Opposite the famous and enterprise 丨 Foshan DRG.GK Club Zhang Yang: Use gaming flow to empower traditional industries

The e -sports game that was once regarded by many parents as "beasts of the flood", some people in Foshan played a million annual salary and tens of millions! The e -sports industry is also combining more traditional industries, empowering manufacturing and scenes with traffic, and becoming a hot emerging industry.

The "2022 E -sports Market Report" released by the well -known game data analysis agency Newzoo stated that the global e -sports industry will create nearly $ 1.38 billion in revenue at the end of 2022, and the Chinese market will contribute nearly one -third of the global e -sports market revenue Essence

As early as 2017, Foshan began to deploy the e -sports industry. In 2021, Foshan introduced Guangdong Renren Sports Culture Co., Ltd. (hereinafter referred to as "everyone sports") and its core assets of Foshan DRG.GK Club (hereinafter referred to as "Foshan DRG.GK"). The latter is the star team in the glory game of more than 100 million daily active users. In 2021, he won the King of Glory of the Glory of the King, and the second king Glory Thunder Cup champion.

Zhang Yang, the founder of Renren Sports and Foshan DRG.GK Club, is a post -90s young man who has obsession with e -sports. Before college, under the discipline of his parents, he never touched e -sports games; in the university, he learned the relationship between thermal energy and power engineering and e -sports of the power engineering. Because of his ability to love and learning, after a few years of graduation, he took the obsession of "e -sports can also pass positive energy", and established a well -known e -sports club in the industry to guide more people who love e -sports Take the road to face this industry.

In March 2021, well -known artist Huang Zitao officially joined Foshan DRG.GK to become partners and joint CEOs. This hot e -sports team has once again attracted the focus of Foshan.

"I hope that GK must be a business card in Foshan." Recently, Zhang Yang accepted an exclusive interview with Foshan Daily's "Opposite Famous and Enterprise" column, revealing that starting in August this year, Foshan DRG.GK will hold a grand "entered the city" ceremony and settle in the station to enter Located at the home of Yingyuehu Cultural Center, it has released the "Wake -up Lion Building Dream Plan" for ten years, which is deeply integrated with the Foshan Culture and Foshan manufacturing industry.

In August this year, Foshan GK will enter the home of the Yueyuehu Cultural Center. /Photo by Foshan Daily reporter Chen Yifei

1. Reporter: Renren Sports (Foshan DRG.GK) has registered in Foshan in February this year. Why did you choose to move from Shenzhen to Foshan?

Zhang Yang: In 2018 and 2019, Tencent calls to launch the home project of e -sports cities to promote regional development. Because our headquarters in Shenzhen, the team played in Shanghai, we wanted to choose a city in the Bay Area as a home.

Just happened to come to the South China Sea District Wenguang Travel Sports Bureau to talk to us. In the process of chatting, we found that the leaders of the Nanhai District Wenguang Travel Sports Bureau knew e -sports very much. The government here may be the most perceived government in the Greater Bay Area city.

At that time, our biggest appeal was to take a home. Guicheng Street directly takes the upcoming Yingyuehu Cultural Center as our home and handed it to us.

2. Reporter: GK club is the core of everyone's sports. Why did you start such a club at the time?

Zhang Yang: Because before I went to college, I never let me play games. I went to college emperor, so I played the game and fell in love with e -sports games.

In 2016 after graduation, there are news that universities can set up e -sports related majors. This signal is a strong agent for me, so I re -entered the venue and established Renren Sports and GK Club in 2016.

3. Reporter: What is the profit model of our club?

Zhang Yang: Many people should be curious. The first is the direct broadcast of the event and has the revenue of copyright; the second is the sponsor, such as the signs of some companies, live broadcast platforms, consumer goods, etc. in our uniforms; Activities, cooperation with brand, etc. Fourth, we can do some users' favorite surroundings, such as team uniforms, even go to the live broadcast platform to bring goods, etc. Fifth, we can transfer or rent players to other clubs, This is also an income.

Now the proportion of sponsors on traffic is increasing year by year. Many well -known manufacturers and brands are entering this track. For example, our current clothing sponsors are Puma and cars are the public. The ability to pay for the live broadcast platform is also increasing. After several years of cultivation, many fans have the right to dominate the economy.

4. Reporter: What is the revenue of the club in recent years?

Zhang Yang: We were founded in 2016 and had almost no income that year. In 2017, there was only two or three million yuan in revenue. By 2018, we broke through the tens of millions of yuan. Now there are tens of millions of yuan in revenue, and the growth rate is quite fast. We just achieved a profit and loss balance last year, and we should be profitable this year.

In fact, the biggest investment in the club is the signing of the player. It is expensive to buy a player. We spent 10 million yuan in buying a star player in 2018. Now we have almost gone in this place, because our current players are basically the TOP -level players in my heart. At the same time, our club's youth training system is very good, and the signing of the excellent youth training player can also contribute a steady stream of players, and even the youth training training courses can sell some prices.

