Beijing Urban Renewal "Best Practice" series of reports | Repair and Update Project of Longfu Culture District, Langcheng District (Phase I)

Guide

From July 18th, Beijing has released a series of reports of "Best Practice" of the "Best Practice" of the Urban Renewal of the Joint Municipal Planning Natural Resources Commission to find the direction of exploration from these best practices and excellent cases. The ninth stop will take you to understand the renovation and update project (Phase I) in Longfu Culture District, Dongcheng District.

basic situation

Longfu Temple Cultural District Repair and Update Project is located in the East Fourth District of Dongcheng District. Essence

Location map

The Longfu Temple area is named after Longfu Temple. The Longfu Temple was founded in 1452 of the Ming Dynasty. It was one of the most important temple fairs in Beijing during the Qing Dynasty to the Republic of China. After liberation, the Longfu Temple area is the core business district of Beijing. Longfu Building and Longfu Temple Street are traditional department stores shopping in the 1980s. In August 2012, Beijing State -owned Assets Corporation and Dongcheng District Government launched the appearance protection and urban renewal of Longfu Temple, and jointly established Beijing Xinlongfu Culture Investment Co., Ltd. Essence

After the reconstruction

After the reconstruction

The project is positioned as "the world -class culture and art consumer destination of traditional culture and modern civilization, and the coordination of Chinese culture and world civilization." The embodiment adopts the model of the area -style update, which is divided into three phases. The first phase of the implementation of old buildings has improved quality and efficiency, including Longfu Building, Longfu Temple North and Longfu Cultural Center projects. It has officially opened and achieved stable operations. The main format is office and cultural and art consumption. The second phase mainly focuses on the construction of the subway weaving plot, including Longfu Temple East Courtyard, Longfu Temple South Fang and Changhong Studios projects to create a composite space and international cultural exchange experience area for cultural tourism and businessmen. It is expected to be completed by the end of 2022. The third phase is planned to carry out the rents and recovery construction of bungalows (courtyards) to protect the historical and traditional style of alleys and traditional styles of historical and cultural districts, improve the overall quality of the residents' living environment and region, and create a traditional district of the courtyard.

Before the reconstruction

After the renovation

Implementation results

The Longfu Temple area has now realized "steaming birds" and successfully activated the new vitality of the old city. Since the first phase of the project was officially opened and operated on August 29, 2019, the rental rate remained 100%. The format was mainly based on cultural financial office, cultural and artistic consumption. Society, Beijing's most dynamic and young appeal of Mumu Art Community, and many "net red" stores such as Half Coffee, Longfu Temple Beili Beijing A craft bar.

Before the renovation of the BURTON BURTON Ski Flagship Store of Longfu Temple Beili

After the renovation of the BURTON BURTON Ski Flagship Store of Longfu Temple Beili

The first phase of the project is based on the spread of culture and art and trendy lifestyle as the core. Through art empowerment content and scenes, it creates a new cultural and creative art experience space, bringing new vitality to the old city. Since the operation of the project, the release of the King of Glory Products and the Beijing Regional Finals has been successfully held. Through the form of culture+technology, it further enhances the influence of Longfu Temple's brand; Longfu Temple emerged in the art community; large -scale events such as the industrial electronic themes introduced the theme of industrial electronic themes, and created a new model of electronic music+business; the series of cultural and creative markets such as "Wood Eating Tocker" has formed a strong appeal. Become the best choice for contemporary youth to experience the trendy urban outdoor lifestyle.

Innovation experience

Government and enterprises are strong and united, coordinating and promoting the implementation of project implementation

The Dongcheng District Government and Beijing State -owned Assets Corporation have established the "Longfu Temple Reconstruction Project Leading Group", which establishes the work principle of "unified leadership, unified planning, overall advancement, step -by -step implementation". Regional asset integration, planning, design, planning and positioning, and investment operations have provided important guarantees for project construction and operations. Adhere to planning and leading, show the characteristics of urban characteristics

Through the construction of the first phase of the project, the implementation of the style rectification, strictly implement the requirements that the old city cannot dismantle, strengthen the historical pattern of the old city and the overall space form, and retain the memory of the old city city; Consumer formats further enhance the carrying capacity of Longfu Temple. Expand the development of Longfu Temple Street and Longfu Temple West Street, introduce more cultural experience content welcomed by citizens, and form a vibrant open neighborhood in the old city; actively connect with the north extension strategy of Wangfujing Street. Multi -dimensional propaganda and Wangfu wells are connected to the Wangfu well to form a "wide -narrow lane" development pattern, and strive to build the most beautiful street representing the style of Beijing's traditional neighborhood; Regional cultural characteristics, jointly build the "Forbidden City -Wangfujing -Longfu Temple" Cultural Golden Triangle.

The "Guo Chaoshu Market" event scene of Longfu Temple Beili

Gather the famous team, high standards, refined control

The top domestic teams such as China Architectural Design Institute and Beijing Architectural Design and Research Institute are hired to coordinate the design of the overall plan of the regional regional. By promoting the urban space form and the improvement of the environmental improvement of the Longfu Temple area, the ancient capitals are created. Keep the historical axis of Longfu Temple and the architectural style of different periods, so that consumers can enjoy historical traces while enjoying modern consumption scenes.

Night scene after the renovation of Longfu Cultural Center

Commercial planning first to create a high -quality cultural business district

While the project starts the planning and design research, hires a well -known domestic business planning team to help the project determine the positioning and positioning of business planning, simultaneously study future investment and operation models, and cultivate exclusive business investment operation management teams. People come to check in.

After the reconstruction of the Longfu Cultural Center

Explore the empowerment of science and technology and focus on improving the digital level of the park

Helping Beijing's global digital economy benchmark city construction, Xinlongfu Company actively promoted the construction of digital Longfu Temple, and hired well -known experts to provide guidance. By building the middle platform of Longfu Temple data, using big data analysis to achieve visual accurate management, and use small programs, APPs, etc. as a carrier to build integrated online services, and at the same time create immersive space -time box theater.

Bird's view map of Longfu Building

This content is provided by the Municipal Party Committee Urban Work Office and the Beijing Urban Planning Society

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