The city's first digital advertising park is officially located in Putuo!

On the morning of July 27, Putuo District held a launch ceremony of the Shanghai Digital Advertising Pilot Park, announcing that the city's first digital advertising park was located in the core area of ​​the urban sub -center. The relevant leaders of the Shanghai Market Supervision Bureau, Putuo District, and Municipal Advertising Association and representatives of industry leaders have witnessed the start of the project.

The Shanghai Digital Advertising Pilot Park is planned to officially open the park during the year to create a digital advertising technology research and development frontier, creative innovation output land, industrial full -chain gathering place, internal and external cycle linkage land, and focus on talent gathering, industry exchanges, leading settlements, settlement, and settlement, and settlement, leading in, and settled in. Think tanks release four dimensions, integrating exhibition exhibitions, live broadcast road shows, awards, financial services, association settled, industry guidance, sharing office and other functions. After completion, it will further focus on the "magnetic effect" of the digital advertising park, improve the environmental construction of the end of the park, and promote branding, characteristic and professional development.

Park concept map

In the past two years, Putuo's digital advertising industry has shown strong development potential, and has become a new momentum for the improvement of quality and efficiency of the regional cultural and creative industry. Since 2021, Putuo has thousands of main business enterprises with digital advertising, and has achieved district -level taxes of nearly 100 million yuan. A number of head enterprises such as the Internet include new media platforms, MCN institutions, integrated marketing platforms, cloud picture platforms and other fields. At present, Shanghai clearly proposes the strategic goal of building a "international digital advertising capital". Putuo firmly grasps the new situation and new requirements. Based on the "four one", it is to introduce a special policy, cultivate a brand activity, and introduce a group of head enterprises. 2. Build an industrial park and strive to build an important carrying area for the digital advertising industry benchmark demonstration zone and Shanghai to build the "international digital advertising capital".

This year, Putuo will introduce the first Shanghai International MCN Conference to create a "top convention exhibition, strategic platform, and circulation engine" as the focus, focusing on improving the "first city of quality live broadcast", and gathering efforts Power engine of central cities. The "Creative Video Base" created by the Oriental Pearl has also been located in Putuo. The famous architectural designer Ma Yansong team will be created into a new platform for the media that is based on short video ecology, Internet live broadcast, and talent incubation. These kinds will become a fertile soil for the development of the digital advertising industry.

Shanghai International University Student Advertising Festival

In addition, the District Cultural Tourism Bureau has been a special support unit for Shanghai International University Student Advertising Festival for three consecutive years. The event organizer Shanghai Drama Star Media Co., Ltd. has become the head of digital advertising in Putuo. This year, Shanghai International University Student Advertising Festival and more than 20 advertising companies in the city jointly launched the "Dandelion Posterior Action Plan", based on Putuo, radiating Shanghai, and continued to release more than a hundred jobs. Precision Bridge ", lead the" connection line ". (Reporter Yao Jialin)

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