5. Reporter: What is the club's team's income level? How to cultivate them as a TOP -level player? Zhang Yang: The annual salary of professional e -sports players is at the level of one million yuan. In terms of the youth training players, the youth training may be thousands of dollars a month, and then it can be slowly achieved. For example, our draft selection came to the substitute. Maybe it may be tens of thousands of yuan a month. A level of more than 10,000 yuan.

But correspondingly, their energy is exaggerated, and they are training every day. When hobbies become work, sometimes it is boring.

The excavation of e -sports players is not the same compared to traditional sports. It has a national unified ranking. For example, the King of Glory has a peak, which allows the top amateur players to compete in this pool. As soon as the top charts come out, we will dig out the seedlings and sign to the uniform training and incubation of their youth training teams, survive the fittest, and then enter our front line team.

6. Reporter: What is the relationship between us with other clubs?

Zhang Yang: More competition is the competition on the field, that is, I want to win you. In the field, more cooperation is.

After all, e -sports is an emerging industry. Although its traffic is huge, it is an industry that needs to take care and protect. Because it has too many sounds, we hope that everyone will uniformly show a new, positive appearance to the society, and make the plates of this industry bigger.

7. Reporter: What are the tracks of the e -sports industry? How did Foshan DRG.GK choose the track?

Zhang Yang: In fact, if e -sports wants to become an industry, it will not be the club. If you use the flow of gaming to empower other industries, we find that they are particularly large.

E -sports is the main body of our club and is our core IP asset. I use it as a content and IP, or even a business card. Around the club, we will have e -sports hotels, e -sports, and our home gaming home for offline scenes.

I personally think that China's gaming industry and e -sports industry, including the cultural industry, must finally produce a Chinese version of Disney or China Universal Studios. This is also my obsession as a young Chinese.

We do a lot of such attempts now, and finally we hope to verify the traffic of e -sports and the traffic of the game to empower the offline industry. We have done a world heritage transformation of the "End of the End of the End of the World" theme of the immersive national style in Fujian. It is a particularly beautiful and beautiful earth building.

We also did e -sports education. What this industry now needs is cultural, traditional industry experience, or some new discipline talents have joined us.

8. Reporter: Will there be such an e -sports theme hotel in Guangfo?

Zhang Yang: We are also looking for a place now. If we can find a good location through your platform, or some traditional hotel companies are willing to cooperate with us, we are happy.

9. Reporter: Foshan is one of the birthplaces of Lingnan culture and a well -known manufacturing city in the country. After settling in Foshan, what are the fusion of some attempts with the local area?

Zhang Yang: From the three or four months since August this year, we will be a Foshan DRG.GK enrollment ceremony and announced a ten -year long -term plan called the "Wake Lion Building Dream Plan".

First, let our players take all the famous attractions and non -heritage of Foshan and South China Sea, and have a relationship between teachers and apprentices with some non -heritage cultural inheritors, and realize the collision and integration of emerging culture and traditional culture. Then, to promote the non -heritage culture of Foshan through our traffic.

Second, we will open a certain number of places to local companies to empower the offline scene. A company is a scene of partial consumer, such as the restaurant or water in the mall. We will combine Tencent to provide some privileges for consumers of these companies to allow them to use our IP for free. For example, the game wifi privilege, connected to our WiFi, when the king is glory, those skin, props, and inscriptions that they used to spend money are not needed here, but they are charged again when they leave this place. We will also find 10 to 20 local manufacturing companies to cooperate, hoping to empower the traditional industries through our own IP.

Our authorization is free, but we hope that some of the benefits of the enterprise can come out to do local public welfare with us. We also want to find some villages in Foshan and South China Sea to create co -creation at a fixed point. Through our traffic, we can re -active agricultural products, idyllic scenery, and scenic spots in the vision of mainstream culture and young people.

In the end, we make an e -sports carnival every year. By integrating electronic music, anime, cosplay, Hanfu, etc., we combine all culture and combine local food, ancient villages, etc. to become a festival. Let young people regain confidence under the epidemic and come out of home to consume. Everyone goes to consume, and the economy of this society can get better.

10. Reporter: What do you think of the development trend of China's e -sports industry? What are the suggestions for the development of the Foshan e -sports industry?

Zhang Yang: I do this industry to explain that I am still very confident. In my opinion, the Glory of Glory may be the next Chinese Premier League (England Football Super League). But compared to the current volume, there is actually a lot of room for growth. First of all, the peak of the e -sports club players is still very early. This industry may be peak in more than ten years. why? Because we have experienced e -sports baptism, as parents will not have so many resistance, they will even play with their children, turning e -sports into a ordinary hobby.

Secondly, e -sports will definitely be integrated into the soul of urban culture in the future. I hope GK must be a business card in Foshan. Our players represent a honor of Foshan on the field. I hope that our players are struggling and bloody spirit, which can inspire our local young people

Finally, e -sports became "e -sports+", integrated into other industries, and empower to the traditional industry. Maybe e -sports events will eventually enter the Olympics, and even our own e -sports Olympics will appear. I think it is worth looking forward to.

Text/Foshan Daily Reporter Ni Yujie

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