The first 4999 yuan cash red envelope award was born.

Author:Cover news Time:2022.07.26

Since the opening of the "National Taiwan Standard, the opening of a prize" activity, a fierce "scanning code" wind has been scraped on the market in the country. Drinking national Taiwan, good luck, through activities, more and more consumers like to go to Moutai Town Authentic Daqu sauce wine.

On July 15, 4999 yuan cash red envelope was lucky. Mr. Liu, the winner, is from Yinjiang County, Tongren City, Guizhou Province. Mr. Liu said: "Drinking Guowai wine, there are surprises, interesting, and more importantly, the quality of this wine is good."

4999 big red envelope lucky child was born

Mr. Liu is an old "national fan". On weekdays, he will bring a bottle of national Taiwan standard with friends.

On July 24, Mr. Liu had dinner with friends and brought the National Taiwan Standard (brewed in 2017) as usual. Opening the lid, Mr. Liu took out the mobile phone and scanned the QR code on the bottle cap, and then found that the mobile phone prompted himself to win the 4999 yuan red envelope award.

"Drinking Guotai wine has always been because of the good quality of the wine. I never thought that I would win the prize. As a result, who knew that Guo Taiwan sent me such a big surprise." Mr. Liu said.

Although the "lucky value" is different, more and more consumers are feeling the real benefits from the country and Taiwan throughout the country. Mr. Li, who lives in Beijing, has scanned the code three times in the past two weeks and got the code red envelope three times.

In this "National Taiwan Standard, the opening of a prize" event, the National Taiwan prepared different prizes such as physical rewards and WeChat red envelopes for consumers. The award rate in the event is 100%, and the eight types of rich prizes are scanned. Among them, the special prize is 1 bottle of the national Taiwan 10 billion commemorative wine (1L), and the WeChat red envelope maximum prize is 4999 yuan, allowing consumers to feel the country while taste the wine The sincerity of the platform pet fan.

Consumer Mr. Li said that he recognizes the "National Taiwan Standard, and has a prize with a prize". Wine, you will also feel that there are face and liquid. "

It is reported that the "National Taiwan Standard, the opening of the cover with a prize" is a event that the national Taiwan has supported the specially set up in order to give back to consumers for a long time. The award rate of the event reached 100%, and eight types of rich prizes were set up to scan the code. Among them, the special award is 1 bottle of the National Taiwan Ten billion commemorative wine (1L), and the WeChat red envelope maximum award is 4999 yuan. At present, the event is still ongoing, and the deadline is December 31st this year.

I have to rest assured to drink surprises

In the "National Taiwan National Standard, the opening of the cover with a prize", in order to give back to the consumer's support for many years, the National Taiwan specially selected a large item that is loved by consumers -the National Taiwan Standard (brewed in 2017).

Guogai Guobian originated from the core production area of ​​Moutai Town. Adhering to the authentic craftsmanship, innovating heaven and human wise brewing, 1 year of brewing, three years of pottery, 1 year, and at least 5 years to leave the factory. With authentic production, authentic raw materials, authentic crafts, and authentic quality guarantee, let consumers see it, consume it clearly, and show the quality of the country and Taiwan.

The newly listed National Taiwan Standard (brewed in 2017) has upgraded multiple upgrades in the quality of wine body, reality traceability, packaging quality and consumer experience, and improved the quality. Especially in the taste of wine quality, the consumption feedback suggestions have been summarized by the real years of the National Taiwan Standard.

On the occasion of the National Taiwan Standard (brewed in 2017), the National Taiwan specially invited the famous white wine experts Gao Jingyan, Liden Jun, Yang Dajin, Huang Ping, Fang Changzhong, Meng Wangni and other expert groups for professional evaluation and appraisal. The expert group gave a high evaluation of the National Taiwan Standard (brewed in 2017), and believed that "slightly yellow and transparent, prominent sauce, Chen Xiang comfortable, mellow coordination, long tail flavor, empty cup fragrance, large song sauce -flavored liquor style typical."

Behind high quality is the efforts of Guofei to meet consumers' needs for a better life.

Guofei is the second largest winemaking company in Moutai Town, China's first -line liquor company, and the mainstream brand of sauce -flavored liquor. As the second largest brewing company in Moutai Town, Gu Taiwan achieved tax sales of more than 10 billion tons, exchanged for more than 10,000 tons, and inventory wines over 50,000 tons last year. In 2021, the "Huar Hang Cup" evaluation, the value of the national Taiwan brand was ranked third in Guizhou Baijiu and the tenth place in Chinese liquor in Guizhou.

From 1999 to the present, Guofai has taken root in Moutai Town for more than 20 years. Moutai Town's unique water source, soil, air, climate, and winemaking microorganisms are naturally natural, making it a core production area for authentic sauce wine in China.

Under the congenital conditions of brewing authentic Daqu sauce -flavored liquor, Guofei strictly adheres to the traditional brewing process of "12987", and selects red dumplings glutinous sorghum and Henan high -quality wheat with its own grain base in Guizhou, brewing a bottle of authentic spirit with ingenuity. Daqu sauce wine, with the help of modern technology, promote the upgrading and transformation of traditional brewing to intelligent, intelligent brewing, and continuously give traditional sauce modern health attributes, so that consumers can buy with confidence, buy it clearly, make surprises, drink and drink healthy.

There are not only "open covers" and "bottle opening". There are also prizes

With the continuous rise in the "opening and prizes" activity, the national platform pet powder also upgraded again. Not only did they "open the cover with prizes", but "bottle opening" also had surprises.

At present, the National Taiwan "Bottle Opening Reward" event has been fully opened, and the products participating in the event have expanded to the National Taiwan Standard (brewed in 2016), the fifteen years of Guotai, the national Taiwan dragon wine, and the national Taiwan sauce wine. The event has different levels of surprises for consumers, terminal promotion, dealers and other aspects. For example, consumers hold a banquet event, and purchase the national Taiwan wine (Guotai Sauce Wine/Guotai National Standard/Guotai 15 years) and the number of banquet tables above 3 tables. The bottle cap recovery rate is not less than 50%of the tables and other conditions. For the fifteen years of the national Taiwan sauce wine, the national standard of the country, and the national Taiwan for the designated date, consumers can receive the cash reward of the terminal store or dealer to the terminal store or dealer of the bottle cap, and the corresponding reward amount is 20 yuan in order /Bottle, 35 yuan/bottle, 50 yuan/bottle; for the non -banquet market, consumers purchase 500ml of national standards (brewed in 2016), or the production date of 2021 and 20122 At 500ml and 500ml of national dragon wine, you can get a bottle reward of 30 yuan/bottle, 15 yuan/bottle, 40 yuan/bottle, and 70 yuan/bottle.

Let the channel move and let consumers drink. In the National Taiwan "opening and rewarding" and "bottle -opening rewards" activities, many consumers purchased national Taiwan wine because of their benefit, and became loyal "national fans" because of their quality.

From the "opening with awards" to the "bottle opening reward", the surprise activity of the National Taiwan layer upgrade not only allows consumers to get benefits, but also allows the quality of authentic Daqu sauce wine in Moutai Town to be more recognized. Essence Inheritance and development in inheritance, to meet consumers 'higher demand for wine, create more consumer experience for consumers, consumers' recognition continues to help China Taiwan build new famous Chinese wine.

Some dealers said that the activities launched by the National Taiwan have been recognized by more and more consumers, the diversification of consumer groups, and the expansion of the consumption age, which also makes them more confident to cultivate the market and achieve a win -win situation for manufacturers.

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