Shishi encourages e -commerce companies to independently innovate brands

Develop brand e -commerce up to 4 million yuan in funding subsidies

Shishi took the lead in the province to introduce several measures to support brand e -commerce development, and support it from the aspects of brand building, platform, supply chain, and ecosystem. A few days ago, the policy declaration has been launched. Eligible e -commerce companies can contact the Municipal Commerce Bureau and the Municipal Network Business Association for consultation in time and declare as required.

"Shishi introduced the first measures to support brand e -commerce development in the province, which aims to implement the strategy of quality and brand development and guide the city's e -commerce enterprises to continuously improve its independent brand innovation capabilities and core competitiveness." The relevant person in charge of the Municipal Commerce Bureau said Essence

As a national online business agglomeration center, global online goods marketing center, and e -commerce entrepreneurship highlands, Shishi provides experience in the new model of Fujian and even the national e -commerce exploration. Our city has taken the lead in launching several measures to support brand e -commerce development in the province, and supports brand e -commerce development from brand building, platform empowerment, brand supply chain, brand ecosystem, and development of international markets.

In terms of brand construction, its own brand e -commerce enterprises with an annual sales of 30 million yuan (inclusive) have a 10%subsidy in terms of brand registration, packaging design, platform advertising and other promotion expenses. Essence

In terms of supporting brand acquisitions, companies that carry out brand acquisitions (corporate mergers and acquisitions can be regarded as acquisition brands) will give subsidies at 10%of the approved acquisition amount, up to 300,000 yuan.

In terms of supporting brand marketing, those who hire a positive energy star spokesperson and conduct propaganda with well -known IP joints, 20%of the employment star spokesperson or IP joint authorization fee, up to 200,000 yuan; If the well -known fashion exhibition platform catches the brand marketing, the cost of exhibitors and shows will be provided with a one -time subsidy of 300,000 yuan.

In terms of supporting platform empowerment, cooperate with e -commerce platforms in the name of the government, actively connect the platform resources to serve e -commerce enterprises, and directly or authorized third -party institutions to establish business schools such as Shishi to provide Shishi e -commerce enterprises with brands If planning, incubation, operating talent training, and resource docking services, 30%of subsidies will be given according to the actual cost, up to 300,000 yuan; support e -commerce platforms and Shishi jointly hosting a new national tide design contest, based on Shishi lion Empowering the situation will give rewards no more than 2 million yuan.

In terms of supporting brand supply chain, encouraging local independent brand companies to enter the e -commerce platform, with an annual sales of more than 5 million yuan and incorporated into a limited commercial enterprise, each will give 50,000 yuan award; The supply of e -commerce enterprises, the annual sales of new sales of more than 20 million yuan, and incorporated into industrial enterprises, each one will give 50,000 yuan subsidy.

In terms of supporting brand ecosystems, encourage the creation of brand e -commerce cultural and creative parks and live broadcast industrial parks such as New Guocao, and guide third -party operating institutions or service teams to invest in the construction of specialty brand e -commerce parks in our city to attract high -quality e -commerce industry chain ( Such as photography companies, live service agencies, brand planning, offline collection stores of e -commerce brands, etc.), creating an e -commerce brand entrepreneurial atmosphere. For the main body of the park that meets the assessment requirements, a one -time reward is 1 million yuan.

支持协会发挥作用方面，支持行业协会联合第三方电商平台开展评选活动，开展应用宣传、培训交流、主题沙龙、整合资源等工作，引进专业数据分析机构对电商产业进行分析，为产业发展、 Government decision -making provides data reference. Based on the completion of the work, a maximum reward of 200,000 yuan is given.

Support the development of international markets, and provide the full process of cross -border e -commerce brand cultivation in the form of the government's purchase of third -party professional institutions. China E -commerce brand management guidance service, brand out -of -sea digital marketing service, cross -border e -commerce brand data monitoring system construction, cross -border e -commerce comprehensive service platform construction, etc. According to the annual annual evaluation of the annual sales of cross -border e -commerce, the number of cross -border e -commerce brands, the number of cross -border e -commerce brands, and the number of head sellers, the maximum award is 4 million yuan/year. (Reporter Lan Liang Zeng)

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