Focus on luxury Mercedes -Benz EQS leading the future sustainable luxury travel

Author:Securities daily Time:2022.07.25

With the advent of the electric era, traditional automobile companies have switched the track, and the new car forces have accelerated the overtake. The entire automotive industry is undergoing unprecedented changes. Today, the leaders of traditional luxury car brands have handed over the new answer sheet of the electric era.

Mercedes -Benz keeps operating toughness to speed up "full electric"

In the first half of 2022, Mercedes-Benz delivered more than 985,200 new cars worldwide, of which more than 355,800 new cars were delivered in the Chinese market, which performed remarkable. Although affected by the shortage of chip supply and the prevention and control of the epidemic, with the launch of the car consumption support policies in various places, Mercedes -Benz said that the market has gradually showed a recovery trend. In June alone, Mercedes -Benz's sales in China increased by 6%year -on -year, and Class C, E -Class, GLCSUV and other core luxury products achieved double -digit growth.

The performance of the Mercedes-EQ product market represented by EQS performed steadily

In the new energy market, Mercedes -Benz has continuously enriched the product lineup. Mercedes-EQ products achieved a month-on-month growth of 28%in the second quarter. Among them, the EQC pure electric SUV market performed steadily. The hybrid model continues the strong momentum.

At present, Mercedes -Benz is sold in China, EQA, EQB, EQC, EQS and new EQS53. In 2022, Mercedes-Benz plans to launch 21 new products to the Chinese market, including 8 new energy products. Among them, heavy models and the first domestic Mercedes-EQ models based on EVA pure electric exclusive platforms-the new EQE has recently opened pre-sale, and the pre-sale price range of the three models listed on the market is 530,000 yuan- 590,000 yuan and will be officially listed in the second half of the year. In addition, the main models such as C -Class will usher in a plug -in hybrid version. The initial layout of Mercedes -Benz's electric transformation lineup was completed. Mercedes -Benz said that at the end of the year, it will have the richest luxury new energy product lineup in the Chinese market.

The new EQE has recently opened pre -sale and will be officially launched in the second half of the year

According to the previous strategic plan, Mercedes -Benz is committed to achieving a comprehensive pure electric electricity by 2030 by the situation of market conditions, and by 2039, the carbon neutralization of the new car product lineup will be achieved. On May 19 this year, Mercedes-Benz released a long-term vision, saying that it will further focus on luxury, upgrade the product lineup, and accelerate the future of "full electric". Among them, EQS is an important milestone for Mercedes -Benz to accelerate strategic goals, and it is a benchmark for Mercedes -Benz in the era of electric.

EQS tree large luxury pure electric benchmark

As a brand flagship pure tram model, EQS refreshes the benchmark of the luxury electric vehicle market from multiple technical dimensions. EQS is the first model based on Mercedes-Benz's large-scale pure tram architecture (EVA) platform. It is also the industry's first large-scale pure electric luxury car. Become the choice of high -quality luxury electric travel of the times.

EQS breaks the existing mass production car record with a 0.20 wind resistance coefficient

Pioneer luxury design makes EQS more than high value. EQS is based on the "bow body" based on the pure electric platform. It also has the beauty of design beauty and aerodynamic utility. Finally, the wind resistance coefficient of 0.20 will be achieved to break the existing production car record. The most noticeable in the car is the MBUX super -connected screen with a width of 1.41 meters. The three curved screens are covered under a complete 2mm glass cover. It has a shocking visual effect. Passengers have an excellent visual experience and have a sense of future.

EQS uses digital luxury to create the leading smart cockpit in the industry

The convenient digital luxury EQS has created the industry's leading smart cockpit, bringing future innovative interaction. The new generation of MBUX smart human -computer interaction system runs smoothly with the support of powerful chips. The "intelligent sensing assistant" keen recognition action control needs, actively pushing 16 smart functions; read -minded voice assistant can identify 27 languages, and more functions, and more functions Precisely meet the needs of different customers.

EQS is more flexible and convenient to be equipped with rich intelligent driving assistance functions

People -oriented technology luxury makes EQS's driving operations more intelligent and humane. EQS is equipped with a rich L2-level intelligent driving assistance function, covering the smart pilot spacing function, active lane maintaining assistance system, preventive safety system (Pre-SAFE®), smart pilot steering function, etc., cooperate with the maximum 10-degree rear wheel steering System, driving control is more flexible and convenient. In addition, EQS, which supports L3 -level -level autonomous driving, has been listed in Germany. In the future, it is also expected to introduce China under the premise of relevant domestic laws and regulations.

EQS has the strong electric performance of Mercedes -Benz's endorsement, showing the strength of traditional luxury car companies. EQS is equipped with a power battery of up to 111.8 kWh, with a range of 849 kilometers under CLTC, a maximum rated power of 380 kilowatts, and an acceleration of only 4.4 seconds per 100 kilometers. The abundant and strong power easily meets various scene travel modes. In addition, based on the 400 volt high -voltage battery system, EQS can supplement the power from 10%to 80%under 110 kilowatts of DC charging conditions. Even if you travel long distances, you only need to take a rest to make up for the electricity.

When traditional luxury accelerates the pace of electric transformation, the luxurious accumulation and ingenuity craftsmanship over the past century integrate the innovative technology and sustainable concepts of the new era, which pointed out the direction for future sustainable luxury travel.EQS has set new benchmarks in the industry, refreshing the market and consumers' awareness of luxury electric travel.Mercedes-Benz is in an orderly manner to deploy electrified transformation and will continue to lead sustainable luxury in the era of electric.(CIS)

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