There is no money to engage in art?Henan town rely on sketching to enter 800 million annual income

Produced ｜ Netease News

Introduction: Outdoor sketching is not only a compulsory course for art students, but now it is gradually integrated into the teaching system of primary and secondary school students. Facing the growing demand for sketching, these towns have also rely on the sketch economy to get out of their own rural rejuvenation.

Sketching training to study art and describe real objects is essential, and the best description object is nature. Outdoor, the environment encountered by the painter is more complicated, and the cultivation of the ability to observe and understanding is more significant. Therefore, where the painter chooses to sketch, it is as important as a photographer choosing to take pictures.

Lingyan Town, Linzhou City, Henan Province is such a "sketching place". Every year, tens of thousands of students and painting enthusiasts come to sketch, known as "Chinese Painting Valley". How does this town make a sketch into a business? How many sketch towns across the country are achieving rural revitalization through innovative cultural tourism?

1. "Chinese Painting Valley" under Taihang Mountain

Shibenyan Town is located in the core area of ​​Taihang Mountain Grand Canyon in the National 5A -level Tourism Scenic Spot. It is about 50 kilometers long and a relative height difference of 1,000 meters. The cliff is high and the peak competes.

And because local residential habits are used to slate as tiles, they are named as Tree Siery Town. Linshi Highway, which connects Linzhou and Shinyan Town, has also been rated as the top ten most beautiful rural roads in the country.

Slane House in Sidyyan Town

The top ten most beautiful rural roads in China -Lin Shi Highway

With the beautiful landscape scenery and unique stone and slab residences, the whole world of Shibanqiao Town can be described as picturesque.

The history of sketching here has also been long for a long time: Jing Hao, a well -known painter of the Five Dynasties, once painted thousands of paintings in the Taihang Grand Canyon, leaving the famous masterpiece "Kuanglu Tu", and founded the "northern panoramic landscape painting school"; Dai Shihe A large number of well -known contemporary painters such as Bai Yuping and Ren Chuanwen also often come here to create creation.

Jing Hao Zeng "Kuanglu Tu"

In recent years, Shibenyan Town has hosted 28 large -scale exhibitions, and 283 colleges, including the eight major academies, were listed in Shinyan Town. There were 141 sketch bases in the local area; The research institutions have also emerged, forming an industrial chain that "sketching style -tourism -leisure and health".

Within a year, the town received 2 million sketches, photography, tourism, leisure, and sports experience personnel, and the comprehensive tourism revenue exceeded 800 million yuan. Painters usually stay here for 5-7 days, and most of them stay for half a month to one month.

In addition, Shinyan Town also set up a production industry association to introduce the "Measures for Star Evaluation of the Sketch Base" and establish a one -stop service system such as sketching, insurance, credit, etc., and provided full -chain services for sketch creation.

Second, sketch+tourism: new road of rural cultural tourism

After trying the sweetness brought by sketching, Shilianyan Town spared no effort to make "travel with painting" a new highlight of local cultural tourism.

The first is to create a manufacturing industrial complex. Centered on Shibanyan Town, and local investment has invested 410 million to build a product complex project including Cangxi Flower Street, Lu Shuihe River, town landscape promotion, hutong construction, farmhouse homestay promotion, etc. Zhuangcun Construction covers an area of ​​about 35 acres.

With the expansion of the production industry, more and more people come here for leisure and vacations. Many of the local farmers have opened their own courtyards into sketch bases, farmhouses or homestays. However, the proportion of high -end accommodation categories accounts for less than 10%, and far matching the consumption habits that do not pay more and more attention to the quality of tourists.

Taking May 1st in 2019 as an example, nearly 50,000 tourists with a resident population of 10,000 people, the price of thousands of homestays with a price of thousands of homestays was full, far away from farmhouses priced at one or two hundred yuan. The development of high -end homestays has become one of the new tasks of the local tourism economy transformation and upgrading.

The "high -end" is not only reflected in the environment, but also in the cultural experience. The geographical advantage of Shinyan Town is not only a natural resource such as the Taihang Grand Canyon, but also in the core area of ​​Zhongyuan Culture in Anyang City, Henan. Anyang has precipitated many ancient civilizations of Chinese culture.

Relying on local cultural resources, many accommodation also provides various cultural experience services, such as historical monuments, non -heritage cultural experience projects, rural research, village visits, etc., to help in -depth understanding of local traditional residential customs and living habits.

In recent years, Ishinyan Town has won honorary titles such as national art sketch characteristic towns, national characteristic landscape tourism towns, and national key scenic spots, and has become the rural cultural tourism pearl on the Taihang Mountain.

Third, which one is strong in the country's "sketch economy"?

Today, the development of "sketch economy" has become the consensus of many beautiful scenic spots.

Wuyuan County, Jiangxi Province is known as the most beautiful countryside, and Qichuan Township, Wuyuan County is also a sketch. The small bridge flowing water, the terrace flower sea, and the Hui faction residence. With the ecological beauty and the simple advantages of the village, Tongchuan Township receives more than 13,000 sketch tourists each year, and the peak period exceeds 3,000.

Jianchuan Township, Wuyuan County, Jiangxi Province

The whole township is divided into three sketch sections, including wild mountains and rivers, ancient villagers' residences, and rural fields, and built 4 large -scale sketch bases, creating a comprehensive income of sketch tourism for more than 50 million yuan a year for local residents. At present, the Qiyu Expressway, which is under construction, will also set up entrances in Tongchuan Township. The tourist and leisure town project with a total investment of 500 million yuan will be completed and opened. At that time, the economic format of Tongchuan's sketch will be more abundant.

Yixian County, Huangshan City, Anhui Province

In addition to 100 kilometers apart, Yixian County, Huangshan City, Anhui Province is also a typical representative of the sketch town. Among them, Western Express and Hongcun Guju Building was included in the World Cultural Heritage Protection List in 2000. As a typical representative of the Hui Pai architecture, its layout, ingenuity, and decoration beauty is known as the "China Ming and Qing Dynasties Museum". At present, there are 129 sketch bases in Lixian, and more than 300,000 sketches are received each year.

In order to accelerate the development of the tourism industry, Yixian also specially launched specialized research product services, in -depth research and development group construction, summer and other cultural tourism products, with Huizhou culture, farming experience, non -genetic inheritance, living life, expansion training, science and technology culture, art, art, art, art, art, art, art, art, art, art, art, art, art, art, art, art, art, art, art, art, art, art, art, art, art, art, art, art, art, art, art, and art, Aesthetics and other research courses have been carried out, and a series of experience projects such as Kaimei, Kuangjie, Wood Carving Course, Craftsmanship, and Logging Painting have been developed.

Conclusion:

Combining the "sketch economy" model with the Junxiu Natural Environment, traditional folk culture, and characteristic architecture has become a typical case that can be learned from the upgrade of rural cultural tourism. Colorful.

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