Entrepreneurship, really fragrant!

Jinan University

Public account ID: jinandaxue1906

focus on

Founding an advertising company

Create a catering brand

Create a company with a hearing -impaired group

Entrepreneurship has been on the road

Struggle is the most beautiful background of her youthful youth

She is

Jinan University School of Journalism and Communication

Advertising major graduate

It is also the co -founder of Guangzhou Dianye Culture Communication Co., Ltd.

He and Guangzhou Piccornemid Technology Co., Ltd. CEO

Xiang Xiaoting

Studying Guangzhou accidentally embarked on the road to entrepreneurship

The fate of Xiang Xiaoting and Jinan University were formed in 2014. That year, Xiang Xiaoting took a beautiful longing for a new life and came to Guangzhou Jinan University from Hong Kong.

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As a child of an ordinary family, my initial idea was to go to college and then have a stable job.

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Recalling herself during the study period, Xiang Xiaoting said: "At that time, I was studying in the middle school in New Territories to select biological science courses.

(Photo of Xiang Xiaoting with a friend)

However, in the first year of studying in Jinan University, Xiang Xiaoting found that the major of biotechnology was not suitable for himself, so he sophomore was replaced to the advertising major of the School of Journalism and Communication.

Because of this, she should have been able to graduate in 2018 for more than two years, and it was the two years that completely changed her in the past two years.

(Photo of the co -founder of Guangzhou Dianye Culture Communication Co., Ltd.)

Xiang Xiaoting said that because she was in advertising, she was appreciated by her classmates when she was presented in the classroom, and then asked if she wanted to start a business together. In this way, she seized the opportunity and tried her mentality to become one of the three co -founders of Guangzhou Dianye Culture Communication Co., Ltd., which was mainly responsible for the connection between foreign public relations and resources.

(Xiang Xiaoting is working)

Holding the dream of entrepreneurship in "Da Guang Sai" for three consecutive years come true

(2018 Guangdong University Student Advertising Festival)

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With the concern and support of everyone, our small advertising company successfully undertakes the implementation business of the 11th 屇 Guangdong University Student Advertising Festival in 2018.

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Xiang Xiaoting recalled that everyone was very surprised at the time, and her heart must be done well in her heart. Sure enough, the successful activities of successful activities have given Dianye Company to host the 2019 University Student Advertising Festival. Now they have successively hosted the Four Canton University Students Advertising Festival and officially upgraded to the Guangdong -Hong Kong -Macao Greater Bay Area University Student Advertising Festival this year. The young and creative forces of the three places activate the creative genes of students in the Guangdong -Hong Kong -Macao Greater Bay Area, exudes strong potential, and provide new impetus for the development of cultural and creative industries in the Bay Area.

(Organizer of the Advertising Festival of the Guangdong -Hong Kong -Macao Greater Bay Area)

What makes Xiang Xiaoting even more happy is that with the expansion of the business, the office venue of dozens of square meters in the incubator park in Jinan University has developed into offices with more than 120 square meters of commercial buildings outside the school. The company has also changed from the original implementation to the whole case company that integrates planning, design, organization and implementation. It has dealt with more and more brands, and has served Tencent, Jinli, Wang Laoji, Didi, JD.com and other batches Well -known brands have established daily links with more than 40 advertising creative directors in more than 20 advertising companies in China.

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Now we not only help the brand to select the best creative plan, but also take the task of tapping professional newcomers.

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(2019, 2020 Guangdong University Student Advertising Festival)

Not only are college students from Hong Kong and Macau, but also international students from Hong Kong and Macau. With a beautiful beginning, Xiang Xiaoting did not choose to return to Hong Kong to employment after graduating from undergraduate, but became one of the thousands of in Guangzhou.

Boldly developing a business camp at the age of 26 has become a business rookie

If it is only a start of entrepreneurship to host college student advertising festivals, then after 2019, Xiang Xiaoting and her team have taken the fast -growing train.

(Eggy Creative Cooking Restaurant on Tianhenan Road, Guangzhou)

The team develops a new business. A 50 -square -meter light meal restaurant Eggy is opened on Tianhenan Road, Guangzhou. It focuses on creative egg dishes. Through actual operation, she gradually accumulates the necessary packaging planning, dining product promotion, talent training and other aspects of the restaurant. Practical experience. One year later, they successfully copied the restaurant to Shenzhen and Changsha, and gradually formed their own brand.

(Shenzhen and Changsha Eggy, which is well received on Xiaohongshu)

Xiang Xiaoting is the head of the marketing department in Eggy, most of which comes from her lively and cheerful character. She was born in an ordinary family, and she knew that her parents were not easy to support their families from an early age, so since the age of 15, she has gone to McDonald's to fight summer workers to help her parents reduce the burden. In the five years of working in McDonald's in Hong Kong, she has the experience of the standardization process of the catering industry, which is exactly what Eggy is currently developing.

(Xiang Xiaoting and her restaurant founding team)

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Because in other places, eggs appear as side dishes, but we use eggs as the core, that is, we want to innovate and make creative egg dishes.

