeneity is more serious.

In this context, how to improve the taste and the richness of the product in the prefabricated vegetable industry, so that more consumers to accept prefabricated dishes are the key to the development of the industry.

Third, there are still many risk points for consumer complaints in the prefabricated vegetable industry. For example, some consumers report that prefabricated dishes have problems such as cutting corners, expensive prices, logistics distribution, and poor delivery experiences. Some consumers report that the actual goods purchased are inconsistent with the publicity content such as merchant pictures and web pages, causing return disputes.

It is worth mentioning that there are also consumers who talked about it. Da Lao went to the restaurant for dinner. I didn't expect to eat prefabricated dishes. I knew it was better to take out at home? Similar to this kind of vomiting can cause consumer disputes. In response to such disputes, whether consumers consider themselves unlucky or part of the restaurant compensation, or ask the restaurant to inform consumers in advance whether it is prefabricated? This is worth studying by relevant departments and the Organization of Consumers Association.

Finally, under the hot stir -frying capital, will the prefabricated vegetable industry be homogeneous and engaged in price wars like community group purchase and other industries, causing the industry to develop deformed development? How to avoid franchise loans to sell prefabricated dishes, you can't make money to repay the loan? These are all issues of public attention.

As a "lazy dish", prefabricated dishes have brought some convenience to consumers, but some problems and potential risks in the prefabricated vegetable industry also affect consumer consumer confidence and the future development of the industry. Therefore, regulators, prefabricated vegetable companies, e -commerce platforms, franchisees, consumers and other parties shall predict the risks in advance, and take effective measures to avoid relevant risks or even spread. In this way, we can promote the standardized healthy development of the prefabricated vegetable industry.

(Yang Zhaokui)

Source: Workers Daily

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