Careful consumption!The District Market Supervision Bureau announced two typical cases of live marketing marketing illegal acts

With the in -depth development of the Internet economy, the online marketing model continues to innovate, and online live sales is the prominent representative of this innovation, but the followers of false advertisements, false publicity, sales of infringement products are also increasingly prominent. Since the beginning of this year, the Market Supervision Bureau of the Qiantang District of Hangzhou has focused on the field of live broadcasting, and has used various monitoring systems and digital platforms to carry out monitoring and supervision of online live broadcast platforms. The disregard of infringing on the interests of the masses has been widely collected on online marketing illegal and illegal acts.

In order to expand the advertising effect and increase sales, a Hangzhou e -commerce company claims that the clothes are "primary skin, primary wool, and primary animal mink inner collar" in the Pinduoduo live broadcast platform, which is actually made of artificial skin. The District Market Supervision Bureau believes that the content of the advertisement should be true and legal, and must not contain false or misunderstandings. The above -mentioned behavior of the parties has illegal acts that release false advertisements. According to the "Advertising Law of the People's Republic of China", the District Market Supervision Bureau shall order the parties to correct them immediately and make a fine of 30,000 yuan in administrative penalties for the parties in accordance with the law.

Coincidentally, false and exaggeration of publicity have also become common illegal acts of live marketing. A merchant in Qiantang District opened the "XX Selected Women's Shoes" store on the Douyin platform, mainly engaged in shoe sales activities. When entrusted third -party companies to operate the Douyin store, in the sale of a live broadcast called "British Wind Small Leather Shoes 2022 Spring Spring", the leather shoes were "90 -day tender leather, Paris Fashion Week catwalk" and other content. The parties cannot provide proof materials about "90 days tender leather" and "Paris Fashion Week". The District Market Supervision Bureau believes that the leather shoes involved in the publicity of the shop do not match the actual situation, constituting the illegal facts of publishing false advertisements. The parties were ordered to immediately correct the above -mentioned illegal acts and make a fine of 30,000 yuan in administrative penalties for the parties in accordance with the law.

In the next step, the District Market Supervision Bureau will continue to innovate breakthroughs in supervision concepts, regulatory methods, and regulatory mechanisms, continuously explore the supervision model that adapts to the characteristics of new formats, build a more scientific and efficient network regulatory pattern, and promote the healthy and orderly development of the network economy Essence (Reporter Xu Hongyan Correspondent Lu Jiamin)

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