Accelerate the "breaking circle", "Qingzhou hand -made" incorporate millions of households

Weifang Daily Weifang Rong Media News Civil scissors, tailor scissors, flower branches scissors ... A few days ago, a video of "Qingzhou scissors: 500 -year -old historical sedimentation inheritance inheritance" video was popular in the WeChat circle of friends. Scissors are the essential daily life appliances as people's daily life. In addition to Qingzhou scissors forging technology is a local folk craft, the brand influence of "Qingzhou hand -made" is also an important reason.

The staff is making Qingzhou scissors.

Inheritance, help industrialization development

Qingzhou has a bright history and culture, the industrial foundation is strong, and the handicraft industry has a long history. Many special hand -made products have emerged, covering carving technology, firing forging, lacquerware drawing, food consumption, and folk crafts.

In order to keep this valuable wealth continue to develop vitality, the city conscientiously implemented the "Shandong Hand -made Promotion Project Implementation Plan", fully taps hand -made resources, fully promoted industrial development, and aggregated to build a "Qingzhou hand -made" brand. Eight products such as the promotion of Longsheng pastry series, halal cake, Qingzhou government flower cake, handmade tea kettle, and flower branches scissors were selected as "Shandong Hand -made · Weishangpin" list. The Qingzhou scissors represented by flower branches scissors are one of them.

"Fine sharpness and durability are synonymous with Qingzhou scissors. Although it is time -consuming and laborious to adhere to traditional craftsmanship, after being polished by the old craftsmen, each scissors can achieve the best quality." Zhang Guomin, chairman of Qingzhou Scissors Factory Co., Ltd., told reporters that reporters told reporters A seemingly ordinary scissors must go through 3 sections and 72 processes before leaving the factory.

"For example, flower branches scissors are required to be more loose than civil scissors, but also to have thin paper and other functions. It has very high requirements for craftsmanship. We have been produced in 1982. The technical level has reached the highest in the country." Zhang Guomin said that with equipment and equipment and The continuous improvement of the process, Qingzhou scissors have gradually formed a smooth process, which not only retains the excellent traditional craft characteristics, but also achieves the perfect integration with the new equipment. Today, there are more than 50 varieties of color varieties, which are exported to 27 countries and regions such as the United States, Japan, and South Korea.

Innovation, promoting file upgrade

"Your baby has been online" "Who is not a baby?" "The baby is embarrassed" "Welcome to Qingzhou" ... The ecstasy and lively "baby" series emoticons are already the popular use of Qingzhou citizens WeChat chat. It is understood that the series of emoticons was launched for only 7 days and used more than 30,000 times.

"Baby Baby" cultural and creative products.

"Baby" is a new city IP launched by the city's "峱" as a blueprint that the city is based on folklore. Each of the image design shows the history and cultural characteristics of Qingzhou. Cai Xiangpeng, chairman of Tuoyuan Culture Group Co., Ltd. is the main creator of the "baby". He told reporters that in addition to emoticons, they also developed a series of "峱" cultural and creative products such as pillows, hats, keychains, mouse pads, etc., and worked hard to work hard. New contribution to the introduction of "Qingzhou hand".

This year, Qingzhou took the help Release the new magnetic force, promote the fiery circle of hand -made products, and integrate into millions of households.

In order to thoroughly explore the value of the era of Qingzhou culture and explore the effective path of creative transformation and innovative development of excellent traditional culture, Qingzhou Juli builds a cultural and creative product and industry that conforms to the present. The Bazi Group has built the Baxi Digital Economic Industrial Park, creating an exclusive live broadcast room of "One Village, One Product, One Town One", and carried out live broadcast and cargo activities of special cultural tourism products. Qingzhou Farmers Painting cooperate with Tianfu Star Chain (Chengdu) Culture and Technology Co., Ltd. to launch new types of Qingzhou farmers' painting digital collections and release through artistic and technological methods such as digital generation and digital encryption.

Li Zongxian, director of the Civilization Practice Center of Qingzhou New Era: "'Qingzhou hand -made' is not the old ancient ancient crickets collected by the window, but to fully tap the advantages of local traditional cultural resources to innovate, and empower the 'Shandong hand -made Qingzhou. The brand advantage allows traditional culture to return to people's current life. "

Gong together, enrich the lives of the people

Due to the dexterous fingers, more than a dozen sticks are rolling up and down, interactive, and interactive. In the eyes of outsiders, they have no rules, but they have become various gorgeous patterns in the hands of the large inheritance of the lace in Qingzhou Prefecture. Essence

A non -heritage performance of Qingzhou Prefecture.

On July 19, the reporter saw in the "Qingzhou Non -genetic Xi ​​Fang" in the ancient city scenic area of ​​Qingzhou that many tourists enjoyed the large -sheet performer performance here, and some took pictures with their mobile phones to take pictures. Some communicated with each other. Views of traditional skills.

Qingzhou Red Silk Display.

It is understood that the city has created two "Shandong Hand -made and Weishangpin Creative Experience Center" in the ancient city scenic spot of Qingzhou. The project conducts normalized performances, strives to achieve the integration and development of cultural, tourism, and hand -made projects in the interactive experience, and expand the "Qingzhou hand -made" brand influence.

Qingzhou celadon display.

"This is an important part of our promotion of hand -made creation. Through static and lively display, the effective connection of hand -created creators and consumers has been realized." Li Zongxian said that the ancient city of Qingzhou has been included in the pilot pilot of the "Shandong Hand -made" scenic spot. Essence

According to Li Zongxian, in order to better excavate and protect hand -made resources, Qingzhou has also established a key hand -made enterprise project library, built a diversified exhibition platform, optimized the cultural ecological survival and production environment, and promoted "hand -made" acceleration and improvement, accelerated and improved, and promoted the acceleration and improvement of "hand -made".Breaking the circle.At present, Tanbol's clothing, Longsheng Food, and Qingzhou flowers have been included in the first batch of "good product Shandong" brand list. Bazhi Group was approved by the "National Culture and Science and Technology Integration Demonstration Base".Create list of level cultural industry demonstration parks.

Weifang Daily All -Media Reporter: Fu Sheng/Wen Tu

Correspondent: Zhao Xiaomin

Edit: Ping Xiaona

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