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This is the team's thought of egg cuisine. They want to prove to everyone that, as ordinary ingredients, they can also play many novel and interesting cooking solutions. "I hope you will have a full day when you come out." This is Eggy's founding concept.

In just a few years, from advertising to catering, Xiang Xiaoting completed the first cross -border debut on his own entrepreneurial road. At the beginning of this year, a new company that served in Guangzhou, Guangzhou Permian Technology Co., Ltd., was the third stop of her entrepreneurial entrepreneurial station. Even if these industries sound unrelated, for Xiang Xiaoting, it is a precious process that accumulates and land on life experience.

(Xiang Xiaoting is preaching)

Talking about the original intention of the establishment of Permanent Technology Co., Ltd., she said:

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When I was working in McDonald's, I had held a group of children with hearing impairment, and learned that a pair of hearing aids of more than 100,000 yuan made many families under pressure. Since then, I hope to have the opportunity to change the industry.

Just this year, I have developed inclusive hearing aids and smart platforms with investors and technical teams. It can also be regarded as contributing to society within their ability.

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(Xiang Xiaoting participated in 2021 Guangdong "Zhongchuang Cup")

As a complete innovative company that produces self -employed, "Wanren Technology" needs to invest a lot of energy. In this regard, Xiaoting said:

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I am not the kind of person who trapped myself in a circle, I like to try and challenge.

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It is impossible to be smooth on the road of entrepreneurship and always encounter various challenges. As far as hearing aid projects are concerned, "roadshow is a relatively large challenge. I personally think that I still lack in many aspects, so I will be nervous and worried during the game, because I don’t know what kind of question of the jury asks. "Xiang Xiaoting's roadshow at the Hong Kong University of Science and Technology successfully won the top 24.

(The third prize of the 8th Guangdong, Hong Kong, Macao and Taiwan University Student Innovation and Entrepreneurship Competition in 2021)

(2021 Hong Kong HKUST Million Bonus International Entrepreneurship Competition 24)

Xiang Xiaoting was happy while the project won the good results in the recent competition, and also expressed his gratitude. In such a very high gold content competition, the completion of the projects is very high. Participating with these teams with very complete scientific research support is also an excellent opportunity to learn.

Speaking of the products of this project, Xiang Xiaoting said that the domestic hearing aid industry is now in the trend of foreign monopoly. In addition, the problem of continuous consumption such as the replacement cycle of product parts, as well as the problem of delayed radio delay, and the unable to achieve intelligent frequency adjustment, leading to the problem of intellectual frequency adjustment, which leads to the leadership, which leads to the problem of smart frequency adjustment, which leads to the leadership. Such products are high. Therefore, such products are also unbearable by ordinary families. Based on these pain points, Xiaoting and his team set out to set up this project. From hardware to software to create a smarter and more beautiful product, break foreign monopolies, and provide special groups with more comfortable and cost -effective products.

(Xiang Xiaoting is collecting feedback from listening people related to hearing aid)

"Our products were developed and invited some hearing impaired people to test. He used a less complete hearing aid with a less complete parameter and less experience. What impressed me was that he brought our hearing aid and heard the sound that I couldn't hear before. Knowing that there is still a "Didi" sound of the mouse. "Xiang Xiaoting said slightly.

Strong belief to be a entrepreneurial hard work

(Photo of Bauhinia Valley Training Camp)

When she was at school, Xiang Xiaoting came into contact with the Bauhinia Valley Training Camp organized by the University of Entrepreneurship, and participated in a 10 -day mobile entrepreneurial course with a group of entrepreneurial predecessors. This experience made Xiang Xiaoting more love the "entrepreneurial circle" more. ,she says:

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The hardest thing for starting a business is that no one tells you how to go next, but I find someone who wants me to learn and chase here. Not only a senior, but also a friend who keeps giving you opinion when you encounter difficulties.

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(Bauhinia Valley Activity Photo)

Four years of entrepreneurship, Xiang Xiaoting admits that love and adventure are the characteristics of this generation of young people. Fortunately, they walked out of the public housing and got on the Express planned by the Greater Bay Area. My own entrepreneurial dream.

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If I want to summarize my entrepreneurial experience with a few keywords, I think it should be difficult, persistence and harvest.

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Although I have had a lot of pressure in the process of entrepreneurship, and she has experienced the confusion of how to continue, she is very grateful to she can continue to persist. On the way to entrepreneurship, she encountered many like -minded fellows. The predecessor of the industry has gained many valuable experiences that cannot be experienced in the original comfort zone.

(Xiang Xiaoting handles work in Eggy)

From the first attempts during the campus to the present

Xiang Xiaoting has cultivated her entrepreneurial dream

I am also happy to find more possibilities in career

Steady forward in the direction of realizing self -worth

She told us with practice:

Don't set a limit for yourself, there are countless possibilities in life

I also hope that the majority of Jinan people can use this

Explore the shining belonging to your own ~

-Cannan University Rong Media Center-

-The

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