This group of people is amazing!108 kilometers of the Gobi Desert, just for ...

Author:Jiangxi Daily Time:2022.06.15

After the epidemic, how can companies go with partners again? From June 8th to June 13th, Li Du Liquor dared to be the first, gathered together as partners and members of the Alliance to set sail to Dunhuang, and opened the "Millennium National Treasure Love · Wanli Silk Road" Lidu Sorghum 1308 one hundred single eight general Gobi challenges challenge This is also the first team to enter the Gobi since the Gansu epidemic in October 2021, challenging themselves in the Gobi of the desert, and walking through 108 kilometers.

Yu Qiuyu once said in "New Culture Bitter Travel": "The ultimate benchmark of all cultures, the ultimate settlement of the right and wrong in the world depends on the mountains and rivers."

As an important node city in the ancient Silk Road, Dunhuang, unique natural landscape and splendid historical culture, are intertwined here, and are known as a place for "once in a lifetime". The Lidu Small 1308 One Hundred and Eight General Gobi Challenge was launched here, hiking along the Silk Road, and carried out the wine king competition in Gobi to experience the vicissitudes and thickness of history, and taste the immortality and magic of nature.

With the admiration of history and the inheritance of culture, in Dunhuang Gobi, Li Du's millennium ancient cellar is as unique as Dunhuang's historical status. They all show the richness of Chinese culture. Essence This Gobi Challenge is not only a journey of challenge, but also a cultural journey.

4 days, 3 nights, 108 kilometers, Gobi hiking, from letting go, persistence, breakthrough to transcendence. Not only individuals, but also the strength of the team.

"One person can go faster, and a group of people can go further." This is a true portrayal of Gobi hiking, and it is also the concept of Lidu wine industry. On the road to move forward, I always do not forget their partners. Li Dujiu and the national partner and Guofei Du'ai Ai Drama Alliance is to create a big cause with the members of the alliance with the same pursuit. Make more contributions to society.

At the celebration ceremony, Li Dujiu awarded personal awards and team awards for the participants who dared to challenge and surpassed themselves, which reflected the spirit of Li Du people's fearless difficulties, bravery, and united friendship. The Gobi Challenge this time also wants to empower Gobi spiritual partners and exercise everyone's internal drivers.

"Slow, not bad, fast, may not be able to reach the end!" The Gobi Challenge is not only a challenge to the limits of the human body, self -will, but also conveys the spirit of persistence, breakthrough, unity. Instead of finding opportunities in difficult environments, breakthroughs and surpassing the limit at the edge of each collapse.

In 2014, when Tang Xiangyang, the chairman of Lidu wine industry in Jiangxi, served as Li Dujiu, the company faced the dilemma of losing money for 5 consecutive years. At this time, he did not choose to blindly pursue sales and profits. Experience and playing cultural cards, consider the long -term interests and values ​​of the enterprise. Such a long -termist strategy has also brought Lidu Liquor to the fanfare and continuously creating miracles. Today, Lidu Wine Industry and Jiangnan University, Zhongnan Forestry University of Science and Technology, Huawei and other famous universities and enterprises, and set up a national treasure Lidu winery last year, in order to make breakthroughs and surpass quality in quality.

"Walking through the desert, we are all brothers or girlfriends of life and death." At the partner conference, Tang Xiangyang, chairman of Lidu wine industry in Jiangxi, shared the journey of this way with you. Genes matching is also a psychological gene. In 2022, the epidemic has a profound impact on the liquor industry. Lidu wine industry must adhere to the long -term doctrine, and continue to lead every partner with Li Du to learn and improve together to build a high -end Chinese high -end China. Cultural liquor first camp.

Although the Lidu Small 1308 One Hundred and Eight General Gobi Challenge is over, the thinking that everyone brings to everyone is enough to affect a lifetime. In the future, the Gobi spirit, which will continue to carry forward, will continue to carry out the spirit of quality.

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